Macheen Receives Strategic Investment from Qualcomm Incorporated

  Macheen Receives Strategic Investment from Qualcomm Incorporated

Business Wire

AUSTIN, Texas -- November 29, 2012

Macheen Inc., a mobile cloud application service provider for connected
devices, announced that it has received a strategic investment from Qualcomm
Incorporated. Qualcomm, the world leader in 3G, 4G, and next-generation
wireless technologies, invests in emerging technologies and business models
that accelerate and expand the wireless market. Terms of the investment were
not disclosed.

Macheen’s innovative platform addresses the increasingly critical need for
devices (beyond smart phones) to have constant access to the necessary
Internet and cloud services. Its white-label solutions can be customized to
best fit its partners’ device, content and service models, whether for general
consumers, corporate end-users or specialized vertical markets. Backed by a
global set of network operator relationships, Macheen manages the entire
process, including payments, settlements and customer service, leaving device
and VAR partners free to focus on new content or service offerings that turn
devices into recurring revenue opportunities with constantly-connected

The world of traditional mobile broadband—expensive monthly plans defined by
lengthy contracts—is a one-size-fits-all-model that meets the needs and
real-world preferences of only a fraction of mobile users. In comparison,
Macheen’s platform enables a uniquely flexible connectivity solution with
Pinpoint Services and attractive economics, resulting in greater choice for
end-users and new monetization opportunities for device manufacturers,
value-added resellers, content and cloud service providers, and network
operators. Macheen’s Pinpoint Services enable selectable cloud applications to
be always-connected and available for all devices, opening the door to a
variety of application delivery options including:

  *Always On Application Subscriptions: Rather than users paying for access
    to the entire Internet, they pay only for those services or applications
    that they want anytime, anywhere, such as news, social networking or
    cloud-based productivity applications including email or sales/CRM
    packages like
  *Locked down network applications and support for corporate
    Bring-Your-Own-Device (BYOD): Any combination of network applications can
    be pre-defined with a customized service plan. This enables an enterprise
    account or vertical industry solution to be delivered to the end user with
    only those applications “hot” and prepaid. A range of built-in policies
    can be enforced, such as whether the end-user is allowed to buy other
    Internet access on a different account.
  *Sponsored Access: Many digital device users gravitate to premium content,
    applications and services when access is readily available and offered at
    no cost to the end user. In return for sponsored advertising or other
    promotional offers, users can gain limited free access to the entire
    Internet or anytime access at no cost to sponsored sites, services or
  *Spot Access to the Internet: Flexible, no-contract payment options let
    casual users make spot purchases for as little as 15 or 30 minutes, while
    power users can purchase one hour, daily and monthly session plans.

Richard Schwartz, Macheen’s President and CEO, commented, “We are pleased to
include Qualcomm as a strategic investor in Macheen. Qualcomm’s participation
enables Macheen to further grow our industry footprint by aligning upstream in
the value chain. This can accelerate mainstream global adoption of connected
devices and services.”

“Macheen is an innovator and leader in enabling new mobile broadband business
models,” said Steve Pazol, Vice-President of Business Development, Qualcomm.
“We believe Macheen has what it takes to accelerate the market for sponsored
content and new data subscription models for devices beyond the phone.”

Macheen’s existing investors include North Bridge Venture Capital, Mercury
Fund (a partner in the DFJ Global Network of venture funds, with over $7
billion in capital under management), and GemVentures. Also among Macheen’s
investment group are prominent angels and industry figures Tom Meredith, Mike
Maples Sr. and Yechiam Yemini.

Publicly-announced customers include Dell and Lenovo. Macheen services are
today live in 11 countries, spanning both Europe and the United States. More
countries and network partnerships are planned.

Additional Information and Resources

  *Macheen website
  *Lenovo Signs On to Cloud-Based Mobile Broadband as Macheen Inc.’s Latest
    Device Partner
  *Follow Macheen on Twitter or Facebook

About Macheen

Macheen Inc. is a global application service provider for connected devices
and services. It offers a comprehensive white label solution for major OEMs,
global resellers and application providers to roll out branded “service
included” devices and offers. Its flexible cloud-based platform enables
innovative mobile business models and connected service offerings that can be
tailored to individual device and market segments. Macheen is unique in
providing a flexible platform for new mobile broadband subscription models for
bundled access, sponsored content and fine-grained subscriptions. Macheen
delivers breakthrough value by significantly increasing adoption rates and
market penetration of connected CE devices and cloud services. Enrollment
Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a
global corporation with services active in multiple continents, with wholly
owned subsidiaries Macheen GmbH and Macheen Ltd.


Text 100 for Macheen Inc.
David Bailey, 415-593-8428
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