Hertz Launches Industry First App to Streamline Customers' Online Experience

 Hertz Launches Industry First App to Streamline Customers' Online Experience

Hertz and Hertz On Demand Now Harnessing the Power of Responsive Design

PR Newswire

PARK RIDGE, N.J., Nov. 29, 2012

PARK RIDGE, N.J., Nov. 29, 2012 /PRNewswire/ --In a continued focus on
technology, the Hertz Corporation (NYSE: HTZ) announced today it has
re-launched the Company's car rental and car sharing websites, to enable all
Hertz.com and HertzOnDemand.com users to have a consistent brand and rich user
experience regardless of whether they access a site through their personal
computer, mobile phone or tablet. As customers increasingly visit Hertz
websites while traveling or on-the-go, the importance of a streamlined
experience that is responsive to the type of device being used has grown.
Hertz is excited to be the first in the rental car and travel industries to
implement responsive design technology.

(Logo: http://photos.prnewswire.com/prnh/20110810/NY50373LOGO )

"Hertz is far ahead of the competition in our quest to provide the most
streamlined experience for the variety of devices customers use to rent
vehicles," commented Hertz Chairman and Chief Executive Officer, Mark P.
Frissora. "We've proactively implemented responsive design technology to
create a user-friendly experience no matter how customers access Hertz,
whether on a PC, touch-screen mobile device, or tablet. In addition, the new
technology makes it easy for customers to interact with Hertz while
significantly improving our ability to replicate optimal processes, content
presentation and design for new booking platforms." 

Switching Hertz's online experience to responsive design technology enables
Hertz's in-house ecommerce team to build and make changes once for multiple
devices and platforms. Every device will have the same Hertz functionality
while the content will be presented in an environment best suited for the
end-users device. The responsive design technology enables Hertz to streamline
its mobile strategies and build a foundation to bridge the gap between the
desktop and mobile experience. Hertz is also breaking through when it comes to
innovation, implementing this overhaul in just three months — typically, this
type of project is projected to take at least six months.

"Implementing responsive design technology is a part of Hertz's commitment to
be the fastest, easiest and most valued car rental company in the world, and a
leader in innovation," commented Hertz Chief Innovation Officer, Joe Eckroth.
"We are committed to innovation that streamlines our customers' experience as
well as our business practices."

Hertz offers its customers the most technologically innovative products and
services available that results in the fastest, easiest and most valued rental
experience to keep customers "Traveling at the Speed of Hertz." This includes
Hertz 'Carfirmations', a mobile SMS text and email service that confirms a
Hertz Gold Plus Rewards member's reservation and advises them of their car and
location prior to arrival at the Hertz facility; 'Gold Choice', which gives
Gold members the power to keep the car they reserved or simply choose a
different car from the Gold Choice area; and Counter By-Pass and e-Return,
which allows customers to bypass counter lines and go directly to their cars
and then return their vehicles with the fastest car rental drop-off that
includes an email receipt within hours. These are all free services for Hertz
Gold Plus Rewards members, which is free to join. In addition, Hertz continues
to expand the presence of its ExpressRent Interactive Kiosks that let
customers rent a car, with or without a reservation, through a live,
face-to-face video kiosk. Finally, Hertz pioneered vehicle-specific
reservation capabilities via its Collection series and has the largest fleet
of make and model 'reservable' cars in the industry.

For more information, visit www.Hertz.com and/or follow Hertz at
www.Facebook.com/Hertz and www.Twitter.com/Hertz. Click here to visit the
Hertz YouTube page and view the Hertz ExpressRent Kiosk.

About The Hertz Corporation

Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental
Survey, earning top honors in 14 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus
Rewards, NeverLost®, and unique cars and SUVs offered through the Company's
Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from
the competition. Additionally, Hertz owns the vehicle leasing and fleet
management leader Donlen Corporation and operates the Hertz On Demand car
sharing business. The Company also owns a leading North American equipment
rental business, Hertz Equipment Rental Corporation, which includes Hertz
Entertainment Services.

SOURCE The Hertz Corporation

Website: http://www.hertz.com
Contact: Paula Rivera, +1-201-307-2824, privera@hertz.com
Press spacebar to pause and continue. Press esc to stop.