comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet

 comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a
             Unified View of Web, Smartphone and Tablet Audiences

  PR Newswire

  RESTON, Virginia, Nov. 29, 2012

- Media Metrix Multi-Platform is a Revolutionary Digital Audience Measurement
and Media Planning Product that Accurately Accounts for Today's Fragmented
Media Environment

- New Rankings, New Metrics, New View of the Digital World

RESTON, Virginia, Nov. 29, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR),
a leader in measuring the digital world, today announced the U.S. Beta release
of Media Metrix® Multi-Platform , the next generation of digital audience
measurement and media planning. Building on Media Metrix, Mobile Metrix and
Video Metrix from comScore's Audience Analytics suite, this revolutionary
product offers unduplicated accounting of audience size and demographics that
reflects today's multi-platform digital media environment, which includes
websites, apps and video content accessed from multiple devices.

(Logo: )

"We are excited to introduce our Beta version of Media Metrix Multi-Platform,
the next generation in digital audience measurement offering a unified
360-degree view of digital consumer behavior across platforms and content
types," said Jeff Hackett, executive vice president of comScore. "With
smartphones and tablets accounting for a rapidly expanding share of digital
media consumption, comScore recognized the need to evolve our industry-leading
audience measurement product to better represent this new paradigm. By
developing proprietary methods to account for multi-platform audience overlap,
we have designed a truly unique and innovative solution."

Media Metrix Multi-Platform is expected to remain in Beta over the next
several months as the product undergoes a thorough data review and validation
with comScore clients. All publicly reported data included in this initial
report are illustrative and should not be interpreted as official comScore

A New View of the Digital World Multi-platform digital audience measurement
has significant implications for how the digital world is seen and understood.
"As an active investor in mobile and web businesses, I have been dying for an
accurate consolidated view of web, mobile web, iOS, and Android audience data.
comScore has delivered exactly what I've been seeking for the U.S. audience
and I am looking forward to seeing them tackle the global audience next," said
Fred Wilson, Managing Partner of Union Square Ventures.

The most notable change from traditional Media Metrix rankings are the overall
audience increases for media properties with a measurable mobile presence; in
some cases, these increases are substantial. Specifically, the Media Metrix
Multi Platform view shows 10 properties reaching 100 million unique visitors
compared to six in a non-multi-platform view, 28 properties reaching 50
million (vs. 19), 77 properties reaching 25 million (vs. 51), 223 reaching 10
million (vs. 171) and 410 reaching 5 million (vs. 334)

Media Metrix Multi-Platform Beta vs. Media Metrix: Audience Threshold

September 2012

Total U.S. (Age 18+ on iOS, Android and RIM platforms for Mobile)

Source: Media Metrix Multi-Platform and Media Metrix
Audience Size
                              # of Properties with Specified Audience Size
(Unique Visitors / Viewers)   Media Metrix      Media Metrix Multi-Platform
100 Million                                 6                              10
50 Million                                 19                              28
25 Million                                 51                              77
10 Million                                171                             223
5 Million                                 334                             410

Another visible way of reflecting this change is through the ranking of the
top media properties. Properties that are particularly mobile-centric, or at
least have a strong mobile extension of their brands, may realize strong
increases in total audience size and rankings under Media Metrix
Multi-Platform reporting.

Below is a comparison of the top 30 media properties in September 2012
according to the new Media Metrix Multi-Platform Beta rankings compared to the
existing Media Metrix ranking of top web properties. These properties reached
an average incremental audience of 26 percent compared to their desktop
computer-only audience. Other key findings include:

  *Google Sites ranked #1 was the only property to surpass 100 million unique
    visitors across both desktop and mobile channels.
  *Facebook moved up one spot to #3 in the multi-platform rankings, and
    ranked as the top property in terms of total engagement in the mobile
  *Amazon, eBay and Walmart each reached at least 20 percent more visitors
    across platforms than via desktop alone.
  *The most mobile-centric property in the ranking, Pandora, had an
    incremental reach of 164 percent and captured the #23 ranking, a full 38
    positions higher than in the standard Media Metrix ranking.
  *Twitter reached an incremental mobile audience of 54 percent, second only
    to Pandora on this list.
  *ESPN had the second biggest jump in the rankings, ascending 4 positions to
    #19, with an incremental mobile audience of 36 percent.

Media Metrix Multi-Platform Top 30 Properties

September 2012

Total U.S. (Age 18+ on iOS, Android and RIM platforms for Mobile)

Source: Media Metrix Multi-Platform and Media Metrix
                                                Unique Visitors/Viewers (000)


 Multi-  Media

Platform Metrix                                 Total Digital

  Rank    Rank                                   Population   Desktop Mobile
                 Total Internet : Total
                Audience                             234,953 219,970 126,890
       1      1  Google Sites                      214,806 189,588 109,099
       2      3  Yahoo! Sites                      189,272 164,404  94,304
       3      4                      179,411 151,122  91,502
       4      2  Microsoft Sites                   170,565 168,022  41,837
       5      5  AOL, Inc.                         135,860 120,936  52,400
       6      6  Amazon Sites                      134,522 111,170  61,844
       7      7  Wikimedia Foundation Sites        103,724  88,441  39,444
       8      8  Glam Media                        102,288  86,884  39,749
       9     10  Apple Inc.                        102,065  79,689  47,567
      10      9  CBS Interactive                   100,698  86,998  36,662
      11     11  Turner Digital                     98,711  84,649  36,996
      12     12  Ask Network                        91,011  78,023  31,618
      13     14  eBay                               90,289  73,805  37,537
      14     13  Demand Media                       89,894  78,214  30,003
      15     15  New York Times Digital             88,284  71,671  36,401
      16     18  Comcast NBCUniversal               83,105  70,031  31,135
      17     17  Federated Media Publishing         81,923  68,846  30,071
      18     16  Viacom Digital                     79,410  71,610  20,313
      19     23  ESPN                               65,486  47,345  31,818
      20     24  Weather Channel, The               63,268  46,930  28,878
      21     20  Gannett Sites                      61,514  49,499  24,140
      22     22 Sites                  60,228  48,828  22,760
      23     61                        59,877  22,657  48,641
      24     19  VEVO                               57,716  55,033   4,966
      25     20  craigslist, inc.                   57,442  49,601  16,657
      26     27                        56,736  36,840  30,646
      27     34  Disney Online                      51,938  44,508  14,470
      28     25  Wal-Mart                           51,469  41,515  18,643
      29     30                           47,920  33,385  23,021
      30     26  Linkedin                           47,064  39,600  13,639

*Note: Desktop includes audience reached via video and will therefore differ
from standard Media Metrix rankings; Mobile includes smartphone and tablet

Methodology & Metrics comScore's multi-platform measurement relies on its
proprietary Unified Digital Measurement™ (UDM) methodology, which combines
panel and census-based approaches, to deliver best-in-class estimates of
digital audiences and consumption. In order to provide accurate unduplicated
audience size estimates across digital platforms, comScore developed a
proprietary method that leverages its census web site network to understand
audience overlap across different media channels – the first offering of its
kind to utilize such an approach.

This unified representation of disparate media channels also requires a
modified view of certain standard reporting metrics. While "unique
visitor"-based metrics remain central to Media Metrix Multi-Platform, measures
of engagement such as page views must be reconsidered. This means that
duration-based metrics (i.e. minutes) become the preferred engagement metrics
because they are consistent across media; however, comScore is also
introducing the new "views" metric to account for content-specific
engagements, such as the web-based page view, video view or app start.

Tag Your Digital Content Today! Media Metrix Multi-Platform Beta is available
to U.S. clients immediately, and anticipated for introduction to the UK market
in early 2013. Other international markets will follow thereafter. Publishers,
brands, and media companies who want to ensure that all their digital
platforms and audiences are fully reflected in Media Metrix® Multi-Platform
are strongly encouraged to begin tagging their digital assets with comScore
today at the comScore Direct website .

Many web sites are already familiar with the process from tagging their
traditional web content using comScore's UDM census tag. The comScore tag has
recently been updated to enable advanced measurement of sites and apps in a
fixed web or mobile environment, inclusive of both iOS and Android platforms.
With an increasing amount of media consumption shifting to smartphones and
tablets, now is the time to make sure that all of your digital assets are
accounted for:

  *Traditional web pages
  *Mobile-optimized web pages
  *Mobile apps
  *Tablet apps
  *Video content

If you have any questions about implementing these additional tags, please
feel free to reach out to your comScore account representative.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring
the digital world and preferred source of digital business analytics. For more
information, please visit .

Cautionary Note Regarding Forward-Looking Statements This release contains
forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including,
but not limited to, expectations regarding the impact and benefits to comScore
from the Media Metrix family of products, financial or otherwise. These
statements involve risks and uncertainties that could cause our actual results
to differ materially, including, but not limited to: the features and
characteristics of the products, the rate of development of the digital
marketing intelligence, Internet advertising and e-Commerce markets; the
growth of the Internet as a medium for commerce, content, advertising and
communications; and the acceptance of new products and methodologies by the
industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to
comScore's most recent respective Quarterly Reports on Form 10-Q, Annual
Reports on Form 10-K and from time to time other filings with the Securities
and Exchange Commission (the "SEC"), which are available on the SEC's Web site
( ).

Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
unanticipated events.

Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510,
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