MasterCard Partners with Canadian Women's Foundation to

MasterCard Partners with Canadian Women's Foundation to Educate,
Empower Low-Income Canadian Women 
TORONTO, ONTARIO -- (Marketwire) -- 11/29/12 -- Today, MasterCard
Canada and the Canadian Women's Foundation announced a new
partnership aimed at delivering essential economic development
programs to women living in low-income conditions across Canada,
which represents 9.3 percent of the national population.(1) 
"Most Canadians are fortunate to be part of an advanced economic
system and labour force, but more than three million Canadians - many
who are women - continue to live in perpetuating conditions of
poverty across the country," said Betty DeVita, President and CEO of
MasterCard Canada. "Through our partnership, we want to empower and
enable these individuals to become financially independent and pursue
entrepreneurial interests so they can confidently be part of an
advancing social and economic ecosystem." 
While Canada ranks among the world's most developed countries, income
gaps and poverty continue to affect demographics across Canada,
placing the country 20th out of 31 Organisation for Economic
Cooperation and Development (OECD) countries.(2) 
The partnership with Canadian Women's Foundation is a three-year,
$300,000 commitment to help low-income Canadian women receive
employment skills training, self-employment programs and educational
resources to break out of the cycle of poverty and become financially
independent. In many instances, these resources may help women pursue
and qualify for other grants and assistance programs to further
pursue their entrepreneurial aspirations.  
"The face of poverty in Canada is a woman's face - particularly if
she is a single mother, an aboriginal woman or a new immigrant.
Economic development programs with a strong foundation in
entrepreneurism and small business development are crucial for many
women to confidently emerge from challenging circumstances and begin
their journey out of poverty," said Beverley Wybrow, President and
CEO of Canadian Women's Foundation. "We're thrilled to be part of
this generous and important partnership to help empower and change
the course of women's lives in Canada." 
The funding will also help the Canadian Women's Foundation share
economic development resources with community organizations across
the country working with low-income women. 
MasterCard philanthropic efforts in Canada and around the world are
focused on furthering financial inclusion through entrepreneurship.
MasterCard believes that by supporting entrepreneurship it can help
individuals achieve positive economic outcomes for themselves, their
families and their communities. 
About MasterCard  
MasterCard (NYSE:MA),, is a global payments and
technology company. It operates the world's fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries and
territories. MasterCard's products and solutions make everyday
commerce activities - such as shopping, traveling, running a business
and managing finances - easier, more secure and more efficient for
everyone. Follow us on Twitter @MasterCardNews, join the discussion
on the Cashless Conversations Blog and subscribe for the latest news. 
For more information, visit MasterCard Canada's Facebook page or
follow @MasterCardCA on Twitter. 
About Canadian Women's Foundation  
The Canadian Women's Foundation is Canada's public foundation who
empowers women and girls to move out of violence and poverty and into
confidence. Since 1991, they have raised money and invested in over
1,200 community programs across Canada, and are now one of the ten
largest women's foundations in the world. The foundation takes a
positive approach to address root causes of the most critical issues
facing women and girls and shares the best ways to create long-term
change and bring community organizations together for training and to
learn from one another. They carefully select and fund the programs
with the strongest outcomes and regularly evaluate their work, all
while having a special focus on building a community of women helping
other women. They invest in the power of women and the dreams of
girls, and help women create safer families, communities and a more
prosperous society for us all. For more information please visit  
(1) Statistics Canada. Persons in low income families, annual (CANSIM
Table 202-0802). Ottawa: Statistics Canada, 2012. 
(2) OECD. (2010). Quality of Life: Income Inequality and Poverty -
Poverty Rates and Poverty Gaps. OECD Factbook 2010: Economic,
Environmental and Social Statistics. Retrieved from SourceOECD
Media Contacts
MasterCard Canada
Serda Evren
Director of Communications
(416) 365-6671
Canadian Women's Foundation
Sarah Barker
Director, Digital & Public Relations
(416) 365-1444 x242
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