DeNA and Square Enix Partner to Bring FINAL FANTASY AIRBORNE BRIGADE Mobile Game to Players in United States and Canada

  DeNA and Square Enix Partner to Bring FINAL FANTASY AIRBORNE BRIGADE Mobile
  Game to Players in United States and Canada

   Pre-registration for the Free Game Guarantees an Exclusive Complimentary
                 In-game Card Featuring the Character “Cloud”

Business Wire

SAN FRANCISCO -- November 29, 2012

Following the game’s success with more than three million registered users in
Japan, DeNA Co., Ltd. (TSE: 2432) and Square Enix Co., Ltd. announced today
that the two companies are bringing FINAL FANTASY® AIRBORNE BRIGADE™ to mobile
phone users in the US and Canada. This is the first FINAL FANTASY free-to-play
social game to be released in English.

FINAL FANTASY AIRBORNE BRIGADE is an easy-to-play social game where players
cooperate and adventure through a world inspired by the popular FINAL FANTASY
series. Each player rides an airship, and forms groups called airborne
brigades in order to fight powerful bosses. Each player gains experience, and
levels up by adventuring through quest regions. They will encounter foes and
obtain abilities and items straight from the FINAL FANTASY series.

“We're very proud to offer FINAL FANTASY fans based in the US and Canada our
own take on the themes and ideals of the series with the upcoming launch of
the mobile game FINAL FANTASY AIRBORNE BRIGADE,” said Kenji Kobayashi,
executive games director at DeNA. “In celebration of the franchise’s 25th
anniversary this year, we strived to create a unique gameplay experience where
players can elevate each other through fun, cooperative play.”

The game appeals to FINAL FANTASY fans as well as players new to the
franchise. FINAL FANTASY AIRBORNE BRIGADE will be available soon as a free
download on Android and iOS devices.

Players can pre-register for the game and be alerted via email as soon as the
game is available for free download. Pre-registered players can obtain a free
three-month exclusive in-game card featuring Cloud, one of the most popular
FINAL FANTASY characters of all time, which will help them during boss
battles.

To pre-register for FINAL FANTASY AIRBORNE BRIGADE, please visit:
ffairbornebrigade.com.

To download assets for FINAL FANTASY AIRBORNE BRIGADE, please visit:
https://www.yousendit.com/download/WUJaVWRrdkdVbSt5VmNUQw.

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social game platform,
social games, e-commerce and other Web services for mobile devices and PCs.
DeNA’s current flagship business is its mobile social games platform Mobage,
which offers first-, second- and third-party games on multiple localized user
networks across nations. The original Mobage network in Japan currently serves
over 45 million registered users with approximately 2,000 titles. Founded in
1999 as a small startup in Tokyo, DeNA currently has over 2,000 employees
worldwide working at offices and development studios in 16 cities across 11
countries and regions. The company generated annual sales of more than 1.8
billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on
the Tokyo Stock Exchange (2432). For more information, visit: dena.jp/intl.

About Mobage

The Mobage social games network and platform hosts over 70 first-party and
third-party games that are available on the Apple App Store™ and Google Play™.
Mobage features chart-topping apps including Rage of Bahamut, Blood Brothers
and Ninja Royale™, casual games such as Zombie Farm® and Tiny Tower, licensed
intellectual properties such as Marvel: War of Heroes, and core games such as
Quests & Sorcery™, Hellfire and Warriors of Odin. Mobage also hosts mobile
social games in other languages via separate regional networks. Mobage offers
developers access to a suite of features to enhance their development
environment, including a payment API, production and marketing support and
analytics tools. To learn more about Mobage, visit: http://mobage.com. For
developers interested in publishing opportunities on Mobage, please visit:
https://developer.mobage.com.

About Square Enix Co., Ltd.

Square Enix Co., Ltd. develops, publishes, distributes and licenses SQUARE
ENIX®, EIDOS® and TAITO® branded entertainment content around the world. The
Square Enix Group operates a global network of leading development studios and
boasts a valuable portfolio of intellectual property, including: FINAL
FANTASY®, which has sold over 100 million units worldwide, and DRAGON QUEST®
which has sold over 59 million units worldwide; TOMB RAIDER®, which has sold
over 35 million units worldwide; and the legendary SPACE INVADERS®. Square
Enix is a Japan-based, wholly-owned subsidiary of Square Enix Holdings Co.,
Ltd.

More information on Square Enix Co., Ltd. can be found at
http://www.jp.square-enix.com/.

About FINAL FANTASY

Since the release of FINAL FANTASY in 1987, this unique RPG series continues
to showcase the spectacular visuals, highly imaginative worlds and rich
stories leading the industry and earning the highest accolades from users
around the world. Titles of the series have so far achieved a cumulative
shipment of over 100 million units worldwide.

FINAL FANTASY AIRBORNE BRIGADE © 2012. SQUARE ENIX CO., LTD. All rights
reserved. FINAL FANTASY, AIRBORNE BRIGADE, DRAGON QUEST, EIDOS, SPACE
INVADERS, SQUARE ENIX, the SQUARE ENIX logo, SPACE INVADERS, TAITO and TOMB
RAIDER are registered trademarks or trademarks of the Square Enix Group.
Mobage, Blood Brothers and Ninja Royale are the registered trademarks or
trademarks of DeNA Co., Ltd. in the United States and/or other jurisdictions.
Quests & Sorcery and Hellfire are registered trademarks or trademarks of
ngmoco, LLC in the United States and/or other jurisdictions. Rage of Bahamut
is a registered trademark or trademark of Cygames, Inc. Apple and App Store
are trademarks of Apple Inc. IOS is a trademark or registered trademark of
Cisco in the U.S. and other countries and is used under license. Android and
Google Play are trademarks of Google Inc. All other marks and names are
trademarks of their respective companies.

Contact:

ngmoco
Lisa Rivelli
lrevelli@ngmoco.com
or
fortyseven communications
Chase Colasonno, 212-391-4707
chase@fortyseven.com