Avnet Electronics Marketing Becomes Global Programming Partner for Atmel SHA204 CryptoAuthentication™ Chips

  Avnet Electronics Marketing Becomes Global Programming Partner for Atmel
  SHA204 CryptoAuthentication™ Chips

Business Wire

PHOENIX -- November 29, 2012

Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE: AVT),
today announced it has received formal certification from Atmel® Corporation
(NASDAQ: ATML) as a programming service provider for its SHA204
CryptoAuthentication™ high-security hardware authentication devices. Avnet met
Atmel’s requirements for static data programming service guidelines, which
include producing samples for verification and validating the security of its
systems for data protection throughout the programming process.

Click to Tweet: Avnet earns programming rights for Atmel SHA204 high-security
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“This certification ensures customers can easily pair any microcontroller on
the market today with Atmel’s SHA204 CryptoAuthentication chips, helping bring
secure, differentiated products to market faster,” said Rob Valiton, senior
vice president and general manager, automotive, aerospace and memory business
units, Atmel. “In this increasingly connected world, security is a must have,
and we are thrilled Avnet is one of our first distributors to receive this
certification for our secure SHA204 chips.”

“The complexity of writing, debugging and testing system crypto code has
definitely inhibited widespread adoption of hardware-based authentication
technologies in those applications where it is not absolutely required. But,
in today’s world, there really is no device that cannot benefit from having
more secure data storage, better firmware protection and improved defenses
against counterfeiting, cloning and IP theft,” said Alex Iuorio, senior vice
president, supplier development, Avnet Electronics Marketing Americas. “The
fact that the SHA204 can be paired with just about any microprocessor on the
market today is a tremendous asset to Avnet customers who require a solution
that can securely authenticate messages or connect embedded devices without
adding to the cost or complexity of the system. Being a part of the SHA204
support ecosystem will enable Avnet to help accelerate adoption of this
crucial technology.”

Atmel’s ultra-low power SHA204 is part of the company’s CryptoAuthentication™
family of high-security hardware authentication devices. It was the first
device in the CryptoAuthentication™ line to integrate the SHA-256 hash
algorithm with a 4.5-Kbit EEPROM that can be used for storage of keys,
miscellaneous read/write, read-only or secret data, consumption logging and
security configuration. Each SHA204 ships with a guaranteed unique 72-bit
serial number. With the SHA204, developers can implement secure authentication
and validation of physical or logical elements in virtually all
microprocessor-based systems using the straightforward, 256-bit
challenge/response protocol. The device’s small outline plastic packaging and
single-wire interface it particularly well suited for space-constrained
embedded and handheld electronic systems used in markets including medical,
metering and home and industrial automation.

Avnet can provide the SHA204 programming service at any of its 10 global
integration centers. To view the entire Atmel Corp. product line available
from Avnet, visit http://www.AvnetExpress.com.

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About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at

About Avnet, Inc.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion.
For more information, visit www.avnet.com.


Avnet Electronics Marketing
Heidi Elliott, Senior Director, Marketing Communications, 480-643-7584
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