Orbitz and Energizer Launch Integrated Media Campaign to Reinforce Brand Alignment Between Portable Power and the Joy of Travel

   Orbitz and Energizer Launch Integrated Media Campaign to Reinforce Brand
            Alignment Between Portable Power and the Joy of Travel

Innovative Marketing Partnership Highlights Energizer's Suite of Portable
Power Products Through Short Films, Dynamic Media Placements and Online Assets

PR Newswire

CHICAGO, Nov. 29, 2012

CHICAGO, Nov. 29, 2012 /PRNewswire/ --Leading online travel company  Orbitz
Worldwide (NYSE: OWW) and Energizer, a global leader in providing portable
power, today announced the launch of an integrated media campaign designed to
reinforce brand alignment between Energizer's suite of Portable Power products
and the act of booking travel at Orbitz.com. Research indicates that online
travelers own an average of 2.7 web-enabled devices, with nearly four out of
five using a mobile phone to view maps or get directions on trips and 69
percent logging on to a preferred social network at least daily^1. Energizer's
Portable Power products provide instant, endless power to crucial electronic
devices such as smartphones and tablets, empowering Orbitz leisure and
business travelers to stay connected while exploring a world without
boundaries.

(Logo: http://photos.prnewswire.com/prnh/20070813/AQM125LOGO)

The innovative marketing partnership runs through December 31 at
Orbitz.com/Energizer and spans a variety of platforms, including "Orbitz
Originals: The Cayman Islands," a series of ten short films hosted by travel
expert Richard Bangs available exclusively on Orbitz.com alongside a rich
library of adventure travel content; fixed and dynamic media placements
targeted to business, luxury, family and leisure travel audiences; and an
Energizer-sponsored travel promotion offering up to 40 percent off Cayman
Islands hotels booked through Orbitz.

"Orbitz provides outstanding reach to a broad range of companies looking to
match their products with consumers passionate about travel," said Josh
Winkler, vice president of partner marketing at Orbitz Worldwide. "Portable
Power products are tailor made for on-the-go travelers who want to stay
connected through limitless use of their devices, so this partnership with
Energizer is a perfect example of the synergies we offer companies with
travel-related products. We are excited to kick off this integrated media
campaign and look forward to connecting travelers with the tools that will
keep them connected throughout every journey."

Portable Power chargers are featured throughout all ten episodes of "Orbitz
Originals: The Cayman Islands," an Orbitz.com exclusive series hosted by
travel expert Richard Bangs and produced in cooperation with the Cayman
Islands Department of Tourism. Each episode weaves compelling imagery of
beautiful island destinations with subtle examples of ways in which Energizer
products enhance the travel experience – by keeping travelers connected to
friends, family, even the office – at all times.

In addition to "Orbitz Originals: The Cayman Islands," the integrated media
campaign includes an Energizer-sponsored travel sale at Orbitz.com/Energizer,
with discounts up to 40 percent off Cayman Islands hotels for travelers eager
to replicate the experiences seen throughout the Orbitz Originals series, as
well as dynamic media placements including Orbitz.com homepage takeovers,
targeted email messages to Orbitz Insiders and strategic use of all Orbitz
social media channels.

^1 Source: PhoCusWright's Traveler Technology Survey 2011

About Orbitz Worldwide

Orbitz Worldwide is a leading global online travel company that uses
innovative technology to enable leisure and business travelers to research,
plan and book a broad range of travel products. Orbitz Worldwide owns a
portfolio of consumer brands that includes Orbitz (www.orbitz.com),
CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub
(www.hotelclub.com), RatesToGo (www.ratestogo.com) and the Away Network
(www.away.com). Also within the Orbitz Worldwide family, Orbitz Worldwide
Distribution (corp.orbitz.com/partnerships/distribution) delivers private
label travel solutions to a broad range of partners including many of the
world's largest airlines, and Orbitz for Business (www.orbitzforbusiness.com)
delivers managed corporate travel solutions for corporations. For more
information on partnership opportunities with Orbitz Worldwide, visit
corp.orbitz.com.

Orbitz Worldwide uses its Investor Relations website to make information
available to its investors and the public at investors.orbitz.com. The public
can sign up to receive email alerts whenever the company posts new information
to the website.

About Orbitz.com

Orbitz.com is a leading online travel company that enables travelers to search
for and book an array of travel products and services, including flights,
hotels, car rentals, cruises, and vacation packages. Since launching its
website in June 2001, Orbitz.com has become one of the largest online travel
sites in the world and has led the industry with innovations including the
Orbitz Matrix Display and Orbitz Price Assurance. The Matrix Display
revolutionized the way the travel industry displayed fares and makes it quick
and easy for consumers to compare flights, rental cars and vacation packages.
Orbitz.com also offers "Insider Steals," a weekly, members-only flash sale
that provides exclusive deals of 50% or more off of handpicked hotels in top
destinations around the world as well as "Mobile Steals," exclusive hotel
deals of up to 50% off in the most popular destinations around the world,
available to mobile consumers via m.orbitz.com and the full suite of Orbitz
mobile apps. On Orbitz.com consumers can search a broad range of suppliers
worldwide. Orbitz.com is owned by Orbitz Worldwide. Stay connected to
Orbitz.com with sale alerts, exclusive promotions and engaging conversations
by following Orbitz on Facebook, Twitter and the Orbitz Travel Blog.

SOURCE Orbitz Worldwide

Contact: Tim Enstice, Orbitz Worldwide, +1 3128944721, tim.enstice@orbitz.com
 
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