Eleven Boys & Girls Clubs Receive Top Honor as "Maytag® Dependable Club" of the Year

 Eleven Boys & Girls Clubs Receive Top Honor as "Maytag® Dependable Club" of
                                   the Year

Award Recognizes Club's Exemplary Efforts and Dependability in Helping Youth
Achieve Great Futures

PR Newswire

BENTON HARBOR, Mich., Nov. 29, 2012

BENTON HARBOR, Mich., Nov. 29, 2012 /PRNewswire/ -- Maytag® brand and Boys &
Girls Clubs of America (BGCA) have awarded 11 Boys & Girls Clubs across
America with the "2012 Maytag® Dependable Club Award" in recognition for their
demonstrated commitment to dependability and dedication to keeping youth on
the path to achieve great futures. The Clubs were selected to receive the
distinction and a financial award to help deepen their impact in the

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Today, only seven percent of people believe that no one aside from themselves
is the most dependable.* With this in mind, Maytag brand has broadened their
efforts to breathe life back into dependability beyond the products they make.
Through the Maytag Dependable Club Awards, Boys & Girls Clubs across the
country have received more than $3 million in grants during the past three
years, allowing them to continue to be a dependable place for youth and their

"Boys & Girls Clubs have built upon their roots of dependability, striving
each day to assist youth to become productive, caring responsible citizens,"
said William Beck, senior brand director, Maytag. "The dynamic partnership
between Maytag and BGCA has created an opportunity to showcase Clubs that are
supporting this mission and we are honored to recognize them for their

The partnership between Maytag and BGCA seeks to recognize and promote
dependability – a quality that is at the core of what the Clubs do every day
and is central to the Maytag brand essence. Boys & Girls Clubs dependably
serve youth, enabling them to reach their full potential as high-performing
adults. With a heritage of dependability dating back more than 100 years,
Maytag® brand's mission is to build high-performing and dependable products.

The 2012 Maytag Dependable Clubs of the Year are:

  oBoys & Girls Clubs of Central Sonoma County, California
  oBoys & Girls Clubs of Greater St. Louis, Inc., Missouri
  oBoys & Girls Clubs of Greater Kansas City, Missouri
  oMadison Square Boys & Girls Club, New York
  oBoys & Girls Club of the Smoky Mountains, Tennessee
  oBoys & Girls Clubs of the Colorado River, Arizona
  oBoys & Girls Clubs of Weld County, Colorado
  oBoys & Girls Club of the Hi-Line, Montana
  oBoys & Girls Club of El Paso, Texas
  oBoys & Girls Club of the Wausau Area, Wisconsin
  oMinot Air Force Base Youth Activities Center, North Dakota

"We are grateful to Maytag for dependably supporting our Clubs' efforts to
serve young people and make a difference in their lives," said Jim Clark,
president and CEO of Boys & Girls Clubs of America. "The Maytag Dependable
Club Awards give Clubs the opportunity to continue their positive impact on
youth and build upon their reach in the community."

The Maytag® Dependable Club Award recognizes Clubs that excel in a variety of
areas including: a recruitment and retention strategy for registered members;
a dependable, engaged board; a dependable, diversified and sustainable
resource development plan, which includes strategies in stewarding donors and
cultivating relationships; a dependable staff that drives measurable results;
and dependable partnerships that address community needs.

*Survey conducted by Harris Interactive, on behalf of Maytag brand

About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with
dependability and durability. Through the commitment of Whirlpool Corporation,
Maytag brand's enduring tradition of quality production and performance
continues to thrive. Exceptionally durable, commercial-grade components are
found in many Maytag brand appliances – including Maytag^® Maxima® front-load
and Maytag^® Bravos^® top-load washers and dryers. Maytag brand is part of the
Whirlpool Corporation, the world's leading manufacturer and marketer of major
home appliances, with annual sales of approximately $19 billion in 2011,
68,000 employees, and 66 manufacturing and technology research centers around
the world. For more information on any Maytag brand appliance, visit

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has
enabledyoung peoplemost in needto achieve great futures as productive,
caring, responsible citizens. Today, some 4,000 Clubs serve nearly 4 million
young people through Club membership and community outreach. Clubs are located
incities, towns, public housingand on Native American landsthroughout the
country, and serve military families in BGCA-affiliated Youth Centers on U.S.
military installations worldwide.Theyprovide asafe place, caring adult
mentors, fun and friendship, and high-impact youth development programson a
daily basisduring critical non-school hours. Priority programs emphasize
academic success, good character and citizenship, and healthy lifestyles. In a
Harris Survey of alumni, 57 percent said the Club saved their lives. National
headquarters are located in Atlanta. Learn more at http://bgca.org/facebook
and http://bgca.org/twitter.

SOURCE Maytag Brand

Website: http://www.maytag.com
Contact: Monica Teague, Maytag, +1-269-923-7405, media@whirlpool.com; Alicia
Boltach, Peppercomm for Maytag Brand, +1-269-923-8072,
aboltach@peppercomm.com; Nicole Sutton, Boys & Girls Clubs of America,
+1-404-487-5962, nustton@bgca.org
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