Acquity Group Audit Reveals Nordstrom, Home Depot Among Top 10 Brands
Excelling at Digital Channel Engagement
With Nordstrom leading the pack, the Top 10 retailers pave the way for
superior cross-channel customer engagement.
CHICAGO, Nov. 29, 2012
CHICAGO, Nov. 29,2012 /PRNewswire/ -- Acquity Group (NYSE MKT: AQ), a leading
global Brand eCommerce™ and digital marketing company, announced today the
results of its inaugural 2012 Brand eCommerce Audit™, which identified the top
10 retail bands excelling at customer engagement across digital channels,
including big browser, social, and mobile. The Audit evaluated Interbrand's
Best Retail Brands 2012.
At 80.8 percent of total possible points, Nordstrom came in as the top
retailer, and the only company with a score above 80 percent. With the ability
to scan items in-store, see local deals, and pick-up online purchases
in-store, this retail giant has made an exceptionally strong effort in the
mobile channel, scoring well in both service and accessibility. GameStop
rounded out the top 10 with its core strength clearly in its big browser
website, which leverages progressive features such as inventory look up,
in-store pick up and returns for online orders, and customer reviews.
The top 10 brands leading the pack of the 50 companies evaluated include, in
order of ranking: Nordstrom, Home Depot, RadioShack, Best Buy, Target,
Staples, Walgreens, Urban Outfitters, Walmart and GameStop.
"These ten companies put a clear and strategic focus on reaching their
customers through a variety of means, allowing for superior cross-channel
customer service," said Andy Peebler, Senior Vice President at Acquity Group.
"The number of touch-points is growing at a rapid pace, and these companies
have effectively identified and utilized the ever-increasing methods for
engaging customers to position themselves as leaders."
On average, companies scored high in brand consistency (89%), which evaluated
how traits such as vision and positioning, editorial style, and identity are
treated across channels. With an average 54 percent score across retailers,
accessibility score refers to how easily a customer can find a retailer and
make a purchase across channels, including mobile and SEO. Many retailers
scored high in big browser and mobile, but few offered emerging features, such
as the ability to pay by mobile device in-store.
"These retailers realize just how critical it is to interact with customers in
ways that enhance the overall brand experience across channels," added
Peebler. "Their ability to maintain a high level of customer service and
engagement is something that all companies must possess in today's
Companies were evaluated across six major channels using a quantitative
scoring structure that rewarded those who support innovative, emerging
features catering to consumers in service and accessibility. Further
assessment was based on a qualitative scale to assess brand consistency across
To download the full Brand eCommerce Audit™ report, visit
The Acquity Group Brand eCommerce Audit™ Methodology
As a leading provider of digital marketing, interactive design, and eCommerce
solutions, Acquity Group has worked with many well-known retailers to extend
and redefine their cross-channel capabilities for increased profits,
efficiency and customer engagement, the Company wanted to obtain a better
understanding of how well brands are engaging customers across channels.
The Audit considered all companies listed on Interbrand's Best Retail Brands
2012 and looked at quantitative metrics across a variety of channels, which
included in-store, big browser, mobile, social, search and email. Companies
were awarded points based on their level of interaction with consumers across
each of these channels and were further evaluated on a qualitative scale to
assess consistency across marketing channels.
About Acquity Group
Acquity Group is a leading global Brand eCommerce™ and digital marketing
company, creating award-winning digital experiences for global brands. Our
multi-disciplinary approach brings together strategy, design, and technology
to create brand-unique experiences that build unbreakable customer
relationships. Acquity Group works with leading brands like Adobe, AT&T,
General Motors, Motorola, and Saks Fifth Avenue through offices in North
America and Asia.
For further information, please contact:
Walker Sands Communications
(312) 267 2939
SOURCE Acquity Group LLC
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