Sony's First Collection Of 4K Ultra HD Content For The Home Now Available For Consumers

Sony's First Collection Of 4K Ultra HD Content For The Home Now Available For
                                  Consumers

Ultra High Definition Video Player - Bundled with Sony's XBR 4K LED TV- to be
Demonstrated at Star-Studded Event at the House of Rock

PR Newswire

LOS ANGELES, Nov. 29, 2012

LOS ANGELES, Nov. 29, 2012 /PRNewswire/ -- Sony Electronics is unveiling the
first step in delivering 4K Ultra HD video content in the home. The new 4K
Ultra HD Video Player is a hard-disc server that connects easily to Sony's
84-inch 4K LED TV (XBR-84X900) allowing consumers to view 4K resolution movies
and short form 4K videos. Available as a bonus loaned exclusively to U.S.
customers purchasing the Sony 4K LED TV, the video player comes loaded with
content, including both full length Hollywood features and a gallery of
videos, creating the first true home 4K experience.

As a standalone unit, the Sony XBR-84X900 TV already upscales all video
inputs, including the more than 7,000 Blu-ray Disc titles currently in
distribution, to a near-4K resolution through the use of Sony's proprietary 4K
X-Reality PRO three-chip picture engine. Now, with the new video player,
consumers can for the first time enjoy true 4K Ultra HD video in the home.

"Sony is a company of firsts, and this introduction of the first 4K technology
platform continues that pioneering, innovative spirit," said Phil Molyneux,
president and chief operating officer of Sony Electronics. "We were the first
to introduce 4K projectors to cinemas in 2005, the first to introduce a 4K
projector designed for the home in 2011, and the first to offer a 4K upscaling
Blu-ray Disc player earlier this year. Now, we're the first to begin closing
the content loop, offering native 4K content for the home and delivering the
most immersive, awe-inspiring entertainment experience yet."

Delivering Exclusive 4K Ultra HD Content for the Home

Sony, as a total entertainment company encompassing movies and TV production,
music, games and electronics, is uniquely positioned to be first to market in
delivering 4K Ultra HD solutions. The 4K Ultra HD Home Experience includes the
84" 4K LED TV, the Video Player, and an Xperia™ Tablet S that serves as a
remote control through an easy-to-use app. Pre-loaded onto the Video Player
will be the following first ever collection of 10 full-length feature films
presented in native 4K for the home:

  oThe Amazing Spiderman
  oTotal Recall (2012)
  oThe Karate Kid (2010)
  oSalt
  oBattle Los Angeles
  oThe Other Guys
  oBad Teacher
  oThat's My Boy
  oTaxi Driver
  oThe Bridge on the River Kwai

"Sony Pictures leads the industry in building a library of new releases and
restored classics mastered in 4K, so it is both exciting and appropriate that
we can provide the first 4K movies that consumers will be able to experience
in their homes," said Chris Cookson, president, Sony Pictures Technologies.

In addition to the full length features, the Video Player will come pre-loaded
with a gallery of 4K video shorts, including Red Bull Media House's exclusive
4K videos The Athlete Machine: Red Bull Kluge and four acoustic performances
of songs from Red Bull Records' Heaven's Basement's new record, "Filthy
Empire." Additionally, Sony's 4K Ultra HD delivery solution is designed to be
updated with additional 4K titles and video clips. More delivery solutions
will continue to evolve rapidly, with further product and content
announcements coming shortly.

"Sony is committed to delivering the finest 4K Ultra HD entertainment
experiences to customers," added Mike Lucas, senior vice president for Sony
Electronics' Home Division. "The launch of the 4K Ultra HD Home Experience is
another world first for Sony, and will wow consumers with 4K Ultra HD content.
It's a proof point of our leadership in all things 4K, and the first step in
creating a full, complete 4K Ultra HD solution for the home."

Red Bull Media House is a global media company that creates compelling sports,
culture and lifestyle programming and distributes it across multiple
platforms. From film to television, print to digital and games, Red Bull Media
House content is optimized for any device or platform. For more information,
go to www.redbullmediahouse.com.

For further details and ordering information, please visit
http://store.sony.com and www.sony.com/4KTV. For additional media information
including photo assets, please visit http://www.sony.com/news. 

SOURCE Sony Electronics

Website: http://www.sony.com/news
Contact: Rob Manfredo, Sony Electronics Inc., +1-201-930-6032,
rob.manfredo@am.sony.com, or Ray Hartjen, Sony Electronics Inc.,
+1-408-352-4818, ray.hartjen@am.sony.com
 
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