BMO InvestorLine's adviceDirect Honoured at Morningstar
BMO InvestorLine's adviceDirect Honoured at Morningstar Canadian Investment Awards
- BMO InvestorLine wins Best Use of Technology Award
- Success attributed to the launch of adviceDirect, the most significant innovation in Canadian direct investing since the introduction of online investing
TORONTO, ONTARIO -- (Marketwire) -- 11/29/12 -- BMO InvestorLine received the Best Use of Technology award at the 18th annual Morningstar Canadian Investment Awards, held last night in Toronto. The awards recognize exceptional investment products, client service, product marketing and investor education.
The Best Use of Technology award is presented every year to an individual or an organization for effective, innovative use of technology in any industry-relevant application.
BMO InvestorLine took top honours in this category after the introduction of adviceDirect, an innovative and personalized service that provides online investing advice. The first service of its kind in Canada, adviceDirect puts investors in control by providing specific investment recommendations to help them manage their portfolios.
The new service was recognized for innovation, effectiveness and presentation of technology. The technology was judged to be easy-to-use, intuitive and efficient - not only enhancing the experience of the end user but also enhancing the online investing process for the industry.
"We're thrilled that we've been recognized by the Canadian Investment Awards in this category," said Viki Lazaris, CEO, BMO InvestorLine. "We're committed to using technology to enhance the experience of online investors, whether through the introduction of innovative new services such as adviceDirect - the first service of its kind in Canada to offer investing advice to online investors - or through ongoing enhancements to our award winning self-directed service.
"This award validates our team's ongoing commitment to evolving the online investing landscape - not only through offering a broad range of tools and research, but also with efforts to improve our clients' online investing experience and help them make informed and confident investing decisions."
This latest recognition follows BMO InvestorLine being ranked as the top bank-owned online brokerage by The Globe and Ma il in the 2012 Online Brokers Survey.
For more information on online investing, please visit www.bmoinvestorline.com.
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About BMO InvestorLine
BMO InvestorLine is an online investing service that provides clients with two ways to invest online. Clients can choose from BMO InvestorLine's top ranked Self-Directed service that provides tools to help investors make independent decisions on how to invest. BMO InvestorLine's other service, adviceDirect(TM) provides investors with online advice and investment recommendations for their portfolios. Clients have access to trading, quotes and account information 24 hours a day through a website or Automated Telephone Trading. BMO InvestorLine also provides users with third party research, along with leading edge tools that are informative and easy to use. As an all-in-one investment source, it is a constantly evolving, cost-efficient platform that is fully compatible with tablets.
BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this commentary to clients for informational purposes only. The information contained herein is based on sources that we believe to be reliable, but is not guaranteed by us, may be incomplete or may change without notice. The comments included in this document are general in nature, and professional advice regarding an individual's particular position should be obtained.
An adviceDirect account is a non-discretionary fee based account which offers investment recommendations. adviceDirect does not provide portfolio management by a portfolio manager. The client makes their own investment decisions and manages their own investment portfolio. adviceDirect does not offer discretionary, managed accounts.
BMO InvestorLine Inc. is a member of BMO Financial Group.
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