Wendy's Wins in Buzz, Sonic Most Loved: NetBase Measures Consumers'
Cravings for Burgers Online
MOUNTAIN VIEW, CA -- (Marketwire) -- 11/28/12 -- NetBase, the
Enterprise Social Intelligence (ESI) Platform company, today
announced the latest Brand Passion Index, an analysis of consumer
conversations online about seven burger brands. The Index is powered
by the Insight Composer, which measured the behaviors, emotions and
opinions about these burgers: Big Mac (McDonald's), Whopper (Burger
King), Sonic, In-N-Out, White Castle, Wendy's, and Five Guys.
While online consumers chatted most about Wendy's old-fashioned
options, they expressed the most love for Sonic's burgers. Wendy's
accounted for 36 percent of the overall buzz generated among the
seven brands, but received a median Passion Intensity score of 40 and
the second lowest Net Sentiment of 55. Conversations about the brand
showed that consumers take to social media to discuss their love of
Wendy's bacon burgers, but complain about the greasiness of the food
Sonic generated a Net Sentiment of 66 and a Passion Intensity score
of 50, edging out Five Guys for the most loved burger brand. Online
consumers raved most about Sonic's consistently delicious burgers.
Despite generating only 10 percent of the overall burger
conversations, Five Guys competed closely with Sonic, with a higher
Net Sentiment of 69, but a lower Passion Intensity score of 44.
Consumer buzz revealed that Five Guys is growing quickly as a new fan
favorite with its plentiful topping choices, as it expands its
Read what consumers are saying about Wendy's burgers:
Wendys baconator is the best burger handsdown. #fact
Then, all of a sudden, last week, I tried a BACONATOR at Wendy's. It
was the best fast food burger I ever had.
Wendys bacon cheese burgers, are the best bacon cheese burgers.
wendys burgers are so greasy.
Read what consumers are saying about Sonic burgers:
Sonic has the BEST burgers.
I just had the best burger ever from Sonics. I almost died on that
the sonic burger is so good i can't even put it into words right now
Read what consumers are saying about Five Guys burgers:
Five Guys is popular because it's simple good food. The days of
Wendys, McDonalds and Burger King
hamburgers are over.
Five Guys is an interesting concept, well executed
I like Five Guys because I can get cheese, mushrooms and jalapenos on
them. They are a bit more in cost, but taste so much better and with
the extra toppings...you can't beat the taste!!!
But Five Guys also has free extra cheese and extra bacon.
Each month, the Brand Passion Index (BPI) analyzes consumer passion
for brands in various categories and publishes the results on the
NetBase blog. Register for our next Demo Day about holiday gifts
NetBase, the C2B Company, delivers the enterprise
social intelligence platform that global enterprises use to monitor,
understand, and engage with customers in real time. Using a
high-precision natural language processing (NLP) engine combined with
text analytics and machine learning, our platform processes billions
of social media posts to extract structured insights delivered via
customizable dashboards. Our solutions enable marketing, public
relations, market research, customer service, sales, and product
innovation leaders to craft winning strategies faster. Clients
include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates.
NetBase powers the weekly Sentiment Tracker in the Wall Street
Journal and our solutions are sold globally by SAP AG. For more
information, visit www.netbase.com, @NetBase, on Facebook page,
LinkedIn, or YouTube.
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Lisa Joy Rosner
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