National CineMedia Adds Five New Network Affiliates
ShowPlace ICON, O’Neil Cinemas, Pittsburgh Theatres, Fairchild Cinemas and The
Cinema Grill Movie Theaters Will Present NCM’s FirstLook Cinema Advertising
CENTENNIAL, Colo. -- November 29, 2012
National CineMedia (NCM), a leading integrated media company reaching U.S.
consumers in movie theaters, online and through mobile technology, has added
five new affiliates to its national theater network.
Under the provisions of exclusive long-term agreements with ShowPlace ICON,
O’Neil Cinemas, Pittsburgh Theatres, Fairchild Cinemas and The Cinema Grill,
16 multiplex movie theaters with 169 screens and approximately five million
annual attendees will join the NCM Cinema Network and exclusively present
NCM’s FirstLook pre-feature program.
The new affiliate agreements add theaters to NCM’s network in Colorado
(including Denver), Idaho, Illinois (including Chicago), Maryland, Minnesota
(including Minneapolis), New Hampshire, Ohio, Pennsylvania and Washington.
“These five high-quality new affiliates strengthen our network coverage in key
locations across the country, providing us with improved competitive
positioning relative to other national video advertising networks,” said Kurt
Hall, NCM's chairman and chief executive officer. “These new long-term
relationships give us the number one theater in Chicago, while strengthening
our geographic coverage in several key states. The addition of regional
theater circuits like these is becoming increasingly important as we continue
to expand our client base into categories requiring more overall national
impression scale and more ubiquitous geographic coverage.”
NCM currently has exclusive, long-term cinema advertising agreements in place
with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc.
and Regal Entertainment Group, the three largest exhibitors in the country
totaling approximately 1,150 theaters and 15,250 screens. In addition, NCM has
network affiliate relationships with over 30 top regional theater circuits
representing approximately 400 theaters and 4,250 screens. With the addition
of these new network affiliates, NCM’s national cinema network totals
approximately 1,550 theaters and approximately 19,500 screens.
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
About ShowPlace ICON
Modern design and delectable dining converge with state-of-the-art cinematic
technology make ShowPlace ICON Theatres a feast of the senses. Founded in 1909
with a single storefront nickelodeon, Chicago-based Kerasotes ShowPlace
Theatres introduced a “new era of moviegoing” with its ShowPlace ICON Theatres
in Chicago and Minneapolis. Managed by third generation family, Tony and Dean
Kerasotes, the Company plans to debut ShowPlace ICON Theatres in additional
major U.S. markets. www.ShowPlaceICON.com
About O’Neil Cinemas
O’Neil Cinemas is committed to providing customers with the best entertainment
experience possible. We take pride in our well located parking lots, spacious
and clean interiors, tiered stadium seating, digital sound systems, extra wide
seats, cutting-edge gaming areas, high-quality refreshments and
state-of-the-art digital projection systems. www.oneilcinemas.com
About Pittsburgh Theatres
About Fairchild Cinemas
About The Cinema Grill
The Cinema Grill in Aurora, Colo., is a unique dining & entertainment
experience, combining current feature films, a wide beverage selection
including beer, wine and your favorite cocktails, along with a terrific menu.
NCM Media Networks
Lauren Leff, 303-957-1709
Amy Jane Finnerty, 212-931-8117
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