(The following press release from Direct Line was received by e-mail. It 
was not confirmed by the sender.) 
Please find attached a non-statutory Press Release from Direct Line Group 
disclosing the third wave of actions aimed at achieving the Group's £100 
million of gross annual cost savings by the end of 2014 as previously announced 
on 3 August 2012. 
Direct Line Group announces further steps to deliver previously announced £100 
million gross annual cost savings target 
29 November 2012 
Today, Direct Line Group has announced the next phase of its programme to 
achieve £100 million gross annual cost savings target by the end of 2014.  The 
proposals mean that 236 roles are at risk across Commercial, Risk and 
Compliance and Chief Customer Office (CCO).  This phase builds on the cost 
reduction announcements made in September and October, which included senior 
leadership roles.   
As disclosed during the Group's nine months to September 30, 2012 results, 
strong progress has been made on its cost savings target, with 50% of 
initiatives in respect of the £100m now announced.  A further 20% will be 
achieved through a reduction in marketing spend and plans are being finalised 
for the remaining 30%. 
The areas affected by this latest announcement include: 
*    Commercial - restructure of the operating model of the regional 
underwriting business, which includes the creation of two new 'underwriting 
centres', which will help to increase and improve negotiation and trading 
skills, ensuring ongoing regional autonomy and broker support 
*    Risk and Compliance - a reorganisation of the department to streamline 
processes, improve analytical and compliance capability  
*    CCO - a reorganisation of Telephony Trading Operations and Business 
Services, which will create a new operating model, with centralised support and 
improved interaction across channels  
While there are 236 roles impacted across all three areas, the Group is also 
reconfiguring the organisation to strengthen capability through a simpler, more 
efficient business.  This will lead to the creation of a number of new roles. 
Full consultation has begun with affected employees and their representative 
bodies and where possible, the impact of redundancy will continue to be 
mitigated through redeployment within the organisation, as well as 
opportunities with other potential employers.  The Group will use its 
experience of successful redeployment to do its utmost to help affected staff 
to ensure they have the best advice and assistance in seeking new 
Paul Geddes, Chief Executive Office of Direct Line Group said:  
"These proposals are another important step on our journey to deliver on our 
cost saving target.  They are essential to ensure we are as efficient and 
competitive as possible.  As always, I have not made these proposed changes 
lightly and understand the impact they will have on our people, and we will do 
all we can to support those affected." 
- ENDS - 
For further information, please contact: 
Jennifer Thomas
Group Media Relations Manager
Tel: 0208 285 8865 
Direct Line Insurance Group plc. Registered in England & Wales No 02280426. 
Registered Office: Churchill Court, Westmoreland Road, Bromley, Kent, BR1 1DP
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