CASBAA and Olswang Launches Digital, Legal and Anywhere TV in Si

CASBAA and Olswang Launches Digital, Legal and Anywhere TV in Singapore Today 
Singapore, Nov 29, 2012 - (ACN Newswire) - CASBAA and international media and
technology law firm Olswang today launched Singapore's first online
directory of digital content available from legitimate sources. The pilot
directory is available to all at and allows users to search
for content by genre, device or just search for content that is free. 
The directory is being launched in tandem with "Digital, Legal and
Anywhere  TV in Singapore Today", a new report showcasing the varied and
abundant audio-visual content available through non-traditional media
platforms and delivery mechanisms in Singapore. In the course of researching
the report, Olswang found that the offerings were far more prolific and
advanced than many were aware. A key problem however appeared to be
consumer-awareness of this, and the directory is therefore hoped to be a first
step towards addressing this problem. 
"We hope that Singaporean consumers will be pleasantly surprised at the
variety and richness of legitimate services that are now available" said
Elle Todd, Partner, Olswang. 
The report observes that multi-screen, multi-platform offerings of legitimate
programming are rapidly multiplying in the city-state. The vast majority are
coming from established content providers and pay-TV platforms such as StarHub
and SingTel's mio TV  sometimes separately and sometimes in partnership
while options not connected with existing players are still few. The other
good news for consumers is that 44% of the offerings covered in the report and
which appear in the directory are available free of charge. 
"Viewers are increasingly consuming TV content in new and non-traditional
ways prompted by increasing technology ownership and the proliferation of
internet connected devices," said John Medeiros, Chief Policy Officer,
CASBAA. "Singapore's combination of high broadband connectivity,
affluence and multi-lingual population creates a particularly ripe environment
for such new content choices." 
But the report notes that while Singapore offers great opportunities as a
market for such services, this growth and response to consumer demand comes
with its own set of challenges. 
The main challenge is the prevalence of Singaporean consumers using
illegitimate video services. Although Singapore has a small population, it has
the highest per capita incidence of peer-to-peer infringement of
English-language TV shows in the Asia-Pacific region. Such piracy makes it
difficult for new content players to enter the market, and for existing
players to justify investments in new platforms. 
Another issue is the regulatory 'tilted playing field' which favours
foreign and illegitimate offerings over domestic options. In particular,
domestic providers need to comply with various censorship rules which mean
that, even when consumers can obtain the same content at the same time from
Singapore-based providers, they are choosing to access uncut versions through
other sources. 
Digital, Legal and Anywhere  TV in Singapore Today can be downloaded at . 
Established in 1991, CASBAA is the Association for digital multichannel TV,
content, platforms, advertising and video delivery across Asia. Spanning 18
geographic markets, CASBAA and its Members reach more than 445 million
connections through a footprint ranging from China to Australasia, Japan to
Pakistan. The CASBAA mission is to promote the growth of multichannel TV and
video content through industry information, networking exchanges and events
while promoting global best practices. To view the full list of CASBAA
members, and more information, please visit . 
About Olswang 
Olswang is an international law firm specialising in Media, Technology and
Telecoms and the firm and partners are consistently ranked by various
independent industry guides as leaders in their field. Olswang's clients
include the leading players in the television, film, music, marketing
services, newspaper and publishing industries as well as in technology and
telecoms. The firm has an intimate knowledge of the sectors it works in and as
well as experience of dealing with all types of TMT transactions and disputes.
It has a strong reputation for its commercial approach and innovation. For
more information, please visit . 
Desmond Chung
PR & Communications Manager
Tel: +852 3929-1712
Adela Chen, Director
Marketing & Communications
Tel: +852 3929-1711
Copyright 2012 ACN Newswire. All rights reserved. 
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