Denny's On Fremont Opens Its Doors

                      Denny's On Fremont Opens Its Doors

PR Newswire

LAS VEGAS, Nov. 29, 2012

LAS VEGAS, Nov. 29, 2012 /PRNewswire/ --Today, Denny's highly anticipated
flagship diner known as "Denny's on Fremont" will officially mark its arrival
to Neonopolis in downtown Las Vegas. Denny's will celebrate the grand opening
of its one-of-a-kind diner with a ribbon cutting ceremony, followed by tours
and samplings of some of the menu's unique offerings. But the importance of
the diner's addition to the downtown Las Vegas business community will be
central to the day's events.

"Fremont Street is the heart of downtown and the future of Las Vegas, making
it an ideal location for a world class Denny's," said John Miller, Denny's
chief executive officer. "We hope to be a destination for visitors and
residents alike, for breakfast, lunch, dinner, all night or even for a
romantic occasion, and look forward to beinga fixture in downtown Las Vegas
for many years to come."

Continuing the renaissance of downtown Las Vegas and the Fremont Street area,
"Denny's on Fremont" will employ almost 100 people and is expected to attract
thousands each day. With a selection of menu items available only at this
location – including a bacon flavored martini coined the "Bakontini" and an
Elvis-inspired "King Stack" featuring peanut butter, bananas and bacon with
fluffy buttermilk pancakes – guests will enjoy a unique experience every time
they visit. Document the trip at Denny's interactive Photo Booth where guests
can take fun photos with quintessential Vegas props, then share them instantly
on their Facebook or Twitter accounts through integrated social technology.

"The diner is the original social network where the community gathers to share
and connect, so we wanted to create a space that reflected that spirit," said
Frances Allen, Denny's chief marketing officer. "From the weaving yellow bands
on the exterior of the diner to the interactive sensory experiences, this is a
place that visitors will not soon forget."

Guests will still need to wait for the diner's most unusual feature: an
in-house wedding chapel. Denny's expects to walk the first couple down the
aisle in the first quarter of next year.

About Denny's Corp.

Denny's is one of America's largest full-service family restaurant chains,
currently operating more than 1,680 franchised, licensed and company-owned
restaurants across the United States, Canada, Costa Rica, Mexico, Honduras,
Guam, Curacao, Puerto Rico, Dominican Republic and New Zealand. For further
information on Denny's, including news releases, please visit the Denny's
website at www.dennys.com.

SOURCE Denny's

Website: http://www.dennys.com
Contact: Rebecca Lynch, +1-864-419-3121, DennysPR@erwinpenland.com
 
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