Sears Optical Launchs Online Boutique With Kardashian Kollection Eyewear

   Sears Optical Launchs Online Boutique With Kardashian Kollection Eyewear

PR Newswire

LOS ANGELES, Nov. 30, 2012

LOS ANGELES, Nov. 30, 2012 /PRNewswire/ --Sears Optical is excited to
announce the launch of their online boutique with Kardashian Kollection
Eyewear. The collection has proven to be extremely popular at retail
locations nationwide since its debut in July 2012, leading Sears Optical to
offer the stylish eyewear online to customers everywhere.

The Kardashian Kollection Eyewear is inspired by Kim, Kourtney and Khloé
Kardashian's individual styles. The exclusive prescription-ready eyewear
from Kardashian Kollection offers both eyeglass ophthalmic and sunglass
styles.

The online boutique will offer eight Kardashian Kollection Eyewear pieces in
six color ways. The collection will offer round, square and cateye frames
available in black, brown, tortoise shell, gold, silver and nickel to appeal
to a variety of shopper tastes. All sunglasses will be sold with a
non-prescription sun lens with UV protection, featuring clear plastic
anti-reflective lenses.

"The addition of the Kardashian Kollection Eyewear to stores nationwide has
appealed to both new and existing customers. We're thrilled to make the
collection accessible to more shoppers," said Lana Krauter, President of Sears
Apparel and SVP of Sears Holdings. "Providing an option to purchase online was
essential in ensuring the availability to reach the Kardashian brand fan
base."

The Kardashian Kollection Eyewear sunglasses will retail for $99.99 and the
eyeglass styles will retail for $119.99. The Sears Optical online shopping
boutique will provide free domestic shipping and, for a limited time, offer a
free eyewear case with every purchase. The collection can be viewed and
purchased at http://SearsOptical.com/kardashian.

Please visit the Sears Optical Kardashian Kollection Eyewear online boutique
at www.searsoptical.com/kardashian or view the product line at ShopYourWay.
You can check out more Kardashian Kollection styles at
http://www.searsStyle.com.

ABOUT SEARS, ROEBUCK and CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of ShopYourWay, a social
shopping experience where members have the ability to earn points and receive
benefits across a wide variety of physical and digital formats through
ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through its Sears-branded and
affiliated stores in the United States and Canada.Sears, Roebuck also offers
a variety of merchandise and services through sears.com, landsend.com, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted
and preferred brands in the U.S. The company is the nation's largest provider
of home services, with more than 15 million service and installation calls
made annually. For more information, visit the Sears, Roebuck website at
www.sears.com or the Sears Holdings Corporation website at
www.searsholdings.com.

ABOUT LUXOTTICA GROUP
Luxottica Group is a leader in premium, luxury and sports eyewear with
approximately 7,100 optical and sun retail stores in North America,
Asia-Pacific, China, South Africa, Latin America, and Europe, and a strong,
well-balanced brand portfolio. House brands include Ray-Ban, the world's most
famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and
REVO, while licensed brands include Bvlgari, Burberry, Chanel, Coach, Dolce &
Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace. In
addition to a global wholesale network involving 130 different countries, the
Group manages leading retail chains in major markets, including LensCrafters,
Sears Optical, Pearle Vision and ILORI in North America, OPSM and Laubman &
Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass
Hut worldwide. The Group's products are designed and manufactured at its six
manufacturing plants in Italy, two wholly owned plants in the People's
Republic of China, one plant in Brazil and one plant in the United States
devoted to the production of sports eyewear. In 2011, Luxottica Group posted
net sales of more than €6.2 billion. Additional information on the Group is
available at www.luxottica.com.

ABOUT INSPECS USA
Inspecs USA is the American sector of British based Inspecs, a design and
innovation driven global eyewear company. The company was established in 1988
with the mission to produce desirable eyewear with excellent value. Inspecs
designs, manufactures and markets a wide spectrum of products to appeal to a
varied customer base, from competitively priced and uniquely tailored private
label programs to expertly crafted branded collections, including the
Kardashian Kollection Eyewear line. For more information on Inspecs products
and collections, visit the website at www.inspecsusa.com.

Media Contact:
Melissa Kubrin
Fingerprint Communications
310-276-7500
melissa@fingerprintcom.net

SOURCE Sears, Roebuck and Co.

Website: http://www.sears.com
 
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