AT&T To Launch Samsung Rugby III Dec. 14

                   AT&T To Launch Samsung Rugby III Dec. 14

Pre-sales for AT&T Business Solutions Customers Begin Nov. 30

PR Newswire

DALLAS, Nov. 29, 2012

DALLAS, Nov. 29, 2012 /PRNewswire/ -- Beginning Dec. 14, AT&T* customers
looking for a tough phone that stands up to the elements will have one more
choice with the Samsung Rugby® III for $99.99 with a two-year agreement. With
a two-year Enhanced PTT contract, organizations can pick up the device for
free. This rugged flip phone is the fifth generation device in the Rugby
series from Samsung and is compatible with AT&T's Enhanced Push to Talk (PTT)
service, which enables business users to communicate faster, to larger talk
groups, and across more types of handsets than ever before.

On Nov. 30, business customers with an AT&T account will be able to pre-order
the Rugby III through their AT&T account lead or through their Premier online

The Rugby III features a 2.4-inch QVGA display, a 3 megapixel camera and
includes a dedicated PTT button on the phone for easy access. It is built to
military specifications (810G specifications) and is waterproof, dust proof
and shock resistant.** It also offers one-touch access to GPS Navigation
through AT&T Navigator.*** In addition, the Rugby III supports a variety of
mobile resource management applications from AT&T. These apps can help
businesses and organizations increase visibility into their field operations,
monitor the location and activities of their employees and improve
responsiveness and productivity. From the campsite to the jobsite, the Rugby
III fulfills all the instant communication needs with the physical strength to
handle whatever life throws at it.

"Fifth in our line of rugged devices from Samsung, the Rugby III joins the
Samsung Galaxy Rugby Pro™ in AT&T's current portfolio," said Jeff Bradley,
senior vice president- Devices and Developer Services, AT&T. "Since it
launches with Enhanced PTT, the Rugby III helps make communicating even easier
than before so businesses can operate more efficiently and effectively."

Key features of AT&T Enhanced PTT include:

  oLarger contact lists and talk groups than competitive PTT solutions
  oAbility to combine PTT services and mobile applications, with help from
    AT&T's team of mobility consulting and integration experts
  oSupervisory override and talk group scanning, features that were
    previously available only for two-way radio users
  oSub-second call setup

Organizations interested in AT&T Enhanced PTT can choose from two different
rate plans:

  o$5 per month when added to existing AT&T voice and data plans, starting
    Dec. 6.
  o$30 per month for a PTT-only rate plan (no voice or non-PTT data

Both plans include unlimited PTT, and data used by the Enhanced PTT
application will not count against the customer's monthly data totals or incur
pay-per-use charges.

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Meets US Mil-STD 810G for Dust, Humidity, Rain, and Shock. Waterproof
against incidental exposure to water when all ports are tightly closed. NOT
designed or intended for in water use. Submersible up to 1 meter for up to 30
minutes. Waterproof based on IP67 rating.

*** Subscription required.

Samsung and Rugby are trademarks of Samsung Electronics Co., Ltd.

ePTT performance not guaranteed in 2G coverage.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and internationally. With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading provider of wireless,
Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries.
It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at This
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© 2012 AT&T Intellectual Property. All rights reserved. 4G not available
everywhere. AT&T, the AT&T logo and all other marks contained herein are
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other marks contained herein are the property of their respective owners.


Contact: Stacey Harth, AT&T Corporate Communications, (404) 986-1833,
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