CAMERA CALL: FRIDAY, NOVEMBER 30 - Official lighting of President's Choice® Giant Holiday Gingerbread House at the Loblaws®

CAMERA CALL: FRIDAY, NOVEMBER 30 - Official lighting of President's Choice® 
Giant Holiday Gingerbread House at the Loblaws® store at Maple Leaf Gardens* 
Store to mark its first anniversary with Food's Greatest Celebration™ Party 
TORONTO, Nov. 29, 2012 /CNW/ - Food's Greatest Celebration™ - Kick off the 
holidays by capturing a magical moment. An amazing President's Choice(®) 
Giant Holiday Gingerbread House will come to life in the Canteen at the 
Loblaws(®) store at Maple Leaf Gardens* on Friday, November 30, at 7:45 a.m. 
as part of the store's first anniversary celebrations. 
What: 
The lighting ceremony to officially open the President's Choice(®) Giant 
Holiday Gingerbread House 


    --  Soaring to almost the height of the store's well-known cheese
        wall and covering the Canteen!
    --  Made of real gingerbread!
    --  Covered in twinkling lights, decorated with 1,000 tiles of
        gingerbread and more than 700 pounds of colourful candy,
        including 5,000 mini candy canes.
    --  Complete with Christmas trees and festive trimming, surrounded
        by mounds of white snow, and warmed up by the glow of a cozy
        fireplace and of course Santa and his elves.

Who:
    --  30 children from the Boys and Girls Club of Toronto who will be
        decorating gingerbread cookies
    --  Toy Ballerina and Toy Solider dancers, Santa Claus and elves!
    --  Marcello Piane, store director, Loblaws® store at Maple Leaf
        Gardens*
    --  Gail Nyberg, executive director the Daily Bread Food Bank
    --  The first 400 guests through the doors at 7 a.m. on November 30
        will receive a slice of cake with an instant win prize that
        could be a yummy treat from the store or even one prize for
        $5,000 worth of Loblaws gift cards.

When:
    --  The official lighting takes place at 7:45 a.m.
    --  Cameras are invited to arrive for 7:30 a.m.
    --  Additional activities run from November 30 from 7 a.m. to 7
        p.m. and December 1 and 2 from 10 a.m. to 7 p.m.

Where: 
Loblaws(®) store at Maple Leaf Gardens*
60 Carlton St. (Carlton and Church), Toronto - Parking access from Carlton

Additional anniversary celebration activities (November 30 to December 2):
    --  Families can have their photo taken with Santa Claus in the
        President's Choice(®) Giant Holiday Gingerbread House for $5.
        Santa's elves will be on hand to take pictures and to help
        guests to decorate their very own gingerbread men cookies for
        $2 each. All proceeds will support the President's Choice(®)
        Children's Charity.
    --  Mark Russell, executive chef at the Loblaws® store at Maple
        Leaf Gardens*, and his team of chefs will prepare
        mouth-watering holiday treats and give interactive cooking
        demonstrations.
    --  Guests anxious to try their hand at fun foodie activities like
        cupcake decorating or four course meal plating will have the
        chance to win prizes and interact with Loblaws specialists
        while participating in fun food challenges, like
        cheese-grating, pizza-making and more. Prizes include festive
        treats from the store and Loblaws and Joe Fresh gift cards.
    --  The store is bringing back some of its best musical acts of the
        year to entertain guests all weekend: Marty Oakes Trio on
        Friday, November 30 (11 a.m. to 3 p.m.); Ryan Oliver Jazz Duo,
        Saturday, December 1 (11 a.m. to 3 p.m.); and the Mary Mac Duo


    on Sunday, December 2 (11 a.m. to 3 p.m.).
  - Cameras are welcome all day. Please RSVP to rock-it promotions to
  schedule a time.- 
Website:   http://www.loblaws.ca/60carlton
Twitter:   @loblawscarlton,
Facebook:  #loblawscarlton1yr 
       Loblaws 60 Carlton  
*Reg'd TM. Lic'd use. 
For interview requests, please contact: Lisa Power, rock-it promotions, inc., 
atlisa@rockitpromo.com or 416.629.7638 Ashley Ballantyne, rock-it 
promotions, inc., atashleyb@rockitpromo.com or 416.656.0707 ext. 111 Loblaw 
Companies Limited Public Relations, atpr@loblaw.ca or 905.459.2500 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2012/29/c4606.html 
CO: Loblaw Companies Limited
ST: Ontario
NI: RET FDR MED  
-0- Nov/29/2012 14:00 GMT
 
 
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