App Annie Index™: Japan Overtakes U.S. for Google Play Revenue

        App Annie Index™: Japan Overtakes U.S. for Google Play Revenue

New monthly index provides insight into revenue and download trends across app
stores globally

iOS revenue four times greater than Google Play, but Google Play revenue
growing much faster

PR Newswire

SAN FRANCISCO and BEIJING, Nov. 29, 2012

SAN FRANCISCO and BEIJING, Nov. 29, 2012 /PRNewswire/ -- App Annie today
unveiled the App Annie Index™, a monthly report that charts and analyzes major
revenue and download trends within the iOS and Google Play stores worldwide.
Leveraging data from the company's premium service, App Annie Intelligence,
the Index will be freely available on the App Annie blog every month. "Our
mission as a company is to help drive better business decisions in the app
industry through analytics and market data," said Bertrand Schmitt, CEO, App
Annie. "With the launch of the App Annie Index, we want to inform a broader
audience and educate the public on key trends breaking every month."

"What has become clear from App Annie's first Index is that while iOS took
home most of the global revenue pie in October, the rising adoption of Google
Play in Asian markets, including South Korea and Japan, is already driving
major revenue growth opportunities on the platform," said Schmitt. "We can
also see from the data that app publishers have two options when it comes to
becoming a global app store success—distributing a large quantity of apps or
marketing one or two high quality apps. Both business models are working—from
large publishers including EA and Zynga, which have been able to scale, to
smaller publishers such as Supercell, which had runaway success last month
with Clash of Clans."

Japan Overtakes U.S. for Google Play Revenue, Catches Up on iOS

According to App Annie Intelligence estimates, Japan overtook the U.S. in
Google Play revenue in October, marking the first time the U.S. did not rank
number one for revenue on Google Play. Since January 2012, Japanese app
revenue on Google Play has multiplied by more than 10 times while U.S. revenue
has doubled.

"Japan has seen tremendous revenue growth in the last few months, thanks to
the average revenue per user being significantly higher than in other
countries, considering that download volume in Japan is a only a quarter that
of the U.S.," said Schmitt. "This represents a major tectonic shift in the
international app store economy, and one that I'm sure publishers will be
looking to take advantage of."

On iOS, revenue in Japan is still well behind the U.S.—14.4 percent compared
to 32.7 percent respectively. However, Japan is catching up month-by-month,
with the country taking an increasingly larger share of global revenue and the
U.S. taking an increasingly smaller share.

iOS Revenue Still Four Times Greater than Google Play, but Google Play Gaining

In October 2012, iOS global app store revenue was four times larger than that
on Google Play. However, Google Play revenue grew an astonishing 311 percent
for the year-to-date, compared to iOS revenue, which grew a modest 12.9
percent. It's a different story when looking at free downloads, where Google
Play slightly lagged behind iOS in download volume, but grew an impressive 48
percent for the year-to-date compared to just 3.3 percent growth for iOS.

"The gap between global revenue on iOS and Google Play is still there," said
Schmitt, "but the gap is shrinking every month, creating more opportunities
for publishers to generate significant revenue growth in several countries on
Google Play."

China Closes on U.S. in iOS Downloads

At the beginning of the year, the U.S. accounted for 33 percent of all global
iOS downloads. Nine months later, in October, the U.S. accounted for just 25.3
percent, with China not far behind at 15.3 percent. On Google Play, it's a
very different set of countries that are vying for worldwide downloads. Korea,
home country to the Samsung Galaxy, now stands as the nation driving the most
free downloads behind the U.S., eclipsing download volumes in Japan by nearly
two times. India is also starting to show its distribution muscle, coming in
at third place, ahead of Japan, and accounting for 6.2 percent of global free

"The flood of low-cost Android phones into the Indian market is starting to
turn the country into a download superpower," said Schmitt. "Monetizing those
downloads, however, is still a challenge that app publishers have yet to

Less Proves to be More for App Publishers such as Supercell

App Annie also found that several app publishers are making more money from
only one or two apps than large and established publishers are making from
more than 50 apps. For example, publishers including Supercell, NextFloor,
Kabam, WeMade Entertainment and Applibot are monetizing users from a small
handful of apps at an astounding rate.

"On iOS, Supercell is the most impressive, second only to EA in generating
revenue on the back of two apps," said Schmitt. "Applibot and Kabam also make
it into the top 10 with just a few apps each to their names. On Google Play,
it's the Korean game publishers WeMade Entertainment and NextFloor who make
more money than many of the large multinationals."

U.S., Japanese and Korean Game Publishers Dominate Top Revenue Charts

In line with the macro trends App Annie has seen at a country level,
publishers from the U.S., Japan and Korea are dominating publisher revenue
charts. On iOS, Japanese and U.S. publishers account for eight of the top 10,
while on Google Play, a staggering eight of the top 10 publishers by revenue
are from Japan or Korea.

For October, the top 10 iOS publishers by revenue were:

1.Electronic Arts (US)
2.Supercell (Finland)
3.Zynga (US)
4.Gameloft (France)
5.Apple (US)
6.Applibot Inc. (Japan)
8.GungHo Online (Japan)
9.Kabam (US)
10.GREE (Japan)

On Google Play, they were:

1.DeNA (Japan)
2.COLOPL (Japan)
3.GungHo Online (Japan)
4.WeMade Entertainment (South Korea)
5.Zynga (US)
6.GAMEVIL (South Korea)
7.GREE (Japan)
8.NAVER (Japan)
9.Gameloft (France)
10.NextFloor (South Korea)

App Annie Resources

  oTo access all the App Annie Index monthly reports, visit:
  oCheck out our Weekly Top Gainers chart at:
  oTo access the most complete app store rankings database, check out Store
    Stats, available for free at:
  oTo learn more about the most advanced market data available for app
    stores, check out App Annie Intelligence at:
  oAnd for the latest trends, insights and comment from App Annie's Market
    Insights team, visit the App Annie Blog at:

About App Annie

App Annie is the industry leader in app store analytics and market
intelligence for the global app economy. More than 80 percent of the Top 100
iOS publishers use its services, and more than 150,000 apps rely daily on App
Annie Analytics to track their downloads, revenues, rankings and reviews. The
company is tracking more downloads and revenues than any other app store
market data company – to date, over 11 billion downloads and more than US$1.5
billion in app store publisher revenues. App Annie is a privately held global
company with offices in Beijing, San Francisco, Hong Kong and Paris.

For more information, please visit, check out our
blog, and follow @AppAnnie on Twitter.

SOURCE App Annie

Contact: Mina Manchester, Bateman Group, +1-415-503-1818,
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