Equifax Introduces CreditStyles® Pro for Financial Institutions, Automotive Lenders, Insurers, Retailers and Telecommunications

 Equifax Introduces CreditStyles® Pro for Financial Institutions, Automotive
        Lenders, Insurers, Retailers and Telecommunications Companies

New Product Gauging Household Financial Capacity to Improve Marketing and Risk

PR Newswire

ATLANTA, Nov. 29, 2012

ATLANTA, Nov. 29, 2012 /PRNewswire/ --Equifax announced today the
availability of CreditStyles® Pro, which enables marketers and risk executives
at financial institutions, automotive finance companies and dealers, insurers,
retailers and telecommunications companies to strategically differentiate
customers by presenting aggregated household credit measures — enabling
organizations to better understand their customers' likely credit capacity,
needs and usage.

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CreditStyles® Pro provides greater levels of insight on households' financial
capacity for advanced prospecting, segmentation and risk management. These
insights enable marketers to strategically differentiate customers and
prospects, appropriately target specific households, and inform both
traditional customer management and online marketing efforts.

By leveraging CreditStyles Pro, companies can:

  oBetter differentiate which prospects are the best fit for their products
    and services based on consumers' likely credit capacity
  oIdentify consumers who are likely to have high credit limits and are
    likely to maintain revolving balances
  oIdentify consumers that are likely in the market for a particular product
    and might need a loan to make the purchase
  oDistinguish target markets that are likely to have high new mortgage,
    auto, home equity, bank card and student loan activity

Additional benefits include:

  oAggregated FICO® Scores, which are exclusively available from Equifax that
    enable marketers to utilize an aggregated version of the industry accepted
    credit risk assessment measure for non-FCRA marketing purposes across the
    customer lifecycle
  oAnonymous household metrics that represent nearly 100 percent of all
    active credit consumers, while still protecting consumer privacy
  oVariables that can be used to enhance segmentation in connection with
    prescreen initiatives
  oMore than 400 aggregated credit variables, risk scores, and intent
    indicators that are updated quarterly

Offering an extensive array of aggregated credit metrics, CreditStyles Pro
enhances transparency in marketing and customer management by providing
companies with insights on customers' financial capacity, such as:

  oLikely credit limits and maintenance of revolving balances
  oPropensity to be in the market for new credit
  oLikely new credit activity and delinquency rates

"In today's market, companies are seeking economical options that can help
them drive their prospecting, cross-sell, and risk applications," said Ian
Wright, senior vice president of Business Strategy and Product Management
Operations for Equifax's IXI Services. "CreditStyles Pro is unique within the
industry as it provides comprehensive, up-to-date aggregated credit metrics at
the household-level that maximizes companies' return on their marketing

Neither these materials nor any product described herein were developed or
intended to be used for the extension of credit to any individual, nor may
they be used for purposes of determining an individual's creditworthiness or
for any other purpose contemplated under the Fair Credit Reporting Act, 15
U.S.C.Section 1681 et seq.

About Equifax Inc.

Equifax is a global leader in consumer and commercial information solutions,
providing businesses of all sizes and consumers with information they can
trust. We organize and assimilate data on more than 500 million consumers and
81 million businesses worldwide, and use advanced analytics and proprietary
technology to create and deliver customized insights that enrich both the
performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 18 countries
and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is
traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more
information, please visit www.equifax.com.

SOURCE Equifax Inc.

Website: http://www.equifax.com
Contact: Daryl S. Toor, +1-404-885-8858, Daryl.toor@equifax.com
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