Groupon Kicks Off 2012 Grouponicus Holiday Shopping Season with Record-Setting Sales Weekend

  Groupon Kicks Off 2012 Grouponicus Holiday Shopping Season with
  Record-Setting Sales Weekend

Business Wire

CHICAGO -- November 29, 2012

For the third year in a row,the Groupon(NASDAQ: GRPN) Grouponicus Holiday
Shop (http://www.groupon.com/gifts) empowered Black Friday and Cyber Monday
consumers in the U.S. to give unforgettable local experiences and this
season’s hottest goods. The company today announced record holiday weekend
purchase rates on Groupon.com and unprecedented Black Friday transactions via
Groupon’s Mobile services (http://www.groupon.com/mobile) and Groupon Goods
(http://www.groupon.com/goods), which celebrated the biggest four-day weekend
of sales since its inception.

If early Grouponicus activity is any indication, shoppers are beginning to
view in-store doorbusters and “blink and miss it” hourly deals as outdated as
holiday relics like printed gift receipts and answering machine carols.
Instead, consumers turned to the convenience of mobile shopping and the
hyperlocal Groupon platform to hit every person on their list.

“It’s the Year of Mobile,” said Kal Raman, COO, Groupon. “Shoppers are
depending on Groupon to browse and buy on the go, simultaneously shipping
gifts to loved ones across the country and driving traffic into brick and
mortar businesses to support local economies. We’re proud of such an explosive
start to the Grouponicus season and the assistance we’ll provide both
consumers and merchants at this time of year.”

Record Transaction Rate on Groupon.com – Local Gifts in High Demand

  *On Black Friday Groupon saw almost twice the purchase rate of its previous
    busiest day on record
  *Buying local is critical in helping hundreds of thousands of consumers
    celebrate the holidays:

       *Leisure activities like the Ice Castles holiday exhibit at Mall of
         America, Seven Peaks waterpark in Utah and Wine and Palette social
         painting classes in Oklahoma each sold thousands of units
       *Restaurants reigned as the top deal category purchased with more than
         207,400 restaurants, bakeries and desserts units sold…
       *….Which opened the door for New Year’s resolutions as gift
         opportunities: shoppers grabbed more than 17,625 fitness deals to
         help friends and family get healthy in 2013

Unprecedented Mobile Performance

  *Black Friday transactions via Mobile were up 140% year over year, driving
    more than 40% of total Groupon transactions and more than half of Groupon
    Goods’ transactions
  *Groupon saw record-setting mobile traffic, with users ordering at a rate
    of 4x a normal Friday morning

Groupon Goods Celebrates Biggest Four Day Weekend Since Inception

  *Early best sellers indicate thoughtful and stylish gifts are at the top of
    shoppers’ lists this year:

       *Keepsakes are the ultimate versatile gift: More than  43,000
         Customizable Photo Books sold to help holiday memories last all year
       *You’re getting an iPhone: If 40,000 iPhone Case purchases are any
         indication, look under the tree for a new phone that needs protecting
       *Bling is always in style: 84,000 lobes will sparkle this season
         thanks to 42,000 Topaz Earrings purchased through Groupon Goods

  *…..And toys are always a hit for any age!

       *Don’t worry about sitting at the kids’ table – find one of the 11,000
         Flying Helicopters purchased to annoy the “adults”

Grouponicus is Groupon’s thirdannual ancient wintertime celebration, offering
deals that areperfectforgifting. This year the company introduced a host of
new Grouponicus features, including a holiday toy catalog, free shipping and
returns on Groupon Goods and the first-ever Gift Finder
(http://www.groupon.com/gifts), eliminating the guesswork from gift decisions.
After a user answers three simple questions about the giftee, the Gift Finder
searches through thousands of Groupon deals Groupon to display the perfect
options. Additionally, Groupon Grassroots has launched a series of six
national campaigns as a part of “The Big Give,” a holiday initiative to
showcase charitable giving. Visit http://www.groupon.com/grassrootsto donate
and learn more.

About Groupon

Groupon(NASDAQ: GRPN) is a global leader in local commerce, making it easy
for people around the world to search and discover great businesses at
unbeatable prices. Groupon is reinventing the traditional small business world
by providing merchants with a suite of products and services, including
customizable deal campaigns,credit card payments processingcapabilities
andpoint-of-sale solutionsto help them attract more customers and run their
operations more effectively. By leveraging the company’s global relationships
and scale, Groupon offers consumers incredible deals on the best stuff to eat,
see, do, and buy in 48 countries. With Groupon, shoppers discover the best a
city has to offer withGroupon Local, enjoy vacations withGroupon Getaways,
and find a curated selection of electronics, fashion, home furnishings and
more withGroupon Goods. To subscribe to Groupon emails,
visitwww.Groupon.com. To learn more about the company’s merchant
solutionsand how towork with Groupon, visitwww.GrouponWorks.com.

Forward-Looking Statements

This announcement contains forward-looking statements that involve risks and
uncertainties, and actual results could differ materially from those
discussed. Factors that could cause or contribute to such differences include,
but are not limited to, the factors included under the headings ''Risk
Factors'' and ''Management’s Discussion and Analysis of Financial Condition
and Results of Operations'' in the company’s Annual Report on Form 10-K for
the year ended December 31, 2011 and subsequently filed quarterly reports
filed with the Securities and Exchange Commission, copies of which may be
obtained by visiting the company’s Investor Relations web site at
http://investor.groupon.comor the SEC’s web site at (www.sec.gov). You should
not rely upon forward-looking statements as predictions of future events.
Although we believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee that the future results, levels
of activity, performance or events and circumstances reflected in the
forward-looking statements will be achieved or occur. Moreover, neither we nor
any other person assumes responsibility for the accuracy and completeness of
the forward-looking statements. We undertake no obligation to update publicly
any forward-looking statements for any reason after the date of this press
release to conform these statements to actual results or to changes in our
expectations.

Contact:

Groupon
Julie Mossler, 312.242.2033
Julie@groupon.com