Starz Launches Transmedia Experience "Battle For Nuceria" in Advance of Final Season of "Spartacus: War of the Damned"

Starz Launches Transmedia Experience "Battle For Nuceria" in Advance of Final
                   Season of "Spartacus: War of the Damned"

Online Experience Immerses Fans in Social Experiences with Prizes and More
Than Three Hours of Exclusive "Spartacus" Video Content as Global Franchise
Launches Final Season

Exclusive Pre-Premiere Viewing Opportunity for the First Episode of
"Spartacus: War of the Damned"

PR Newswire

ENGLEWOOD, Colo., Nov. 29, 2012

ENGLEWOOD, Colo., Nov. 29, 2012 /PRNewswire/ --Starz Entertainment has
launched a comprehensive digital experience, "Battle For Nuceria"
(, for the upcoming final season of the international
hit "Spartacus: War of the Damned." Designed to be a season-long companion
piece to the series, fans will be taken to the front line of Spartacus' fight
against Rome and will be immersed in the opportunity to compete with other
fans to unlock unprecedented rewards, including more than three hours of
exclusive video content, a grand prize trip to Italy, and the first online
opportunity to unlock the premiere episode before it airs on Friday, January
25^th at 9pm ET/PT.

The video-rich transmedia touch points and gamification elements incorporated
into the "Battle For Nuceria" make it one of the most unique digital
experiences ever launched for a pay television series. Features include:

  oSixteen missions for fans to play against one another
  oAn all-expense paid trip to Rome among other prizes
  oPreview of the "Spartacus: War of the Damned" season premiere episode
    prior to the January 25^th premiere on STARZ for winners of "Battle for
  oThree hours of additional exclusive video footage
  oTractus browser app allows fans to "hijack the 'Net" by tagging and
    capturing global websites with rebel badges and symbols
  oPC/Mac +iOS customized mobile app experiences and rewards

"Battle For Nuceria" offers a unique, personalized way to engage with a
"Spartacus" fan's favorite characters storylines within their daily life from
now until the series finale nearly five months from now. A deep interactive
cast and crew photo roster allows fans to zoom in and learn about the
"Spartacus" talent they have grown to love over the past four years.

"Starz is taking our fans deeper into 'Spartacus' - a show that has a rabid
fan base that is eager to step inside the world of our characters - and
'Battle For Nuceria' rewards their loyalty with great prizes and a bounty full
of video," said Kelly Bumann, Senior Vice President of Digital Marketing for
Starz Entertainment. "Battle For Nuceria" rewards consumers in a way no other
experience has before. From the exclusive content we are reserving just for
the fans, to the exclusive prizes, this is the ultimate digital experience for
the fans that have been so loyal over the past four years."

"We have leveraged the immersive nature of the 'Spartacus' story, and taken
the experience beyond television screen with the'Battle for Nuceria," said
Erin Dwyer, Executive Director of Digital Marketing for Starz Entertainment.
"We want to reward our loyal fans and bring this epic story to life. The
digital experience empowers our ultimate fans in new ways and makes them a
part of our show's legacy in a powerful way that builds engagement and

Exclusive Pre-Premiere of First Episode of "Spartacus: War of the Damned" +
Prizes and Rewards with the "Battle for Nuceria"

In addition to exclusive content, "Battle For Nuceria" participants compete
for several prizes.

One lucky grand prize winner will receive a six-day, five-night trip for two
to Rome; a getaway estimated at approximately $10,175.00. Based on the
leaderboard, participants will also have the chance to win trips to the
Riviera Maya, Spartacus gear, prop replicas, iPad minis and more.

There are 16 total missions that earn points; six missions leading up to the
premiere that will allow fans to earn points and increase their chances to win

"Battle For Nuceria" participants will be able to watch the first episode
online as early January 23 depending on when the community reaches the points
needed to unlock this unique reward.

More on The "Battle For Nuceria" Transmedia Experience

The Encampment website (

  oThis is home base for our consumer rebel army.
  oReceive missions, download your rewards, and check your status in the
  oSee what other rebel army members are talking about; smack talk your
    Facebook friends that you're beating in the leaderboard.
  oThe encampment website has Facebook and Twitter connect integration for
    ease of sign on and social connectivity that uses Geo-caching for
    real-time activity reporting.

Hypogeum iOS mobile app
A key tool for our rebel army when on the go.

  oCheck into locations.
  oUnlock new missions on the go and keep track of your progress.
  oUse the visual recognition scanner to scan rebel marks and key art to
    unlock more points and rewards.
  oReceive messages directly from your rebel leaders who will give you clues
    and alert you when new missions and rewards are unlocked.
  oWhen users check in with the Hypogeum iOS mobile app, a PNG sequence of
    images is triggered to create an augmented reality-based experience onto
    your native camera, immediately throwing the user into the world of

Tractus browser app

  o"Battle for Nuceria" participants will use this to make their mark online
    across the Internet with the ability to 'conquer' sites for the Rebel Army
    and make their battle for freedom spread.
  oLeave your mark and message for other rebel army members to see.
  oEarn more points for being the first to take over a site.

Learn more about the STARZ Original series "Spartacus: War of the Damned," and
engage with your favorite characters in the "Battle For Nuceria" at and on Twitter (#BattleforNuceria

About "Spartacus: War of the Damned"
"Spartacus: War of the Damned" takes place following the defeat of Roman
commander Gaius Claudius Glaber. Spartacus and his men have amassed major
victories against the Romans after the Battle of Vesuvius. These victories
have not only forgedthe legend of Spartacus, but have greatly increased the
ranks of the rebellion slaves to more than 30,000. Rome is indeed beginning to
tremble at the threat Spartacus now represents.

The "Spartacus" franchise began its run Friday, January 22, 2010 with "Blood
and Sand." It was followed a year later with the prequel, "Gods of the Arena"
(January 21, 2011). "Vengeance" hit the air on January 27, 2012 and "War of
the Damned" is scheduled to air January 25, 2013. More than six million weekly
viewers watched last season, "Spartacus: Vengeance," which has amassed more
than 2.5 million Facebook fans. Globally, the series airs in 150 countries in
more than 15 languages.

"Spartacus: War of the Damned" sees the return on Liam McIntyre (Spartacus),
Manu Bennett (Crixus), Dustin Clare (Gannicus), Dan Feuerriegel (Agron),
Cynthia Addai-Robinson (Naevia) and Ellen Hollman (Saxa). This year, Todd
Lasance joins the cast as Gaius Julius Caesar, along with Simon Merrells, who
will be playing Marcus Crassus and Anna Hutchison as Laeta.

STARZ also shared a series recap and look at the upcoming season with a new
"Strategy of War" video.

Link to "Strategy of War" Video

About Starz Entertainment
Starz Entertainment, LLC, is a premium movie and original programming
entertainment service provider operating in the United States. The company
offers 17 premium channels including the flagship STARZ^® and ENCORE^® brands
with approximately 20.8 million and 34.3 million subscribers respectively.
Starz Entertainment airs in total more than 1,000 movies and original series
every month across its pay TV channels. Starz Entertainment is recognized as a
pay TV leader in providing HD, On Demand, HD On Demand and online advanced
services for its STARZ, ENCORE and MOVIEPLEX brands. Starz Entertainment
( is an operating unit of Starz, LLC, a wholly-owned subsidiary
of Liberty Media Corporation (NASDAQ: LMCA).

Erin Hoffman
Starz Entertainment
(720) 852-7323

SOURCE Starz Entertainment

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