Southwest Airlines Partners With AAJA to Advance Diversity in

Southwest Airlines Partners With AAJA to Advance Diversity in Media 
SAN FRANCISCO, CA -- (Marketwire) -- 11/29/12 --  The Asian American
Journalists Association is gratified to have Southwest Airlines as
the AAJA Official 2012 Airline Sponsor. 
Southwest Airlines' sponsorship supported AAJA's programs in 2012
that included JCamp 2012 for high school students in New Orleans and
AAJA programs for professional journalists at the Unity '12
Convention in Las Vegas. 
"We are so fortunate to have this continuing partnership between
Southwest Airlines and the Asian American Journalists Association,"
said AAJA Executive Director Kathy Chow. "Southwest Airlines is
clearly committed to the advancement of Asian Americans in news media
and fair and accurate coverage of Asian Americans and Pacific
Islanders." 
With Southwest Airlines as a JCamp sponsor, 42 high school students
got specialized training at the end of June through the annual
program. The students, from various socio-economic backgrounds, spent
a week in the journalism boot camp on a college campus learning from
veteran journalists and media executives and completing multimedia
news projects. The students gained a range of skills plus ongoing
academic and career support networks.  
"Southwest Airlines' continued support for the Asian American
Journalists Association has enabled us to fly in some of the nation's
best journalists for our week-long enrichment program every summer,"
said Clea Benson, a JCamp co-director. "We wouldn't have been able to
provide this level of experience for our students without Southwest's
generous help."  
Southwest Airlines' sponsorship was highlighted at AAJA's Gala
Banquet in August during Unity '12, which drew together journalists
and media executives from national and international outlets. The
convention was an opportunity for AAJA to increase support for its
programs and showcase how it serves professional and student
journalists, the news industry and the Asian American community.  
About Southwest Airlines - Southwest Airlines is AAJA's 2012 Official
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southwest.com -- the only place to find all of Southwest Airlines'
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About AAJA - Founded in 1981, AAJA is a 501(c)3 non-profit
organization, www.aaja.org. With more than 1,700 members, AAJA serves
students, professional journalists, the journalism industry and the
Asian American and Pacific Islander community. AAJA provides support,
training, guidance and a dedication to fair and accurate coverage of
AAPIs and AAPI issues in news media.  
Press Contact: 
Kathy Chow
AAJA Executive Director
415-346-2051, ext. 106
kathyc@aaja.org