Tecate Returns As Sponsor Of Fourth Pacquiao Vs. Marquez Showdown To Help Adult Boxing Fans Celebrate Caracter

  Tecate Returns As Sponsor Of Fourth Pacquiao Vs. Marquez Showdown To Help
                     Adult Boxing Fans Celebrate Caracter

Enthusiasts 21-and-Older Nationwide can save up to $50 off HBO PPV by Mail,
while fans in Las Vegas will have the Opportunity to Meet Legends Mike Tyson
and Sugar Ray Leonard, and Participate in Exclusive Contests

PR Newswire

NEW YORK, Nov. 30, 2012

NEW YORK, Nov. 30, 2012 /PRNewswire/ -- Tecate, cerveza con caracter, will
join boxing fans worldwide on December 8 to witness the fourth installment of
the epic rivalry between two of boxing's biggest stars – Manny Pacquiao and
Juan Manuel Marquez. A longtime supporter of marquee boxing events and primary
sponsor of the blockbuster HBO PPV card, Tecate is launching a variety of
promotions and offers to ensure that fans 21 and older have all they need to
cheer for their favorite boxer from home or live at the MGM Grand in Las

Amongst these, Tecate is giving qualifying adults the opportunity to receive
up to $50 back by mail with the purchase of the HBO PPV event and Tecate or
Tecate Light product (where legal). The exact rebate amount and beer purchase
which may be necessary varies by state, but fans can visit the "Cupon
Caracter" tab on www.Facebook.com/TecateBoxing to review details, eligibility
requirements and download the necessary forms.

"As Pacquiao and Marquez face off for the fourth time, it was important for
Tecate to not only help fans over 21 to celebrate the boxers' incredible
determination, strength and caracter, but to recognize that our consumers
exhibit these same attributes in their daily lives. Through our special
offers, events and contests in the weeks leading up to the fight, we hope to
do just that," said Felix Palau, vice president of marketing for Tecate.
"Tecate has supported the last three Pacquiao-Marquez events in the historic
series, and we are honored to be part of the celebration once again as the
primary sponsor of the December 8 card."

Tecate will also ensure that fans in Las Vegas have a boxing experience full
of caracter by hosting contests at retail to give eligible adults the
opportunity to win access to exclusive experiences, such as fight week events
(including press conferences and weigh-in), Tecate VIP pre-party, tickets to
the fight, and tickets to PPV closed circuit parties.

On fight night, the brand will be hosting the Tecate K.O. Boxing Club, the
ultimate pre-party event in Las Vegas, to further build excitement among fans
21 and older. VIP guests and winners of retail promotions will have the
opportunity to meet legendary boxers Mike Tyson and Sugar Ray Leonard, boxing
superstar Sergio Martinez and champion Brandon Rios.

Additionally, thousands of thematic posters, collectible cards featuring
Pacquiao and Marquez boxing stats, and instant coupons on viewing party
essentials will help build anticipation for the fight at retail stores across
the U.S. (where legal). In addition, Tecate will help build buzz around the
fight by placing tailored ads with images of Pacquiao and Marquez and the
product on Las Vegas taxi tops, inside the MGM Grand and on the wall banner
outside the hotel.

As always, the Tecate Boxing Facebook page (www.Facebook.com/TecateBoxing)
will be kept updated with the latest news, photos and videos related to the
fight, providing fans with the perfect platform con caracter to share their
opinions and predictions on the fight results.

For additional details on Tecate's sponsorship of Pacquiao v. Marquez IV or to
speak with a Tecate representative about the brand's long-time support of
boxing, please contact FORMULATIN at (212) 219-0321. For eligibility details
and regulations surrounding the mail-in rebates and other offers, "like" us on
Facebook, www.Facebook.com/TecateBoxing and visit the "Cupon Caracter" Tab.

HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of
Heineken International BV, which is the world's most international brewer.
European brands imported into the U.S. include Heineken Lager, the world's
most international beer brand; Heineken Light; Amstel Light, a leading
imported light beer brand; Newcastle Brown Ale, the leading imported ale in
the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the
exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol,
Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home,
download the HEINEKEN USA -sponsored Taxi Magic™ application from your
smartphone at taximagic.heineken.com. Please visit


Contact: Melissa Carrion, FORMULATIN, +1-212-219-0321, Carrion@formulatin.com
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