Appcelerator and RIM Join Forces to Reward Mobile Developers

Appcelerator and RIM Join Forces to Reward Mobile Developers 
Appcelerator's 390,000 Titanium Developers incented to build and port
for BlackBerry 10 with financial rewards, free services, and testing
hardware 
MOUNTAIN VIEW, CALIFORNIA and WATERLOO, ONTARIO -- (Marketwire) --
11/29/12 -- Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM), a global
leader in wireless innovation, and Appcelerator(R), a leading mobile
development platform provider, today announced that they are working
together to offer mobile developers a number of incentives, including
financial rewards, free services, and testing hardware, for creating
BlackBerry(R) 10 applications.  
The incentives are open to Appcelerator's ecosystem of over 390,000
developers, who have 50,000 applications deployed worldwide on over
90 million devices. Through the power of Titanium's cross platform
capabilities, developers and enterprises will be able to build and
port their applications to BlackBerry 10, and Appcelerator indicates
that developers should have the ability to reuse between 65-90% of
their code as they port from other leading platforms to BlackBerry
10.   
Titanium for BlackBerry 10 will be available on December 7, 2012 in a
prerelease version.  
Incentive programs for developers will include the following(i): 
- The first 1,000 developers will receive a BlackBerry(R) Dev Alpha
test device, once their application has been submitted for review on
the BlackBerry(R) World(TM) storefront  
- Up to 10,000 developers will receive one year of free Appcelerator
Cloud Services (ACS) and Analytics, once their app is approved and
available for sale on BlackBerry World  
- Applications that have been submitted can qualify for the
BlackBerry 10k Developer Commitment 
"Developers and enterprises continue to look for robust
cross-platform solutions and we are thrilled to work with
Appcelerator to have Titanium support for BlackBerry 10," said Alec
Saunders, Vice President, Developer Relations and Ecosystems, RIM.
"Appcelerator's community will not only have the ability to leverage
Appcelerator's native applications for faster porting, but will also
be part of the growing momentum for BlackBerry 10 and be able to take
advantage of the phenomenal programs we have for developers, such as
the 10k commitment."  
According to Appcelerator, customers who standardize on the Titanium
platform can get to market up to 70 percent faster and can quickly
optimize business results with analytics-driven insights into user
behavior and app performance. Appcelerator Analytics gives developers
insight on how apps are performing, what features are being used the
most, and where there are opportunities for improvement. Appcelerator
Cloud Services (ACS) offers a fast and easy way to build connected
apps with services including status updates, photo storage and social
integration.  
"As Appcelerator announced at the BlackBerry World 2012 conference in
May, we are committed to delivering outstanding support for
BlackBerry10 within Titanium," said Sandeep Johri, Chief Operating
Officer, Appcelerator. "In our quest to deliver native apps across
all the major platforms, we are excited to roll out compelling
incentives for Appcelerator's mobile developer community, including
the tools for building and bringing apps to BlackBerry 10."  
Appcelerator will demonstrate Titanium support for BlackBerry 10 at
BlackBerry Jam Asia in Bangkok, Thailand, November 29-30, and will
host an on-site developer workshop. RIM will offer training and
support through a webcast beginning the week of December 10, 2012. 
Useful Links  
DevZone - https://developer.blackberry.com/jamcommunity/  
DevBlog - http://developer.blackberry.com  
@BlakcBerry Dev - http://www.twitter.com/blackberrydev  
@Appcelerator - http://www.twitter.com/appcelerator  
Appcelerator Titanium - http://www.appcelerator.com  
Appcelerator announcement from BlackBerry World 2012 conference in
May - http://developer.appcelerator.com/blog/2012/05/native-blackberr
y-10-support-coming-to-titanium.html 
Appcelerator Cloud Services - http://www.appcelerator.com/cloud  
Analytics -
http://www.appcelerator.com/platform/appcelerator-analytics 
(i) Restrictions apply. See Terms and Conditions for complete
details.  
About Appcelerator  
Appcelerator is the leading mobile development platform of choice for
thousands of enterprises including eBay, Merck, Mitsubishi Electric,
NBC, PayPal and Ray-Ban, as they become mobile-first organizations.
With more than 50,000 mobile applications deployed on 90 million
devices, Appcelerator's award-winning open source development
platform (Titanium) and Appcelerator Cloud Services are used to
create native apps across multiple devices including iOS, Android,
Windows and BlackBerry, as well as hybrid and HTML5 mobile web.
Customers who standardize on Appcelerator's solutions get to market
70 percent faster and achieve a significant competitive advantage.
Appcelerator's worldwide ecosystem includes 390,000 mobile developers
and hundreds of ISVs and strategic partners including SAP and
Cognizant. For more information visit www.appcelerator.com. 
About Research In Motion 
Research In Motion (RIM), a global leader in wireless innovation,
revolutionized the mobile industry with the introduction of the
BlackBerry(R) solution in 1999. Today, BlackBerry products and
services are used by millions of customers around the world to stay
connected to the people and content that matter most throughout their
day. Founded in 1984 and based in Waterloo, Ontario, RIM operates
offices in North America, Europe, Asia Pacific and Latin America. RIM
is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto
Stock Exchange (TSX:RIM). For more information, visit www.rim.com or
www.blackberry.com. 
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend," "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by RIM in light of its experience and its perception of
historical trends, current conditions and expected future
developments, as well as other factors that RIM believes are
appropriate in the circumstances. Many factors could cause RIM's
actual results, performance or achievements to differ materially from
those expressed or implied by the forward-looking statements,
including those described in the "Risk Factors" section of RIM's
Annual Information Form, which is included in its Annual Report on
Form 40-F (copies of which filings may be obtained at www.sedar.com
or www.sec.gov). These factors should be considered carefully, and
readers should not place undue reliance on RIM's forward-looking
statements. RIM has no intention and undertakes no obligation to
update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise, except as required by
law. 
BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited and are
registered and/or used in the U.S. and countries around the world.
All other brands, names and marks are the property of their
respective owners. RIM is not responsible for any third party
products or services.
Contacts:
Media Contacts:
Jill Asher
Public Relations, Appcelerator
jasher@appcelerator.com 
Victoria Berry
Public Relations, RIM
519-597-3663
vberry@rim.com 
Investor Contact:
RIM Investor Relations
519-888-7465
investor_relations@rim.com
 
 
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