Shopatron Reports Market-Beating 59% Growth in Sales on Black Friday Weekend

 Shopatron Reports Market-Beating 59% Growth in Sales on Black Friday Weekend

PR Newswire

SAN LUIS OBISPO, Calif., Nov. 28, 2012

SAN LUIS OBISPO, Calif., Nov. 28, 2012 /PRNewswire/ -- Shopatron reported an
astounding 59% increase in orders for its clients between Black Friday and
Cyber Monday compared to the same days last year. But those may not be the
most impressive numbers for the popular online shopping weekend. More
impressive was the growth of mobile sales on Shopatron's retail-integrated
order management platform, generating 161% more orders on Black Friday and
Cyber Monday than in 2011 and accounting for about 15% of total client sales.


The numbers show that Shopatron clients continued to outsell the
already-impressive industry average, which was quoted by comScore (through
Internet Retailer) at 21% for Black Friday weekend.

"It is good to see our clients are still outperforming the online retail
industry," noted Shopatron Founder and CEO Ed Stevens. "Our goal is to help
our clients sell more, and we work constantly to achieve this goal. New
programs like our integrated gift card offering and our online marketplace
integration with eBay are examples of the ways that we can achieve this goal
of market-beating sales for our brands. And, as the numbers show, our support
for mobile shopping does not hurt either."

As expected, mobile devices accounted for about 20% of combined visitor
traffic during the two shopping days. And at 15% of total sales, Shopatron
brands' mobile revenues were in line with the mobile sales averages for the
online retail industry as a whole. (According to IBM, mobile accounted for 16%
of total retail sales on Black Friday and 13% Cyber Monday.) But probably most
telling on the mobile front are the numbers for iPads. iPad traffic was
up314% for Black Friday and Cyber Monday, and orders were up an even higher
334% due to better conversion rates.

"Tablet computers are quickly becoming the device of choice for online
shopping," continued Stevens. "It is important for online sellers to
understand this and address this growing segment with a superior shopping
experience. At Shopatron, this is another key to our success."

In 2012, Shopatron was listed as one of the fastest growing eCommerce
companies in North America by both Inc. Magazine and on the Deloitte Fast 500
list. For more information about the company, visit or
call 866-625-5050.

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online,
while also increasing sales through retail stores. Shopatron's eCommerce and
order management solution provides an innovative and flexible approach to
online sales that matches the unique needs of branded manufacturers,
multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron
works with more than 1,000 branded manufacturers and 20,000 retail partners
across more than 40 industries. Clients include top brands such as Bosch,
Suzuki, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company
has offices in San Luis Obispo, California; and Swindon, United Kingdom.

SOURCE Shopatron

Contact: Roberta Dobolek, Shopatron, Inc., +1-805-269-5307,
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