Virtual Piggy Appoints Experienced Software Executive as New CFO

  Virtual Piggy Appoints Experienced Software Executive as New CFO

Business Wire

HERMOSA BEACH, Calif. -- November 29, 2012

Virtual Piggy, Inc. (OTCBB: VPIG) announced today the appointment of Joseph
Dwyer as the company’s Chief Financial Officer.

Mr. Dwyer is an experienced software industry executive with over twenty years
of experience at the CFO and CAO level for both public and private companies,
including OpenLink Financial, Energy Solutions International, Capstone
Advisory Group, AXS-One, Synergen and Caminus Corp. Mr. Dwyer brings a
high-level of financial and analytical experience as he has helped his
companies grow both organically and through M&A activity. He is a CPA and
holds a BBA in Accounting from the University of Notre Dame.

“I am thrilled that Joe has agreed to join Virtual Piggy,” said Dr. Jo Webber,
CEO and Founder of Virtual Piggy. “We have worked together previously and I
know firsthand the oversight, leadership and skill that Joe will bring to our
financial structure as we move through this period of very rapid growth. I
want to thank the outgoing CFO Scott McPherson, who has been with the company
since our inception, for his excellent work in helping us grow to our position
today.”

“Virtual Piggy is an exciting company with a unique opportunity in its
category,” said Mr. Joseph Dwyer. “I’m thrilled to have the opportunity to
help lead the company through this phase of swift growth and look forward to
being part of the upcoming chapters of the company’s success story.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to
manage and spend money within a parent-controlled environment. The technology
company delivers online security platforms designed for the Under 21 age group
in the global online market, and also enables online businesses the ability to
function in a manner consistent with the Children’s Online Privacy Protection
Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy
enables the Under 21 audience to play, transact and socialize in a secure
online environment guided by parental permission, oversight and control. The
company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements in this news release other than statements of historical facts
are forward-looking statements within the meaning of the “safe harbor”
provisions of the Private Securities Litigation Reform Act of 1995. These
statements are based upon our current expectations and speak only as of the
date hereof. Although we believe that the expectations reflected in our
forward-looking statements are reasonable, we can give no assurance that such
expectations will prove to be correct. Such statements are not guarantees of
future performance or events and are subject to known and unknown risks and
uncertainties that could cause our actual results, events or financial
position to differ materially and adversely from those expressed in such
forward-looking statements. Such factors include, but are not limited to, our
ability to raise additional capital, the absence of any operating history or
revenue, our ability to attract and retain qualified personnel, our dependence
on third party developers who we can not control, our ability to develop and
introduce a new service to the market, market acceptance of our services,
legislative, regulatory and competitive developments addressing licensing and
enforcement of patents and/or intellectual property, general economic
conditions, as well as other factors set forth under the caption "Risk
Factors" in our Annual Report on Form 10-K for the year ended December 31,
2011 filed with the Securities and Exchange Commission, and other filings with
the Securities and Exchange commission and other public documents and press
releases.

Contact:

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805