RadiumOne Announces Integration With Facebook(R) Exchange
Social Advertising Platform Together With Facebook Creates Massive
Opportunity for Brand Advertisers to Connect With Consumers
SAN FRANCISCO, CA -- (Marketwire) -- 11/29/12 -- RadiumOne, a
leader in social advertising for the web, today announced its
integration with Facebook Exchange (FBX), Facebook's (NASDAQ: FB)
recently launched real-time-bidding (RTB) system. Seamlessly
integrated into the FBX platform, RadiumOne's social advertising
platform leverages real-time sharing data to identify intent, fuel
audience scale, and deliver highly targeted display, mobile and video
advertisements across the web.
As part of this FBX integration, RadiumOne combines its audience
amplification layer ShareGraph(TM) with real-time Facebook ad
inventory. RadiumOne customers will benefit from instantaneous
campaign performance data for dynamic campaign optimization,
resulting in a more holistic conversation with consumers on the web
and within Facebook.
"Integration with FBX represents an enormous opportunity for our
Fortune 500 customers to engage with their target audiences in a
contextually relevant manner inside a familiar environment where
purchase decisions are frequently made," said Gurbaksh Chahal, CEO of
RadiumOne. "FBX is one of the most meaningful innovations in the
advertising space, and we are honored to be collaborating with a
likeminded team that takes pride in advancing the state of our
RadiumOne's integration with FBX delivers greater reach, higher
audience relevance, and increased efficiency by combining social
intent from its ShareGraph audience technology with Facebook's
dynamic advertising marketplace. FBX enables RadiumOne to extend
beyond the 75% of connections the company currently reaches on the
web, and into Facebook where 20% of web page views are taking place
according to Hitwise by Experian.
RadiumOne's social advertising platform combines three traditionally
disparate pieces to deliver audience scale and target consumers
across the web: first-party and social sharing tools that create
social data, audience amplification of this data through its
patent-pending ShareGraph technology, and the delivery of display,
mobile and video ad campaigns across the web. RadiumOne integrates
these capabilities in a single platform, and the solution is uniquely
optimized for ad exchanges and real-time-bidding systems like FBX.
Facebook(R) is a registered trademark of Facebook, Inc.
RadiumOne is changing the face of online advertising through a unique
combination of programmatic buying, proprietary data, patent-pending
intelligence algorithms, and multi-channel capabilities. Each month,
we engage directly with 700 million unique consumers and generate
over 10 billion sharing events. Within milliseconds, we can filter
this data through our ShareGraph intelligence layer, build real-time
audiences for our brands, and target ads across the more than 25
billion real-time impressions we see each day. Spanning the Web and
Mobile, we offer advertisers the ability to reach the right consumer
at the right time, no matter where they might be. Founded by online
advertising pioneer Gurbaksh Chahal and based in San Francisco,
RadiumOne has offices across the US and Europe. To learn more about
RadiumOne, please visit http://radiumone.com.
Media Contact for USA:
Richard L. Tso
Barokas Public Relations for RadiumOne
Press spacebar to pause and continue. Press esc to stop.