Infiniti Makes Record Increase, Nissan Continues to Improve in J.D. Power & Associates Sales Satisfaction Survey

 Infiniti Makes Record Increase, Nissan Continues to Improve in J.D. Power &
                     Associates Sales Satisfaction Survey

-Company names Leon Dorssers chief customer officer, engages customer
experience task force to accelerate momentum-

PR Newswire

FRANKLIN, Tenn., Nov. 28, 2012

FRANKLIN, Tenn., Nov. 28, 2012 /PRNewswire/ --Today, J.D. Power & Associates
announced in its annual Sales Satisfaction Index (SSI) report that Infiniti
achieved a No. 2 overall ranking in the luxury segment, which is up eight rank
positions from 2011—the largest increase in J.D. Power & Associates history.


The report shows that both Infiniti and Nissan continue to improve the
experience that customers have when purchasing a vehicle. Infiniti posted a
52-point year-over-year improvement and a 56-point improvement over the last
two years. Nissan saw a 10-point increase year-over-year and a 47-point
increase over the last two years.

"Nissan is committed to improving the customer experience at every touch point
and ongoing efforts will demonstrate how we are making sustainable
improvements," said Nissan Americas Vice Chairman Bill Krueger. Nissan
currently is in the midst of the launch of five new vehicles in 15 months.

To accelerate progress in this area  Nissan has appointed Leon Dorssers as its
first chief customer officer as part of the formation of a customer experience
task force chaired by Nissan Americas Vice Chairman Bill Krueger. The task
force prioritizes projects designed to enhance the customer's interaction with
the company across the entire ownership timeline.

As chief customer officer, Dorssers will maintain responsibilities as vice
president, customer quality and dealer network development (CQ and DND) for
Nissan Americas.The customer experience task force will work to improve the
ability of the company to work across functions such as Sales and Marketing,
Parts and Service and Finance to provide solutions that better meet customer
needs and that help Nissan to continuously improve in each of these areas.

"As research improves and helps us better understand how people make
decisions, we have much more opportunity to improve the customer experience
with Nissan and Infiniti across the entire consideration, purchase and
ownership timeline," said Dorssers. "It's easier to lose a customer than to
earn one, and customers tend to be less likely to forgive a negative
experience than they are to remain loyal to you for providing a good
experience. That means integrating the voice of the customer across all
potential touch points. Instilling a customer-centric culture is imperative to
optimizing customer experience for all Nissan and Infiniti products and

A customer-centric culture, combined with a keen focus on improving overall
sales and service satisfaction, earned both Nissan and Infiniti record gains
in an additional report — J.D. Power and Associates' 2012 Customer Service
Satisfaction (CSI) Study. Nissan achieved the best ranking in its history and
the greatest improvement among mass market brands, gaining 43 points from
2011. Nissan and Infiniti posted two segment leaders each.

About Nissan Americas

In the Americas, Nissan's operations include automotive styling, engineering,
consumer and corporate financing, sales and marketing, distribution and
manufacturing. Nissan is dedicated to improving the environment under the
Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR^®
Partner of the Year by the U.S Environmental Protection Agency. More
information on Nissan in North America, the Nissan LEAF and zero emissions can
be found at

About Nissan

Nissan Motor Co., Ltd., Japan's second largest automotive company by volume,
is headquartered in Yokohama, Japan and is an integral pillar of the
Renault-Nissan Alliance. Operating with more than 248,000 employees globally,
Nissan provided customers with more than 4.6 million vehicles in 2011. With a
strong commitment to developing exciting and innovative products for all,
Nissan delivers a comprehensive range of fuel-efficient and low-emissions
vehicles under the Nissan and Infiniti brands. A pioneer in zero emission
mobility, Nissan made history with the introduction of the Nissan LEAF, the
first affordable, mass-market, pure-electric vehicle and winner of numerous
international accolades including the prestigious 2011 European Car of the
Year award.

For more information on our products, services and commitment to Sustainable
Mobility, visit our website at

SOURCE Nissan Americas

Contact: Travis Parman, Nissan Americas, +1-615-725-5828,
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