New Holland Agriculture Gold Sponsor of Sustainable Innovation

New Holland Agriculture Gold Sponsor of Sustainable Innovation Forum
Alongside COP18 
LUGANO, SWITZERLAND -- (Marketwire) -- 11/29/12 --  New Holland
Agriculture announced its support of the Sustainable Innovation Forum
as Gold Sponsor and its participation in one of the event's three
plenary panel sessions. Hosted by Climate Action in partnership with
UNEP alongside the Doha 2012 Climate Change Conference (COP18), the
Sustainable Innovation Forum will bring together over 500 senior
figures from business, governments and NGOs on 6 December to discuss
how to mobilize public-private partnerships, the challenges of
sustainable urbanization with an ever-increasing population, and the
latest advances in technology and innovation.  
Gaurav Sood, Head of Crop Solutions at New Holland Fiat India, will
take part as a panelist in the Third Plenary panel session Technology
and Innovation: accelerating the green economy, which will focus on
the latest breakthroughs in green technologies and innovations being
developed by business and industry. He will bring to the discussion
more than 20 years of experience in the agriculture industry, his
ability to evaluate agricultural trends and assess appropriate
farming technologies and equipment, and his expertise in biomass
collection systems.  
"Climate change represents one of the greatest challenges of our
age," commented Franco Fusignani, New Holland Agriculture Brand
Leader, "but it can also be seen as an opportunity to catalyze a
transition to a low-carbon, resource efficient, sustainable
New Holland's commitment to the environment has led to its pioneering
Clean Energy Leader strategy, which was launched in 2006 to look for
practical and accessible ways to reconcile the needs of the
agricultural industry with increasingly urgent calls for action to
protect the environment. This strategy has led to heavy investment in
its own low emissions engine technology together with its sister,
powertrain manufacturer FPT Industrial; as a result, New Holland
today offers the widest range of Tier 4A compliant products in the
industry with 33 tractors and 18 harvesters. It has also led to New
Holland's involvement in the biomass industry in Europe, North
America, Brazil and India, where it works with industry-leadin
biomass operations. 
New Holland Agriculture's participation in this important Forum is
testament to its commitment to supporting local farming communities
through a smooth transition to sustainable development while
protecting natural resources for future generations. New Holland has
been working in agricultural projects around the world to ease
countries' transitions to sustainable mechanized farming, integrating
innovation and good practices to provide efficient solutions that
optimize the use of resources and increase productivity while cutting
costs, fuel consumption and emissions. 
The correct use of the appropriate machinery is key in making the
most of scarce resources, and New Holland has the widest product
offering in the industry, supported by a global manufacturing and R&D
network in order to tailor its machines - from basic specification,
easy to maintain machines, to the most advanced, high productivity
technologies - to the different conditions around the world. One of
these is the TD5 tractor on display at the venue: shown for the first
time in the Middle East, this simple-to-maintain tractor delivers a
powerful and versatile performance combined with very low emissions
and exceptional fuel efficiency. 
Mechanization, combined with the appropriate farming techniques, can
make a huge difference in obtaining the most from scarce resources,
optimizing the use of land, water and fertilizer. New Holland has the
expertise to help farmers adopt the most efficient farming practices
for their local conditions and the capability to bring in experts in
complementary specialties, such as irrigation and cultivation
techniques. Skilled operators and service technicians are also
critical to a successful transition to mechanization, which is why
New Holland Agriculture views training as essential when supplying
agricultural equipment. 
"Sustainable mechanized farming is not just good for the
environment," added Franco Fusignani, "it makes sense business-wise.
When agriculture is approached with a long term vision of sustainable
growth that aims to protect from the damaging effects of
inappropriate agricultural practices, such a healthy agriculture is
good for our business, good for the environment, and good for the
local community. It uses natural resources efficiently, contributing
to their preservation, is cost effective and productive, and it opens
opportunities for further development."  
Note to the Editor 
Climate Action 
 The Climate Action Programme is a global
communications platform run in partnership with the United Nations
Environment Programme (UNEP). Through a leading publication (now its
sixth year) and via an acclaimed forum and exhibition, Climate Action
highlights the government policies and business solutions that are
needed to become resilient to, and take advantage of, a changing
United Nations Environment Programme - UNEP 
 Founded in 1972, the
United Nations Environment Programme (UNEP) is the UN's voice for the
environment and coordinate of all its environmental activities. It
aims to assist countries in implementing environmentally sound
policies and to encourage sustainable economic development through
sound environmental practice. UNEP provides environmental leadership
on dealing with climate change to the rest of the UN system,
international organisations, national governments, civil society and
the private sector. It provides guidance and advice to governments on
reducing greenhouse gas emissions and preparing for the consequences
of climate change. 
The 18th United Nations Framework Convention on Climate Change (COP
 The Conference of the Parties (COP) is the governing body of the
United Nations Framework Convention on Climate Change (UNFCCC) and is
responsible for keeping international efforts to address climate
change on track. The COP 16 meeting in Cancun, Mexico resulted in the
Cancun Agreement, ultimately extending the Copenhagen Accord. The
Parties adopted a balanced package of decisions that set governments
more firmly on the path towards a low-emissions future and supported
enhanced action on climate change in the developing world. The COP 17
meeting held in Durban, South Africa, in 2011 delivered a
breakthrough on the international community's response to climate
change, setting the stage for this year's COP18 meeting. In the
second largest meeting of its kind, the negotiations advanced, in a
balanced fashion, the implementation of the Convention and the Kyoto
Protocol, the Bali Action Plan, and the Cancun Agreements. The
outcomes included a decision by Parties to adopt a universal legal
agreement on climate change as soon as possible, and no later than
New Holland Agriculture - New Holland Agriculture is a global
manufacturer and seller of agricultural equipment. Its reputation is
built on the success of its customers, cash crop producers, livestock
farmers, contractors, vineyards, or groundscare professionals, who
can count on the widest offering of innovative products and services:
a full line of equipment, from tractors to harvesting, material
handling equipment, complemented by tailored financial services from
a specialist in agriculture. A highly professional global dealer
network and New Holland's commitm
ent to excellence guarantee the
ultimate customer experience for every customer. More information can
be found online at New Holland is a division of
CNH Global N.V. (NYSE: CNH), a majority-owned subsidiary of Fiat
Industrial S.p.A (FI.MI). 
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