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KeyCorp Renews Relationship With Epsilon

                   KeyCorp Renews Relationship With Epsilon

Client for 18 Years, KeyCorp Continues Partnership with Epsilon for Direct
Marketing Services in Support of Retention and Cross-Sell Efforts

PR Newswire

DALLAS, Nov. 29, 2012

DALLAS, Nov. 29, 2012 /PRNewswire/ --Alliance Data's Epsilon business
announced today that it will continue providing direct marketing strategy,
direct mail production, email strategy and analytics to KeyCorp, one of the
nation's largest bank-based financial services companies, and an Epsilon
client for 18 years.

(Logo: http://photos.prnewswire.com/prnh/20051024/ADSLOGO )

KeyCorp (NYSE: KEY) was organized more than 160 years ago and is headquartered
in Cleveland, Ohio. Key provides deposit, lending, cash management and
investment services to individuals, small and medium-sized businesses in 14
states under the name of KeyBank National Association. KeyCorp also provides a
broad range of sophisticated corporate and investment banking products, such
as merger and acquisition advice, public and private debt and equity,
syndications and derivatives to middle market companies in selected industries
throughout the United States under the KeyBanc Capital Markets trade name.
KeyCorp has assets of approximately $87 billion.

Under the terms the renewal agreement, Epsilon will continue to be KeyBank's
direct marketing agency of record, providing services such as integrated
direct marketing strategy, direct mail production, email marketing strategy
including message development and timing, and analytic support. Epsilon's team
will focus on KeyBank lines of business that include consumer, small business,
wealth management, credit card and more.

The goals of Epsilon's efforts are to continue supporting KeyBank's retention
and cross-sell to existing customers. Epsilon designs direct mail pieces that
promote KeyBank's products and services, ranging from checking accounts and
lines of credit to credit cards and investment services. In addition to
designing the creative, Epsilon prints and personalizes mail kits to customers
and provides data file cleansing to help KeyBank target the right audience,
obtain the best postal rates and discounts, reduce the amount of undeliverable
mail and optimize overall marketing spend and ROI.

"We value our partnership with Epsilon tremendously. As we focus on customer
loyalty, both retaining our customers and growing those relationships, direct
marketing is a critical means to reach our audience with relevant information
in a trusted, tried-and-true channel," said Ken Chipman, director of database
marketing at KeyCorp. "We are confident in Epsilon's ability to deliver
results and work hand-in-hand with our team to create deeper connections with
customers."

"Key faces the same challenges that all financial services marketers are up
against. They need to develop long-term relationships with customers built on
trust and value in an increasingly complex omnichannel ecosystem," said Bryan
Kennedy, chief executive officer of Epsilon. "By making investments in their
marketing program and continuing to leverage Epsilon's proven expertise, Key
is demonstrating a keen focus on the customer and a commitment to delivering a
one-to-one experience that utilizes data for greater relevance and ultimately
leads to positive results."

About Epsilon
Epsilon is the global leader in delivering direct-to-customer connections that
drive business performance. Epsilon's integratedsolutions leverage the power
of rich transactional and demographic marketing data, strategic insights,
analytics, award-winning creative and robust digital and database marketing
technologies to connect brands with consumers both online and offline,
increasing engagement to generate measurable marketing outcomes. Founded in
1969, Epsilon works with over 2,000 global clients and employs over 3,500
associates in 37 offices worldwide. For more information, visit
www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

About Alliance Data
Alliance Data® (NYSE:ADS) and its combined businesses is North America's
largest and most comprehensive provider of transaction-based, data-driven
marketing and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create and increase
customer loyalty through solutions that engage millions of customers each day
across multiple touch points using traditional, digital, mobile and other
emerging technologies. Headquartered in Dallas, Alliance Data employs nearly
9,000 associates at more than 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit solutions, and
is the parent company of Epsilon®, a leading provider of multi-channel,
data-driven technologies and marketing services, and LoyaltyOne®, which owns
and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty
program. For more information about the company, visit our web site,
www.AllianceData.com, or you can follow us on Twitter at
www.Twitter.com/AllianceData.

About Key
KeyCorp (NYSE: KEY) was organized more than 160 years ago and is headquartered
in Cleveland, Ohio. One of the nation's largest bank-based financial services
companies, Key has assets of approximately $87 billion.

Key provides deposit, lending, cash management and investment services to
individuals, small and medium-sized businesses in 14 states under the name of
KeyBank National Association. Key also provides a broad range of sophisticated
corporate and investment banking products, such as merger and acquisition
advice, public and private debt and equity, syndications and derivatives to
middle market companies in selected industries throughout the United States
under the KeyBanc Capital Markets trade name. For more information, visit
https://www.key.com/. KeyBank is Member FDIC.

Alliance Data's Safe Harbor Statement/Forward Looking Statement
This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend," "predict,"
"project" and similar expressions as they relate to us or our management. When
we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking statements
are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with
the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Website: http://www.AllianceData.com
Contact: Alliance Data - Julie Prozeller - Analysts/Investors, FTI Consulting,
+1-212-850-5721, alliancedata@fticonsulting.com, or Shelley Whiddon - Media,
+1-214-494-3811, Shelley.whiddon@alliancedata.com; or Epsilon - Jessica Nable
- Media, +1-212-457-7135, jnable@epsilon.com
 
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