CAMERA CALL: FRIDAY, NOVEMBER 30 - Official lighting of President's Choice®
Giant Holiday Gingerbread House at the Loblaws® store at Maple Leaf Gardens*
Store to mark its first anniversary with Food's Greatest Celebration™ Party
TORONTO, Nov. 29, 2012 /CNW/ - Food's Greatest Celebration™ - Kick off the
holidays by capturing a magical moment. An amazing President's Choice(®)
Giant Holiday Gingerbread House will come to life in the Canteen at the
Loblaws(®) store at Maple Leaf Gardens* on Friday, November 30, at 7:45 a.m.
as part of the store's first anniversary celebrations.
The lighting ceremony to officially open the President's Choice(®) Giant
Holiday Gingerbread House
-- Soaring to almost the height of the store's well-known cheese
wall and covering the Canteen!
-- Made of real gingerbread!
-- Covered in twinkling lights, decorated with 1,000 tiles of
gingerbread and more than 700 pounds of colourful candy,
including 5,000 mini candy canes.
-- Complete with Christmas trees and festive trimming, surrounded
by mounds of white snow, and warmed up by the glow of a cozy
fireplace and of course Santa and his elves.
-- 30 children from the Boys and Girls Club of Toronto who will be
decorating gingerbread cookies
-- Toy Ballerina and Toy Solider dancers, Santa Claus and elves!
-- Marcello Piane, store director, Loblaws® store at Maple Leaf
-- Gail Nyberg, executive director the Daily Bread Food Bank
-- The first 400 guests through the doors at 7 a.m. on November 30
will receive a slice of cake with an instant win prize that
could be a yummy treat from the store or even one prize for
$5,000 worth of Loblaws gift cards.
-- The official lighting takes place at 7:45 a.m.
-- Cameras are invited to arrive for 7:30 a.m.
-- Additional activities run from November 30 from 7 a.m. to 7
p.m. and December 1 and 2 from 10 a.m. to 7 p.m.
Loblaws(®) store at Maple Leaf Gardens*
60 Carlton St. (Carlton and Church), Toronto - Parking access from Carlton
Additional anniversary celebration activities (November 30 to December 2):
-- Families can have their photo taken with Santa Claus in the
President's Choice(®) Giant Holiday Gingerbread House for $5.
Santa's elves will be on hand to take pictures and to help
guests to decorate their very own gingerbread men cookies for
$2 each. All proceeds will support the President's Choice(®)
-- Mark Russell, executive chef at the Loblaws® store at Maple
Leaf Gardens*, and his team of chefs will prepare
mouth-watering holiday treats and give interactive cooking
-- Guests anxious to try their hand at fun foodie activities like
cupcake decorating or four course meal plating will have the
chance to win prizes and interact with Loblaws specialists
while participating in fun food challenges, like
cheese-grating, pizza-making and more. Prizes include festive
treats from the store and Loblaws and Joe Fresh gift cards.
-- The store is bringing back some of its best musical acts of the
year to entertain guests all weekend: Marty Oakes Trio on
Friday, November 30 (11 a.m. to 3 p.m.); Ryan Oliver Jazz Duo,
Saturday, December 1 (11 a.m. to 3 p.m.); and the Mary Mac Duo
on Sunday, December 2 (11 a.m. to 3 p.m.).
- Cameras are welcome all day. Please RSVP to rock-it promotions to
schedule a time.-
Loblaws 60 Carlton
*Reg'd TM. Lic'd use.
For interview requests, please contact: Lisa Power, rock-it promotions, inc.,
firstname.lastname@example.org or 416.629.7638 Ashley Ballantyne, rock-it
promotions, inc., email@example.com or 416.656.0707 ext. 111 Loblaw
Companies Limited Public Relations, firstname.lastname@example.org or 905.459.2500
SOURCE: Loblaw Companies Limited
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-0- Nov/29/2012 14:00 GMT
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