LG Demonstrates Industry-Leading Air Cooling Technology Through 'Zero Energy America™' Project

 LG Demonstrates Industry-Leading Air Cooling Technology Through 'Zero Energy
                              America™' Project

Unique Green Building Project Selects LG VRF Systems, Solar Panels, ENERGY
STAR® TVs for Upscale Net-Zero Energy Homes in Tampa Bay

PR Newswire

TAMPA, Fla., Nov. 29, 2012

TAMPA, Fla., Nov. 29, 2012 /PRNewswire/ -- Highly efficient air conditioning
and energy technologies from LG Electronics are at the heart of a unique green
building initiative that is bringing the concept of "net-zero energy" design
and construction to life.

(Logo: http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d)

The just-completed first phase of the Zero Energy America™ project in Tampa
Bay is considered a benchmark of environmental stewardship and sustainable
"green" building for the housing industry. LG Electronics played a key role in
the project – initiated by Marc Rutenberg Homes to provide discerning
homebuyers with highly efficient luxury homes – supplying LG technology
solutions that complement the unique design features of the home.

"Not only were we looking to build exceptionally efficient homes, we were able
to provide a model for sustainable home construction and keep it upscale,
fashion forward and real," said Marc Rutenberg, president, Marc Rutenberg
Homes, who led the project along with his daughter, Ashley Rutenberg, project
LEED AP. "Thanks in large part to LG's energy efficient technologies, we're
giving our clients in the Tampa Bay area the potential for electric bill free
living and a tangible way to visualize what it means to live in a sustainable

To conquer the daunting task of cooling the large square footage of the
Florida homes (ZEA 1 in Palm Harbor, Fla. is a 4,522-square-foot luxury home),
Marc Rutenberg turned to LG's innovative variable refrigerant flow (VRF)
solutions, constructing a system with a single outdoor unit and five indoor
zones to help provide the optimal temperature control by zone and efficiency
levels throughout the space.

"We've developed solutions for our customers around the world to provide high
levels of both comfort and efficiency," said Kevin McNamara, vice president,
Commercial Air Conditioning, LG Electronics USA. "LG is proud to work with
visionary home builders like Marc Rutenberg who bring technologies from
throughout the energy-efficient industries together to produce remarkable,
comprehensive solutions to energy concerns."

The homes are a model for sustainable construction, explained Marc Rutenberg,
who also drove the net zero capabilities with LG's MonoX™ solar modules
designed to exceed the demands of the Zero Energy America home energy
requirements. LG's technologically advanced Photovoltaic module, Mono X boasts
the highest power output among all LG modules in its class. While conventional
mono products run at 240W, advanced units operate at 260W. With a Home Energy
Rating System (HERS) index of negative 12, the NET meter installed by Duke
Energy displayed energy returning to the grid when activated at the grueling
end of a Florida summer, where average summer temperatures reach 90 degrees
Fahrenheit and 90-plus-percent humidity.

The four sites that make up the Zero Energy America project are located in the
Tampa Bay area in Central Florida. ZEA 1 and 2, which represent phase 1 of the
project and are also referred to as the ZEA Castaway III model, are located in
Palm Harbor. ZEA 3 is located in Odessa, Fla., while ZEA 4 is located in
Trinity, Fla. In addition to integrating LG's air conditioning and energy
solutions into their designs, the homes feature LG ENERGY STAR® qualified
consumer electronics products, including some of the industry's most efficient

Due in part to the use of LG's solar panels, VRF systems and ENERGY STAR TVs,
the Zero Energy America homes are designed to achieve the U.S. Green Building
Council's Leadership in Energy and Environmental Design (LEED) program "LEED
for Homes" Platinum certification, as well as other green building standards
set by the National Association of Home Builders' National Green Building
Standard and the Florida Green Building Coalition.

More information can be found at www.LG-VRF.com and www.LG-Solar.com.

Designs, features and specifications subject to change without notice. LG LED
TVs are LCD TVs with LED backlighting.

LG Electronics USA Air Conditioning
The LG Electronics USA Commercial Air Conditioning business is based in
Alpharetta, Ga. A 2012 ENERGY STAR Partner of the Year, LG is a leading player
in the global air conditioning market, manufacturing both commercial and
residential air conditioners and providing total sustainability and building
management solutions. From consumer and individual units to industrial and
specialized air conditioning systems, LG provides a wide range of products for
heating, ventilating and air conditioning. LG Electronics USA, Inc., based in
Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics,
Inc., a $49 billion global force and technology leader in consumer
electronics, home appliances. mobile communications, and air conditioning &
energy solutions. For more information, please visit www.LG-DFS.com,
www.LG-VRF.com and www.LG.com.

"LG Life's Good" is a registered trademark of LG Corp. All other product and
brand names are trademarks or registered trademarks of their respective

SOURCE LG Electronics USA, Inc.

Website: http://www.lg.com
Contact: John I. Taylor, +1-847-941-8181, john.taylor@lge.com, or Jacqueline
Fleming, +1-212-880-5327, jacqueline.fleming@lg-one.com
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