IBM Opens Advanced Analytics Center In Columbus, Ohio

            IBM Opens Advanced Analytics Center In Columbus, Ohio

New Center to Foster Economic Competitiveness in the U.S., Create 500 Jobs
Aligned to New Markets for Watson, Smarter Commerce and Social Business Client

PR Newswire

COLUMBUS, Ohio, Nov. 29, 2012

COLUMBUS, Ohio, Nov. 29,2012 /PRNewswire/ --IBM (NYSE: IBM)today announced
it will establish a new analytics center in Columbus, Ohio, dedicated to
advancing research, development, client services and skills training in the
areas of analytics, big data and cognitive computing. The move aims to create
500 new analytics jobs and nurture economic development in the region over the
next three years.

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Ohio is home to 27 Fortune 500, and 57 Fortune 1,000 companies, as well as a
burgeoning technology sector and leading academic institutions. The IBM Client
Center for Advanced Analytics will offer a strong foundation for a broad
public and private sector collaboration that will include The Ohio State
University (Ohio State), JobsOhio, Columbus 2020, ICC, an IBM Premier Partner,
and other Columbus-based businesses.

The first of its kind technology, research and development, and client
services lab is intended to spark economic competitiveness that will draw on
the expertise of educational institutions and industry partners to create a
world-class ecosystem serving industries' fastest-growing technical
disciplines aligned to business analytics.

As part of the initiative, IBM will add as many as 500 new analytics
consultants and research and development professionals to the center over
three years, focused on creating new markets for Watson commercialization,
Smarter Commerce and Social Business Client Capabilities.

In addition, IBM will partner with Ohio State to develop job-ready graduates
through new course curriculum in its graduate and undergraduate programs. The
new higher education collaboration between IBM and Ohio State will help
develop students with the high demand analytics skills necessary to drive the
economy of the future.

"Data is a powerful natural resource that if used wisely can drive U.S.
economic competitiveness and lead to rewarding careers in the future dedicated
to building a smarter planet," said Mike Rhodin, Senior Vice President, IBM
Software Solutions Group. "This center will have a tremendous amount to offer:
world-class educational institutions, a highly-educated workforce,
industry-leading businesses and – perhaps most important of all – will serve
as the foundation of a community of innovators that will transform industries
around the world."

In this new era of computing, IBM is developing innovative approaches to
tackling big data, such as breakthrough technologies like IBM Watson, a new
class of industry specific analytical capability that uses deep content
analysis, evidence-based reasoning and natural language processing to identify
relationships buried in large volumes of data that can be used to improve
decision making.

The need for these types of capabilities, and the specialized talent required
to create and develop them, is being fueled by an increasingly competitive
global marketplace, data-rich industries, and the accessibility to
sophisticated computing at a lower cost.

The Ohio State University & IBM Partner To Advance Student Skills in Analytics

To address the need for a more analytical-skilled workforce, Ohio State and
IBM are collaborating on new business and technology curricula to help
students and mid-career professionals gain the latest skills in analytics and
prepare for high value jobs in the future. New courses of study are in
development at the undergraduate, graduate and executive education levels that
will include access to the center's technology assets and thought leaders.

"In order for business leaders to solve the societal challenges of the future,
they must integrate critical thinking skills with expertise in their fields,"
said E. Gordon Gee, president, The Ohio State University. "The ability to
apply a wholly new level of analytical insights and solutions will bolster our
nation's role as a competitive global leader and be the catalyst for the next
frontier of economic growth."

The partnership between Ohio State and IBM is part of an ongoing effort with
more than 200 other academic organizations to expand and strengthen education
curricula globally to meet the growing demand for highly skilled analytics
business professionals.

"Our strong collaboration with IBM will help our students across a variety of
majors gain the latest skills in this burgeoning Big Data discipline and set
them on a path to secure the high skilled jobs of the future," said Christine
A. Poon, dean, Ohio State's Fisher College of Business.

As part of its Academic Initiative, IBM is providing Ohio State with
curriculum materials, relevant case studies, access to a wide spectrum of
software solutions, IBM guest speakers and faculty awards to accelerate
program development.

IBM Client Center for Advanced Analytics To Foster Competitiveness

The ability to capture and analyze data is enabling organizations to make more
informed decisions and maintain a significant competitive advantage.

The principal mission of the center will be to deliver new innovations and
advance skills through the design, development and support of advanced
analytics solutions in new, emerging market areas. This includes clients using
cognitive computing systems such as Watson, the ability to gain actionable
insights from information generated through Social Business networks, and
helping companies swiftly adapt to the rising customer demands in today's
digitally transformed marketplace through Smarter Commerce.

Key focus areas of the center include:

-Develop new advanced computing technologies and techniques across all
industries to process big data that address important societal challenges.

-Provide a delivery and prototype testing environment for clients to explore
new ways that advanced analytics and cognitive systems can improve decision

-Broaden awareness and strengthen skills in analytics capabilities in the
region among students, recent graduates and existing professionals.

The center will also be connected to 200 IBM client centers globally, and
IBM's network of eight Analytics Solution Centers with expertise in financial
risk management, rail and transportation and the specific needs of state,
local and federal government organizations.

IBM has established the world's deepest portfolio of analytics solutions. This
includes almost 9,000 business analytics consultants and 400 researchers
around the world. IBM has secured hundreds of patents a year in analytics, and
has acquired more than 30 companies to build targeted analytics and
information expertise since 2005. In addition, the company continues to expand
its ecosystem, which today consists of more than 27,000 IBM business partners.

Read the Smarter Planet Blog Post "The Ohio State University and IBM
partnership — turning big data into big ideas" by Christine A. Poon, dean,
Ohio State's Fisher College of Business:

U.S. Senator Sherrod Brown discusses how the IBM Client Center for Advanced
Analytics will drive innovation, create as many as 500 new jobs and foster
economic competitiveness (Link to video:

For more information on IBM Business Analytics, please visit the online press

Follow us on Twitter @ibmanalytics and Facebook

IBM YouTube Analytics Channel:

IBM Contacts:
Scott Cook
IBM, External Communications

Lia P. Davis
IBM, External Communications, Analytics

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