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Game On For The Holidays: PlayStation Black Friday Sales Soar



        Game On For The Holidays: PlayStation Black Friday Sales Soar

PR Newswire

FOSTER CITY, Calif., Nov. 29, 2012

FOSTER CITY, Calif., Nov. 29, 2012 /PRNewswire/ -- It's clear that millions of
gamers across the US will be spending some quality time with PlayStation
during the holidays following sales results for the week of Black Friday.

PlayStation®3 (PS3®) Black Friday bundle sales increased 15%, and total PS3
sales including hardware, software and peripherals, grew 9% over the same
period last year. The Ultimate PlayStation Value Bundle, which included a
250GB PS3 and the Uncharted Dual Pack and inFAMOUS Collection for $199,
quickly sold out at retailers across the US. In total, more than 525,000 PS3
consoles were sold in the US during Black Friday week^1.

In Latin America, gamers were able to enjoy various offers across
participating local retailers, resulting in a year-over-year sales growth
increase of 200%.

PlayStation® Vita (PS Vita) is entering its first-ever holiday season and
enjoyed very strong sales during the week of Black Friday. The Assassin's
Creed® III: Liberation Bundle for $199 sold out at retail, highlighted by
Amazon selling through its specially priced inventory in less than five hours.
The Call of Duty® Black Ops: Declassified Bundle and Lego Batman 2: DC Super
Heroes Bundles for $199, respectively, were also very popular with gamers and
sold out at retail during the week. More than 160,000 PS Vita units were sold
during the week of Black Friday.

"We're very pleased with the Black Friday sales results, especially the
incredible reception for the PS3 and PS Vita bundles. The demand was very
strong which quickly depleted our inventory across retailers nationwide," said
Jack Tretton, President and CEO of Sony Computer Entertainment America. "The
PlayStation brand generated significant revenue and year-over-year growth at
retail because of our focus on what gamers love most in combining amazing
hardware with great games and digital entertainment."

Consumers also took advantage of the value delivered by PlayStation's
subscription service package, PlayStation®Plus (PS Plus), which supplies
members with an Instant Game Collection of 18 blockbuster games^2 across the
PS3 and PS Vita systems, in addition to huge discounts, exclusive beta access,
and much more. Sales of PlayStation Plus subscriptions on PlayStation®Network
increased 259%^3 compared to last year's Black Friday period. In addition,
since the Instant Game Collection was introduced earlier this year, customer
satisfaction rates for PS Plus are above 95%.

PlayStation will continue to offer incredible entertainment experiences for
gamers during the holidays with the PlayStation®Vita PS Plus Instant Game
Collection Bundle that includes a one year membership to PS Plus (launching
next week), along with the PS Vita Assassin's Creed® III: Liberation Bundle
and PS Vita Call of Duty® Black Ops: Declassified Bundle. In addition, there
are two PS3 bundles available this holiday including the PlayStation® 3 500GB
Assassin's Creed III Bundle, and the PlayStation® 3 Uncharted 3 Game of the
Year Bundle. Gamers will have no shortage of new exclusive titles to play with
the recent introductions of PlayStation All-Stars Battle Royale,
LittleBigPlanet Karting and Wonderbook™: Book of Spells.

^1Retail reporting calendar from November 18-24, 2012

^2Active PlayStation®Plus membership required to access content

^3Retail reporting calendar from November 19-25, 2012

SOURCE Sony Computer Entertainment America LLC

Contact: Dan Race, Sony Computer Entertainment America, +1-650-655-3686,
dan_race@playstation.sony.com
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