First-Ever Social and Tech Wedding Survey From TheKnot.com and Mashable.com
Reveals the New Social Rules of Wedding Planning
RELATIONSHIP STATUS UPDATE: ENGAGED; STATUS UPDATE: SORRY YOU AREN'T INVITED,
BUT FEEL FREE TO FOLLOW ALONG ON FACEBOOK, TWITTER, INSTAGRAM AND #MYWEDDING
NEW YORK, Nov. 29, 2012
NEW YORK, Nov. 29, 2012 /PRNewswire/ --TheKnot.com, the number-one online
wedding planning destination, and Mashable.com, the leading source for news,
information and resources for the Connected Generation, today revealed the
results of their first-ever co-branded social and tech wedding planning
survey, #SocialWeddingSurvey. With 2 million millennials tying the knot, this
exclusive survey gives insight into how brides decide to share their weddings
socially and what tech elements they're utilizing as they plan for the big
"Brides have been relying on the Internet to privately plan their weddings for
more than a decade, but with the rise of the share button, we were interested
to see that the rules of wedding etiquette are evolving," says Carley Roney,
editor in chief of TheKnot.com. "The tides are changing, and the comfort level
of sharing a once-private act so publicly increases every day."
"Mashable's lifestyle coverage isfocused on inspiring our community to make
the best use of technology for their personal lives. With the help of The
Knot, this survey continues this mission bygiving our community great insight
into the way technology has changed how people plan, celebrate and remember
weddings," says Andrea Smith, lifestyle editor at Mashable.
Highlights From TheKnot.com & Mashable.com #SocialWeddingSurvey Include:
Brides Utilize Facebook Status Updates.
While 1 in 10 (8%) brides are updating their Facebook relationship statuses
within minutes, nearly 1 in 3 (31%) did so within hours of getting engaged and
the large majority (63%) have updated it by the day after. At the same time,
nearly 7 in 10 (69%) newlyweds on Facebook have updated their relationship
status by the day after their wedding.
Brides are also very interested in sharing wedding planning progress with
their social networks before the wedding, though many of their friends or
followers are not invited. Gone is that faux pas! More than half (51%) shared
planning progress status updates, and 1 in 4 (26%) shared photos of wedding
elements during the planning process.
They Stay Connected on the Honeymoon.
Honeymoons, traditionally a time to disconnect from the world, are not immune
either. Brides are sharing their honeymoons, from the beautiful scenery to the
romantic setup of the bed itself, with friends and followers. A whopping 3 out
of 4 (72%) share or plan to share photos from the honeymoon, and 1 in 4 (26%)
even plan to share status updates during their time away.
Photos Integrate Socially.
The large majority of brides have no problem with guests posting photos from
the wedding on Facebook. About 2 out of 3 (62%) are totally fine with it – how
else will they see photos right away?! Almost 1 in 3 (31%) have mixed feelings
– they love the idea of seeing instant photos but want veto power over ones
they don't like. A large majority (86%) also plan to share their own photos
from the wedding day with friends on Facebook.
H-app-y Couples Reign.
After getting engaged, nearly 3 out of 5 (61%) download wedding planning apps,
like The Knot Wedding Ultimate Planner. Brides are downloading wedding
planning apps to help with everything from checklists (52%) and wedding ideas
and photo inspiration (47%) to planning and staying organized (46%) and
budgeting (40%). And 1 in 3 (32%) even download apps to help them find their
perfect gown. An additional 1 in 4 (23%) are using the latest technology in
photos and apps and are using a photo sharing smartphone app that allows all
guests to upload photos in one convenient place for all to see.
Virtual Events and Invitations Transpire.
Brides are also using Facebook to set up virtual events surrounding their
weddings, including the bachelor/bachelorette party (30%), bridal shower (17%)
and engagement party (11%). And 1 in 10 (12%) are even setting up virtual
events for their actual weddings! In the same vein, gone is the faux pas of
the electronic invite, with 2 out of 3 (64%) brides agreeing it's totally okay
to send an invite through Evite or Paperless Post for wedding-related events
like the rehearsal dinner or engagement party, while 1 in 10 (9%) even think
it's okay to send an e-invitation for the wedding itself!
Facebook Provides Added Inspiration.
Brides are using Facebook in many different ways to assist with the logistics
of their wedding planning. A large majority (79%) became fans of wedding
brands, like The Knot, on Facebook for inspiration after getting engaged. In
addition, one-third (33%) checked in with their social networks more often
after getting engaged to get and share ideas – because sometimes, your
Facebook friends just don't want to see it and you need support from other
Wedding Tech Looms on the Horizon.
While small, there are some growing technological trends on the horizon that
brides will soon begin to adopt more largely. About 1 in 10 (9%) brides plan
to use a hashtag in conjunction with their wedding on both Twitter and
Instagram. Similarly, 4% of brides used or are using QR codes to direct guests
to more information about the nuptials, and 5% created a video save-the-date.
In the coming years, these developments will continue to grow among brides.
The Knot is the nation's leading wedding resource, reaching nearly every bride
in America through the #1 wedding website, TheKnot.com;The Knotnational and
local wedding magazines; The Knot book series; and syndicated columns in
newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE:
XOXO; http://www.xogroupinc.com), a global media and technology leader devoted
to weddings, pregnancy and everything in between, providing young women with
the trusted information, products and advice they need to guide them through
the most transformative events of their lives. Follow The Knot on Twitter
Mashable is the largest independent source dedicated to news, information and
resources for the Connected Generation. Mashable reports on the importance of
digital innovation and how it empowers and inspires people around the world.
Mashable's 20 million monthly unique visitors and 9 million social media
followers have become one of the most engaged online news communities. Founded
in 2005, Mashable is headquartered in New York City with an office in San
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