BMO InvestorLine's adviceDirect Honoured at Morningstar Canadian
- BMO InvestorLine wins Best Use of Technology Award
- Success attributed to the launch of adviceDirect, the most
significant innovation in Canadian direct investing since the
introduction of online investing
TORONTO, ONTARIO -- (Marketwire) -- 11/29/12 -- BMO InvestorLine
received the Best Use of Technology award at the 18th annual
Morningstar Canadian Investment Awards, held last night in Toronto.
The awards recognize exceptional investment products, client service,
product marketing and investor education.
The Best Use of Technology award is presented every year to an
individual or an organization for effective, innovative use of
technology in any industry-relevant application.
BMO InvestorLine took top honours in this category after the
introduction of adviceDirect, an innovative and personalized service
that provides online investing advice. The first service of its kind
in Canada, adviceDirect puts investors in control by providing
specific investment recommendations to help them manage their
The new service was recognized for innovation, effectiveness and
presentation of technology. The technology was judged to be
easy-to-use, intuitive and efficient - not only enhancing the
experience of the end user but also enhancing the online investing
process for the industry.
"We're thrilled that we've been recognized by the Canadian Investment
Awards in this category," said Viki Lazaris, CEO, BMO InvestorLine.
"We're committed to using technology to enhance the experience of
online investors, whether through the introduction of innovative new
services such as adviceDirect - the first service of its kind in
Canada to offer investing advice to online investors - or through
ongoing enhancements to our award winning self-directed service.
"This award validates our team's ongoing commitment to evolving the
online investing landscape - not only through offering a broad range
of tools and research, but also with efforts to improve our clients'
online investing experience and help them make informed and confident
This latest recognition follows BMO InvestorLine being ranked as the
top bank-owned online brokerage by The Globe and Ma
il in the 2012
Online Brokers Survey.
For more information on online investing, please visit
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About BMO InvestorLine
BMO InvestorLine is an online investing service that provides clients
with two ways to invest online. Clients can choose from BMO
InvestorLine's top ranked Self-Directed service that provides tools
to help investors make independent decisions on how to invest. BMO
InvestorLine's other service, adviceDirect(TM) provides investors
with online advice and investment recommendations for their
portfolios. Clients have access to trading, quotes and account
information 24 hours a day through a website or Automated Telephone
Trading. BMO InvestorLine also provides users with third party
research, along with leading edge tools that are informative and easy
to use. As an all-in-one investment source, it is a constantly
evolving, cost-efficient platform that is fully compatible with
BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this
commentary to clients for informational purposes only. The
information contained herein is based on sources that we believe to
be reliable, but is not guaranteed by us, may be incomplete or may
change without notice. The comments included in this document are
general in nature, and professional advice regarding an individual's
particular position should be obtained.
An adviceDirect account is a non-discretionary fee based account
which offers investment recommendations. adviceDirect does not
provide portfolio management by a portfolio manager. The client makes
their own investment decisions and manages their own investment
portfolio. adviceDirect does not offer discretionary, managed
BMO InvestorLine Inc. is a member of BMO Financial Group.
(R) Registered trade-mark of Bank of Montreal, used under licence.
BMO InvestorLine Inc. is a wholly owned subsidiary of Bank of
Montreal Holdings Inc. Member - Canadian Investor Protection Fund and
Amanda Robinson, Toronto
Valerie Doucet, Montreal
Laurie Grant, Vancouver
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