NRF: CYBER MONDAY SHOPPERS SPENT AN AVG OF $194.46 ONLINE

(The following is a reformatted version of a press release
issued by the National Retail Federation and received via
electronic mail. The release was confirmed by the sender.) 
Cyber Monday Shoppers Stock Up On Clothing, Electronics,
According to Shop.org 
-Shoppers Spend Nearly $200 Online on Cyber Monday-
Washington, November 29, 2012 - Recognized by millions of
Americans as the best day for online holiday promotions, Cyber
Monday this year was full of promise as 129 million holiday
shoppers planned to hit the web to take advantage of hot holiday
deals. According to a recent survey conducted by BIGinsight for
Shop.org, Cyber Monday shoppers spent an average $194.46 online,
more than the average person spent online over the Thanksgiving
weekend ($172.42). 
“There is no question that Cyber Monday has become holiday
shoppers’ favorite day to shop online,” said Shop.org Executive
Director Vicki Cantrell. “Despite a strong showing online over
the holiday weekend, shoppers held back some of their spending
for Cyber Monday deals they knew retailers would deliver. And it
was another one for the record books.” 
Resting their tired feet from a busy shopping weekend, an
estimated 129 million people planned to log on to retailers’
websites to seek out deals on gift items like apparel,
electronics and toys. According to the survey, more people
bought apparel than any other item on Cyber Monday; three in 10
(31.4%) online shoppers say they bought clothing and clothing
accessories. Slightly less than half (46.8%) of 18-34 year olds
bought clothing online on Cyber Monday, the most of any age
group. 
Other popular items purchased include books, CDs, DVDs, videos
or video games (27.8%), electronics (25.2%), toys (17.5%),
personal care or beauty items (12.3%), gift cards/gift
certificates (12.2%), home decor or home-related furnishings
(11.3%), jewelry or precious metal accessories (10.5%) and
sporting goods or leisure items (10.1%). 
“Online holiday shoppers have been out in full force for quite
some time, but the excitement surrounding Cyber Monday only grew
as we got closer to the big day,” said BIGinsight Consumer
Insights Director Pam Goodfellow. “Shoppers made sure map out
their shopping strategies as best they could so as to not miss a
beat and to help ensure they were getting the most bang for
their buck while shopping for gifts for others, and themselves.” 
About the Survey 
The survey, conducted Nov. 26-28, 2012 by BIGinsight for NRF,
polled 2,587 consumers and has a margin of error of +/- 2%. 
BIGinsight delivers executives timely, consumer-centric insights
from multiple sources. As a comprehensive resource of
information, BIGinsight represents the voice of the consumer and
provides knowledge to marketers regarding consumer views on the
economy, personal finance, retail, lifestyle, media and domestic
and world issues. www.BIGinsight.com 
Shop.org, a division of the National Retail Federation, is the
world’s leading membership community for digital retail. Founded
in 1996, Shop.org’s 600 members include the 10 largest retailers
in the U.S. and more than 60 percent of the Internet Retailer
Top 100 E-Retailers. It’s where the best retail minds come
together to gain the insight, knowledge and intelligence to make
smarter, more informed decisions in the evolving world of the
Internet and multichannel retailing. Shop.org programs and
activities include benchmarking research, events and networking
communities. 
Shari Brown or Kathy Grannis (855) NRF-PRESS
browns@nrf.com
www.nrf.com/holidays 
(bjh) NY 
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