ALL-NEW 2014 MAZDA6 SEDAN, SKYACTIV-D CLEAN DIESEL ENGINE MAKE NORTH AMERICAN DEBUT IN LOS ANGELES

ALL-NEW 2014 MAZDA6 SEDAN, SKYACTIV-D CLEAN DIESEL ENGINE MAKE NORTH AMERICAN
                             DEBUT IN LOS ANGELES

- Redesigned Mid-Size Sedan is First Mazda to Offer Diesel Engine in North
America -

PR Newswire

LOS ANGELES, Nov. 29, 2012

LOS ANGELES, Nov. 29, 2012 /PRNewswire/ --The wait is over: Mazda's
SKYACTIV-D 2.2-liter clean diesel engine has arrived, hand-in-hand with the
all-new 2014 Mazda6, the latest – and sexiest – beauty to emerge from the
brand's KODO design-inspired lineup. Making its North American debut today at
the Los Angeles Auto Show, the highly-anticipated mid-size sedan will go on
sale in January 2013 and be equipped first with a SKYACTIV-G 2.5-liter
gasoline engine. The SKYACTIV-D-equipped version will follow suit during the
second half of the year, making Mazda the first Asian manufacturer to offer a
modern-technology clean-diesel engine in a non-commercial vehicle. The 2014
Mazda6 also will be the first production vehicle to feature Mazda's
capacitor-based brake energy regeneration system called i-ELOOP.

(Photo: http://photos.prnewswire.com/prnh/20121129/LA20896)

"We've dangled the carrot long enough and we couldn't be more excited to
officially introduce North America to our latest next-generation product, the
2014 Mazda6, as well as showcase even more engineering accomplishments under
our SKYACTIV®^^[1] TECHNOLOGY umbrella with the SKYACTIV-D clean diesel engine
and i-ELOOP," said Jim O'Sullivan, president and CEO, Mazda North American
Operations (MNAO). "As Mazda continues to grow and SKYACTIV TECHNOLOGY
continues to offer real-world efficiency and performance, our Los Angeles
announcements are only tips of the iceberg. The best is yet come."

Strongly influenced by the TAKERI Concept, the Mazda6 makes no excuses for its
style, safety and spunk – qualities usually absent in a mid-size sedan. The
KODO "Soul of Motion" design language commands and creates every facet of the
vehicle's handsome sheet metal, from its alluringly swept elongated hood and
cab-forward proportions to the chiseled steel shaping its frame, the Mazda6
suggests power and elegance before the gas pedal is even floored to go.

To be available with a choice of SKYACTIV transmissions in either the
SKYACTIV-Drive six-speed automatic or SKYACTIV-MT six-speed manual, official
EPA fuel economy numbers for the 2014 Mazda6 are not yet available but are
targeted to be class leading.

Nestled under its expansive hood lies a choice between the 13:1
high-compression ratio SKYACTIV-G 2.5-liter gasoline engine or the new
SKYACTIV-D 2.2-liter clean diesel engine, which offers an impressively low
compression ratio of 14:1. The SKYACTIV-G 2.5L is estimated to achieve a
lead-foot worthy 184 horsepower at 5,700 rpm and 185 lb-ft of torque at 3,250
rpm. Performance estimates for the SKYACTIV-D clean diesel engine are not yet
available.

Expected to offer a high amount of torque as well as cleaner combustion, the
SKYACTIV-D 2.2L is 10 percent lighter than the current MZR 2.2-liter diesel
engine sold in other global markets. Other improvements include internal
engine friction reduced by 20 percent and improved fuel economy. This is
achieved by using a new two-stage turbocharger, which delivers a smooth and
steady response across the engine range (up to 5,200 rpm). Also, with an
ultra-low compression ratio, the SKYACTIV-D diesel engine burns cleaner and
discharges fewer nitrogen oxides to produce virtually no soot, thus requiring
no additional NO[x] aftertreatments, which is typical of conventional diesel
engines.

Final specifications for all 2014 Mazda6 models will be available closer to
the on-sale date.

Standard features, optional packages and pricing also will be released at a
later date but consumers can anticipate Mazda's current slew of
performance-inspired, design-engineered amenities such as aggressively styled
large-size alloy wheels, expressive LED lights, supportively bolstered seats
and high quality interior materials as well as premium technology offerings in
a TomTom-based in-dash navigation system, Bose® premium audio, Bluetooth®
phone and audio connectivity, audio menu voice command capability, HD Radio™
Technology, Pandora® and Short Message Service (SMS) audio delivery and reply,
to name a few.

An all-new safety component called Smart City Brake Support (SCBS) will be
offered and is designed to assist a driver in avoiding front collisions when
traveling at speeds of less than 20 miles per hour. An imbedded laser sensor
detects an obtrusive object and will reduce the brake rotor travel to quicken
braking should the system calculate that there is a risk of a collision
occurring. If the driver fails to perform an avoidance maneuver, the SCBS
system will activate an automatic braking function.

Derived from "Intelligent Energy Loop," i-ELOOP, Mazda's in-house developed
brake energy regeneration system, also is all new and makes its first
production vehicle appearance in the 2014 Mazda6 after first being introduced
globally on the TAKERI Concept. As part of a growing number of fuel-saving
technologies, regenerative braking systems use an electric motor or alternator
to generate electricity as the vehicle decelerates, thereby recovering a
portion of the vehicle's kinetic energy to power electrical components, such
as air conditioning and audio features. Such systems used in hybrid vehicles
typically require a bulky electric motor and a heavy battery.

i-ELOOP is the world's first capacitor-based brake energy regeneration system
to provide power to all the electrical mechanisms in a vehicle. Other
capacitor-based systems have been used to provide electricity to a single
vehicle component or motor. Compared to systems utilized in hybrid vehicles,
i-ELOOP avoids the need for a dedicated electrical motor and battery, making
the system more efficient, compact and lighter than traditional systems.
Also, capacitors have the ability to charge and discharge rapidly and are
resistant to deterioration despite prolonged use. In real-world driving
conditions, which can feature frequent acceleration and braking,

i-ELOOP is expected to improve overall fuel economy but is dependent on road
conditions and driving habits.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and

[1] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Beverly Braga, Mazda North American Operations, +1-949-727-6751, or
Eric Booth, Mazda North American Operations, (949) 727-6144
 
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