PFSweb’s End2End eCommerce® Clients Generate Record Customer Traffic Volumes To Kick Off 2012 Holiday Shopping Season

  PFSweb’s End2End eCommerce® Clients Generate Record Customer Traffic Volumes
  To Kick Off 2012 Holiday Shopping Season

   Same-store-order volumes increase by 60% in total sales for Thanksgiving
                         through Cyber Monday Period

Business Wire

ALLEN, Texas -- November 29, 2012

PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce
solutions, today announced record customer traffic and order volumes for its
North American End2End consumer packaged goods (CPG), luxury, cosmetic and
apparel clients’ eCommerce Direct-to-Consumer (E2E DTC) brand sites during the
beginning of the 2012 Holiday Shopping Season.

Over the Thanksgiving Day period of Thursday, November 22, 2012 through
Monday, November 26, 2012, including Black Friday and Cyber Monday, PFSweb’s
North American CPG, luxury, cosmetic and apparel E2E DTC clients’ brand sites
received approximately 364,000 customer orders with an average order value of
more than $102.00. These clients’ websites also experienced strong customer
traffic, with approximately 8 million sessions in total, including
approximately 3.7 million new visitors.

Overall, PFSweb’s North American CPG, luxury, cosmetic and apparel E2E DTC
clients’ brand sites also reported strong same-store-order volumes compared to
the similar period last year, including a 69% increase in total number of
customer orders, an 85% increase in total items ordered, a 53% increase in
total number of visitor sessions and a 45% increase in new visitors.
Same-store-sales data includes data from the CPG, luxury, cosmetic and apparel
E2E DTC clients’ brand eCommerce sites that were in operation during the 2011
and the 2012 Holiday Shopping Season and supported by PFSweb during both
periods.

“The holiday shopping season has become a major event for PFSweb’s clients as
more shoppers go online to take advantage of Internet-only promotions,
cross-channel offers and special events to buy gifts for their friends and
family. These promotional activities drive significant customer traffic and
sales to our clients’ eCommerce sites,” said Mike Willoughby, President of
PFSweb. “As we expected and planned for in our operational plans and financial
forecasts, this U.S. holiday online retail season is showing marked
improvement over last year and I believe our clients are benefitting from the
year over year macro growth in online sales. I am very pleased with the
performance of our End2End eCommerce solution infrastructure over the past two
weeks. It is gratifying to see the infrastructure and technology investments
we have made this year produce tangible operation benefits for us and our
clients as we scale our solution to help our clients capitalize on the sales
opportunities of the season.”

“While our CPG, luxury, cosmetic and apparel E2E DTC clients only represent a
portion of our current business, they have been a strong growth driver for
PFSweb as we continue to look to expand the number of consumer brands we
support,” said Mark Layton, CEO of PFSweb. “We’re incredibly pleased with the
results our clients have seen to kick off the Holiday Shopping Season and we
continue to see overall sales at our E2E DTC clients’ brands outpace the
overall U.S. eCommerce market.”

About PFSweb, Inc.

Iconic brands engage PFSweb to enable their eCommerce initiatives. PFSweb’s
End2End eCommerce® solution includes interactive marketing services, robust
eCommerce technology, global fulfillment and logistics, high-touch customer
care, financial services, and order management. PFSweb’s eCommerce solutions
provide international reach and expertise in both direct-to-consumer and
business-to-business initiatives, supporting organizations across multiple
industries including Procter & Gamble, L’Oreal, LEGO, Columbia Sportswear,
Sorel, Carter’s, Lucky Brand Jeans, kate spade new york, Juicy Couture, AAFES,
Riverbed, Ricoh, Hawker Beechcraft Corp, Roots Canada Ltd. and Xerox. PFSweb
is headquartered in Allen, TX with additional locations in Tennessee,
Mississippi, Canada, Belgium, and the Philippines.

To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the company’s
website at http://www.PFSweb.com.

The matters discussed herein consist of forward-looking information under the
Private Securities Litigation Reform Act of 1995 and is subject to and
involves risks and uncertainties, which could cause actual results to differ
materially from the forward-looking information. PFSweb's Annual Report on
Form 10-K for the year ended December 31, 2011 and Quarterly Report on Form
10-Q for the three and nine months ended September 30, 2012 identify certain
factors that could cause actual results to differ materially from those
projected in any forward looking statements made and investors are advised to
review the Annual and Quarterly Reports and the Risk Factors described
therein. PFSweb undertakes no obligation to update publicly any
forward-looking statement for any reason, even if new information becomes
available or other events occur in the future. There may be additional risks
that we do not currently view as material or that are not presently known.

Contact:

PFSweb, Inc.
Mark C. Layton
Chief Executive Officer
or
Thomas J. Madden
Chief Financial Officer
972-881-2900
or
KCSA Strategic Communications
Todd Fromer / Garth Russell
212-896-1215 / 212-896-1250
Investor Relations
tfromer@kcsa.com / grussell@kcsa.com
 
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