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Regal Entertainment Group Welcomes Great Escape Moviegoers with Free Popcorn



  Regal Entertainment Group Welcomes Great Escape Moviegoers with Free Popcorn

   Regal Crown Club offers tremendous value and there’s no membership fee!

Business Wire

KNOXVILLE, Tenn. -- November 29, 2012

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States, is
offering patrons of the newly acquired Great Escape Theatres all of the
benefits exclusively available to Regal moviegoers. Regal Entertainment
Group’s acquisition of Great Escape was announced earlier today. Members of
the Great Escape Loyalty Program, Critics Choice, can now upgrade to the Regal
Crown Club. Regal will offer a free small popcorn immediately to members of
the Critics Choice Card Program when they exchange their existing loyalty card
for a new Regal Crown Club card.

“Regal invites Great Escape moviegoers to take advantage of our
industry-leading movie theatre loyalty program. The Regal Crown Club is free
to join and it rewards frequent guests with discounts, sweepstakes and prizes
including free movies, drinks and popcorn,” stated Ken Thewes, Chief Marketing
Officer of Regal Entertainment Group.

Moviegoers can visit any Great Escape location through January 31, 2013 to
immediately be rewarded with a free small popcorn for switching to the Regal
Crown Club. Along with the free popcorn offer, new members will also receive
10 extra credits when they activate their card online.

Additional benefits of Regal Crown Club include concession specials on Mondays
and Tuesday. Members can purchase the featured candy for only $2 on Mondays
with paid admission. And when members purchase a ticket on Tuesdays, they
receive a coupon good for $2 popcorn.

Through the Regal Crown Club patrons accumulate credits at the box office and
concession stand to earn free popcorn, soft drinks and movies. Free membership
is available at all theatres or online at www.regmovies.com/Crown-Club.

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
6,607 screens in 521 locations in 37 states and the District of Columbia as of
October 25, 2012. The Company operates theatres in 43 of the top 50 U.S.
designated market areas. We believe that the size, reach and quality of the
Company's theatre circuit not only provide its patrons with a convenient and
enjoyable movie-going experience, but is also an exceptional platform to
realize economies of scale in theatre operations. Additional information is
available on the Company's Web site at www.REGmovies.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121129006430/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50493165&lang=en

Contact:

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539
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