Hyundai And Kia Initiate Voluntary Program To Adjust Fuel Economy Ratings On Select Vehicles

 Hyundai And Kia Initiate Voluntary Program To Adjust Fuel Economy Ratings On
                               Select Vehicles

Automakers' Average Fuel Economy Rating Reduced 3 Percent; Affected Vehicle
Owners to be Compensated

PR Newswire

ORANGE COUNTY, Calif., Nov. 2, 2012

ORANGE COUNTY, Calif., Nov. 2, 2012 /PRNewswire/ -- Hyundai Motor America and
Kia Motors America today announced that, following discussions with the U.S.
Environmental Protection Agency (EPA), they are voluntarily adjusting the fuel
economy ratings for approximately 900,000, or 35 percent of, 2011-13 model
year vehicles sold through October 31, 2012.

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

Procedural errors at the automakers' joint testing operations in Korea led to
incorrect fuel economy ratings for select vehicle lines. As part of
Hyundai/Kia's corrective actions, the fuel economy ratings for vehicles
currently in showrooms are being voluntarily relabeled. With these changes,
the 2012 Hyundai/Kia fleet fuel economy level is reduced by an average of 3
percent – from 27 to 26 MPG.

"I sincerely apologize to all affected Hyundai and Kia customers, and I regret
these errors occurred," said Dr. W. C. Yang, chief technology officer of
Hyundai/Kia research and development. "Following up on the EPA's audit
results, we have taken immediate action to make the necessary rating changes
and process corrections."

Both companies are putting in place a comprehensive reimbursement program for
affected current and former vehicle owners to cover the additional fuel costs
associated with the fuel economy rating change. Customers will receive a
personalized debit card that will reimburse them for their difference in the
EPA combined fuel economy rating, based on the fuel price in their area and
their own actual miles driven. In addition, as an acknowledgment of the
inconvenience this may cause, we will add an extra 15 percent to the
reimbursement amount. Current owners will be able to refresh their debit card
for as long as they own the vehicle. Prior owners of affected vehicles who
have already sold their cars will also be reimbursed using the same formula.
For more information about reimbursement and a complete list of eligible
vehicles, customers can visit www.HyundaiMPGinfo.com and www.KiaMPGinfo.com.

The fuel economy rating discrepancies resulted from procedural errors during a
process called "coastdown" testing at the companies' joint testing operations
in Korea. Coastdown testing simulates aerodynamic drag, tire rolling
resistance and drivetrain frictional losses and provides the technical data
used to program the test dynamometers that generate EPA fuel economy ratings.
Affected vehicles and their before-and-after EPA estimates are shown in the
attachment.

Hyundai and Kia will continue to advance improvements in fuel efficiency
through technology and innovation, and continue to fully support the recent
rulemaking issued by EPA and the National Highway Traffic Safety
Administration.

"Given the importance of fuel efficiency to all of us, we're extremely sorry
about these errors," said John Krafcik, president and CEO of Hyundai Motor
America. "When we say to Hyundai owners, 'We've got your back,' that's an
assurance we don't take lightly. We're going to make this right for everyone,
and we'll be more driven than ever to ensure our vehicles deliver outstanding
fuel economy."

"As a customer-focused organization, we are fully committed to providing
consumers with complete and accurate information, and deeply regret the errors
were made," said Byung Mo Ahn, group president and CEO, Kia Motors America and
Kia Motors Manufacturing Georgia. "Our reimbursement program is intended to
ensure that all affected Kia customers quickly receive fair compensation."

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's
10-year/100,000-mile powertrain warranty, and five years of complimentary
Roadside Assistance. Information about Hyundai Motor America and its full
vehicle line-up is available at its website – www.hyundai.com. For media
information, including photography, visit www.hyundainews.com.

KIA MOTORS AMERICA

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies^1 in the U.S. Kia is poised to continue its momentum and
will continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – www.kia.com. For media information, including photography,
visit www.kiamedia.com.

^1 Based on 5-year cumulative growth between 12-month retail sales for periods
ending September 2007 and September 2012 of all U.S. automotive brands.
2 MSRP includes $775 destination and handling fee, but not title, taxes,
license, options and dealer charges. Actual prices set by dealer and may vary.
3 EPA fuel economy estimates 22 mpg/city and 34 mpg/hwy for 2013 Optima SX.
Actual mileage will vary.

HYUNDAI FUEL ECONOMY ESTIMATES

                       Current Fuel Economy Label  Modified Fuel Economy Label
                       (MPG)                       (MPG)
                       City    Hwy    Combined     City     Hwy    Combined
2011 Models
Elantra
A-6, 1.8L, 4cyl        29      40     33           28       38     32
M-6, 1.8L, 4cyl        29      40     33           28       38     32
Sonata HEV
                       35      40     37           34       39     36
2012 Models
Accent
A-6, 1.6L, 4cyl        30      40     33           28       37     31
M-6, 1.6L, 4cyl        30      40     34           28       37     32
Azera
A-6, 3.3L, 6cyl        20      29     23           20       28     23
Elantra
A-6, 1.8L, 4cyl        29      40     33           28       38     32
M-6, 1.8L, 4cyl        29      40     33           28       38     32
Genesis
A-8, 3.8L, 6cyl        19      29     22           18       28     22
A-8, 4.6L, 8cyl        17      26     20           16       25     19
A-8, 5.0L, 8cyl        17      26     20           17       25     20
(R-Spec) A-8, 5.0L,   16      25     19           16       25     18
8cyl
Sonata HEV
                       35      40     37           34       39     36
Tucson 2WD
A-6, 2.0L, 4cyl        23      31     26           22       29     25
M-5, 2.0L, 4cyl        20      27     23           20       26     22
A-6, 2.4L, 4cyl        22      32     25           21       30     25
Tucson 4WD
A-6, 2.4L, 4cyl        21      28     23           20       27     23
Veloster
AM-6, 1.6L, 4cyl       29      38     32           27       35     30
M-6, 1.6L, 4cyl        28      40     32           27       37     31
2013 Models
Accent
A-6, 1.6L, 4cyl        30      40     33           28       37     31
M-6, 1.6L, 4cyl        30      40     34           28       37     32
Azera
A-6, 3.3L, 6cyl        20      30     24           20       29     23
Elantra
A-6, 1.8L, 4cyl        29      40     33           28       38     32
M-6, 1.8L, 4cyl        29      40     33           28       38     32
A-6, 1.8L, 4cyl        30      40     34           28       38     32
Elantra Coupe
A-6, 1.8L, 4cyl        28      39     32           27       37     31
M-6, 1.8L, 4cyl        29      40     33           28       38     32
Elantra GT
A-6, 1.8L, 4cyl        28      39     32           27       37     30
M-6, 1.8L, 4cyl        27      39     31           26       37     30
Genesis
A-8, 3.8L, 6cyl        19      29     22           18       28     22
(R-Spec) A-8, 5.0L,   16      25     19           16       25     18
8cyl
Santa Fe Sport 2WD
A-6, 2.0L, 4cyl (*T)   21      31     25           20       27     23
A-6, 2.4L, 4cyl       22      33     26           21       29     24
Santa Fe Sport 4WD
 A-6, 2.0L, 4cyl (*T) 20      27     22           19       24     21
A-6, 2.4L, 4cyl        21      28     23           20       26     22
Tucson 2WD
A-6, 2.0L, 4cyl        23      31     26           22       29     25
M-5, 2.0L, 4cyl        20      27     23           20       26     22
A-6, 2.4L, 4cyl        22      32     25           21       30     25
Tucson 4WD
A-6, 2.4L, 4cyl        21      28     23           20       27     23
Veloster
AM-6, 1.6L, 4cyl       29      40     33           28       37     31
A-6, 1.6L, 4cyl (*T)   25      34     29           24       31     28
M-6, 1.6L, 4cyl        28      40     32           27       37     31
M-6, 1.6L, 4cyl (*T)   26      38     30           24       35     28

KIA FUEL ECONOMY ESTIMATES

                       Current Fuel Economy Label  Modified Fuel Economy Label
                       (MPG)                       (MPG)
                       City    Hwy    Combined     City     Hwy    Combined
2011 Models
Optima HEV
                       35      40     37           34       39     36
2012 Models
Rio
A-6, 1.6L, 4cyl        30      40     33           28       36     31
M-6, 1.6L, 4cyl        30      40     34           29       37     32
Sorento 2WD
A-6, 2.4L, 4cyl (*GDI) 22      32     25           21       30     24
Sorento 4WD
A-6, 2.4L, 4cyl (*GDI) 21      28     23           20       26     22
Soul
A-6, 1.6L, 4cyl        27      35     30           25       30     27
M-6, 1.6L, 4cyl        27      35     30           25       30     27
A-6, 2.0L, 4cyl        26      34     29           23       28     25
M-6, 2.0L, 4cyl        26      34     29           24       29     26
Soul ECO
A-6, 1.6L, 4cyl        29      36     32           26       31     28
A-6, 2.0L, 4cyl        27      35     30           24       29     26
Sportage 2WD
A-6, 2.0L, 4cyl (*T)   22      29     24           21       28     24
A-6, 2.4L, 4cyl        22      32     25           21       30     25
M-6, 2.4L, 4cyl        21      29     24           20       27     23
Sportage 4WD
A-6, 2.0L, 4cyl (*T)   21      26     23           20       25     22
A-6, 2.4L, 4cyl        21      28     24           20       27     23
2013 Models
Rio
A-6, 1.6L, 4cyl        30      40     33           28       36     31
M-6, 1.6L, 4cyl        30      40     34           29       37     32
(Eco) A-6, 1.6L,     31      40     34           30       36     32
4cyl
Sorento 2WD
A-6, 2.4L, 4cyl        22      32     25           21       30     24
(*SIDI)
Sorento 4WD
A-6, 2.4L, 4cyl (*GDI) 21      28     23           20       26     22
Soul
A-6, 1.6L, 4cyl        27      35     30           25       30     27
M-6, 1.6L, 4cyl        27      35     30           25       30     27
A-6, 2.0L, 4cyl        26      34     29           23       28     25
M-6, 2.0L, 4cyl        26      34     29           24       29     26
Soul ECO
A-6, 1.6L, 4cyl        29      36     32           26       31     28
A-6, 2.0L, 4cyl        27      35     30           24       29     26
Sportage 2WD
A-6, 2.0L, 4cyl        22      29     24           21       28     24
A-6, 2.4L, 4cyl        22      32     25           21       30     25
M-6, 2.4L, 4cyl        21      29     24           20       27     23
Sportage 4WD
A-6, 2.0L, 4cyl        21      26     23           20       25     22
A-6, 2.4L, 4cyl        21      28     24           20       27     23

SOURCE Hyundai Motor America; Kia Motors America

Website: http://www.hyundainews.com
Contact: Chris Hosford, +1-714-965-3470, chosford@hmausa.com; Scott McKee,
+1-949-468-4813, smckee@kiausa.com
 
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