Triton Digital Teams Up With Microsoft’s Xbox Music Service
New Music Streaming Service to Use Triton’s Measurement, Ad Sales Network and
Ad Insertion Technologies
LOS ANGELES -- November 29, 2012
Triton Digital (www.tritondigital.com), a market leader enabling media
companies to manage, measure and monetize their content digitally, today
announced that it will provide multiple services for Microsoft’s new free
streaming Xbox Music service. Xbox Music is an all-in-one music service that
allows users to discover, buy, and free stream music on popular devices. The
service is available on Xbox 360 consoles, Windows 8 and Windows RT tablets
and PC’s, as well as Windows Phone 8 devices.
Triton Digital will serve audio ads within the free streaming service of Xbox
Music on Windows 8 and Windows RT devices. It will also provide its
MRC-accredited Webcast Metrics measurement solution and Advertising Platform
including campaign management and ad insertion technology, specifically
designed to help streaming music services monetize their offerings by
delivering highly contextual and appropriate ads to their audience.
Triton’s advertising solutions provide music publishers like Microsoft with
greater insight about the users of their streaming service, and the platforms
they are using to consume their content. Each stream on Xbox Music will be
enabled for targeting by geographic, demographic and other criteria and will
be personalized to every listener. This leads to more relevant and targeted
ads, superior measurement and a better overall experience for listeners.
“Digital audio is bursting at the seams and some very big names are joining
the competition. We’re very proud to serve the audio advertising needs of
Microsoft’s new Xbox Music streaming service and have them further validate
Triton’s platform to measure, manage and monetize,” said Mike Agovino, Chief
Operating Officer at Triton Digital.
Combining the best aspects of free streaming radio, music subscription
services and music purchasing options, all in one convenient package, Xbox
Music aims to eliminate the need for “service hopping” in the digital music
space. For more information, visit www.xbox.com/music.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and
online radio with a rapidly expanding roster of media clients emerging from
the television and print space. Our infrastructure, applications, and
innovation are powering digital audience and revenue growth for clients around
the globe. Our platform makes digital content extensible, personal, social,
and profitable. Triton Digital is a portfolio company of funds managed by
Oaktree Capital Management, L.P., a leading global investment management firm.
Nicole Cornwell, 617-986-5014
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