easyJet Named Sitecore Site of the Year UK for 2012

easyJet Named Sitecore Site of the Year UK for 2012 
Royal Navy Wins Sitecore 'People's Choice' Award and Eight Leading
Organizations Awarded Best in Category 
SAN FRANCISCO, CA -- (Marketwire) -- 11/29/12 --  Sitecore, a leading
web content management and customer experience management software
company, announced the winners of its Sitecore Site of the Year UK
2012 awards at a prestigious ceremony attended by more than 250
guests, held last night at the Paramount Bar on the 32nd floor of
Centre Point in London. 
Sitecore received nominations from more than forty Sitecore customers
for this year's awards. Each company uses Sitecore solutions
implemented by some of the UK's leading digital agencies. These
customers competed for Sitecore awards across nine vertical sector
categories, from Education, Media and Advertising to Travel and
Hospitality. All entries were judged on the strength of the Sitecore
solution to deliver bottom-line results and return on investment, as
well as pushing the boundaries in terms of innovation, functionality
and capability, ranging from mobile, social, multichannel engagement,
and integration with other business systems.  

 Category                                Winner            Agency Partner   
 Education, Media and Advertising        City and Guilds   Codehouse        
 Entertainment and Leisure               wagamama          WickedWeb        
 Government and Public Sector            Scottish Water    Eduserv          
 Manufacturing, Automotive and                                              
Technology                               Dyson             True Clarity     
 Not-for-profit                          Oxfam             Code Computerlove
 Professional, Business and Personal                                        
Services                                 Lewis Silkin      Reading Room     
 Retail, Wholesale and Consumer Goods    Royal Mint        Sequence         
 (Joint award winners)                   Furniture Village True Digital     
 Sports                                  The FA            No agency partner
 (Joint award winners)                   The Open          Endava           
 Travel and Hospitality                  easyJet           True Clarity     

From these category winners, Sitecore judges picked an overall winner
and named easyJet as this year's Sitecore Site of the Year UK 2012.
easyJet uses Sitecore to deliver a personalized digital experience to
each visitor, with its website attracting almost 400 million visits a
year. Using search or GeoIP data, Sitecore dynamically personalizes
the easyJet home page to show flights to the nearest airport, plus
imagery and content that appeals to their previous behaviors. The
home page also shows live pricing for relevant flights from a local
airport -- showing easyJet's low-cost credentials, and with a click
-- the visitor can add those flights to their basket. 
Peter Duffy, marketing director, easyJet, commented on being awarded
Sitecore Site of the Year, "The Sitecore platform has delivered
against our objectives driving greater agility, operational
efficiency and enabling increased personalization across
Twenty-one organizations also entered Sitecore UK's first-ever
'People's Choice' award, with members of the public voting on
Sitecore UK's Facebook page for their favorite. Over 4,000 votes were
cast, and Royal Navy was crowned the 'People's Choice' champion,
attracting nearly 40 percent of all votes received, followed by Oxfam
and The Open Championship. 
Captain Mike Beardall, Royal Navy, commented on receiving the
People's Choice award, "We are extremely proud to have received this
prestigious award which acknowledges the investment the Royal Navy
has made in its website in order to deliver a product that is easy to
navigate and which acts to educate, inform and engage with the
digital audience. To win this award was a fantastic achievement; we
would like to thank those members of the public who voted for us. As
a large, diverse organization, the Royal Navy has to keep on top of
the digital environment and we will continue to listen to our users,
take their advice and strive to meet their needs in future." 
Laust Sondergaard, chairman, Sitecore UK, commented on the overall
awards event, "This year's Sitecore Site of the Year UK awards has
been our biggest and best. The volume and the quality of the entries
we received were exceptional, with our customers and agency partners
using Sitecore's software at the heart of their digital marketing
strategies. easyJet is a worthy winner, using Sitecore to enhance the
customer experience and to drive site conversions and sales. I am
also extremely encouraged to see the impact Sitecore has on the
business and how this builds customer value." 
About Sitecore: 
 Sitecore is a global software company that creates
products to deliver the most relevant experience and content to
customers at any moment of interaction and via any communications
channel -- the web, email, mobile, social and offline. Our customer
experience management platform combines proven web content management
with customer intelligence to create a single view of a customer that
drives meaningful interactions, increases conversions and builds
lifetime customers. Brands, including ASOS, British Red Cross,
Brother, Cadbury, DVLA, Dyson, easyJet, E.ON, The FA, Heineken, Kia
Motors, Lloyds of London, Manchester United FC, Oxfam, Play.com,
Virgin Active and Visa Europe rely on Sitecore to get and keep loyal
customers who engage more and drive revenue growth. 
Media Contact: 
Kim Pegnato
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