Kirusa Ties Airtel, Tigo & Vodafone Subscribers Into a Seamless

Kirusa Ties Airtel, Tigo & Vodafone Subscribers Into a Seamless Voice
SMS Experience 
Launch of Exchange Service Between Carriers in Ghana, a First in
Africa, Sees Usage Go Up 
NEW PROVIDENCE, NJ and ACCRA, GHANA -- (Marketwire) -- 11/28/12 -- 
After successful launch of the Exchange service that enabled users
across different carriers to exchange Voice SMS messages with ease,
Kirusa announced that the service has substantially added to the
experience of millions of telecom consumers in Ghana, leading to a
threefold increase in the retrieval rate of off-net Voice SMS
messages. The total number of Voice SMS messages has continued to
increase every month since launch of the Exchange Service, further
illustrating the value of providing a seamless service to users. 
Introduction of the Exchange service provides seamless
interoperability of Voice SMS across Airtel, Tigo, and Vodafone users
in Ghana without a fragmented user experience between on-net and
off-net messages. 
Kirusa is the world's leading developer of Mobile Social Media and
Value-Added Services. Kirusa's platforms are deployed with over 30
mobile carriers across four continents, and process more than 1
billion calls every month.  
Based on the technical specification developed by the GSM
Association, the worldwide trade association for the mobile phone
industry, Kirusa's Exchange service enabled the three mobile
operators to adopt an interoperable service for Voice SMS, just as
they have an interoperable SMS service.  
Kirusa's Exchange is a hosted cloud service. "The mobile subscribers
of Airtel, Tigo & Vodafone are observing a rich and integrated Voice
SMS experience regardless of the carrier of the sender or recipient
of a Voice SMS. Kirusa's Exchange service facilitates the first
retrieval of all Voice SMSes for free, even if the sender belongs to
any of the other two carriers, by dialing a single short code, *0*,"
informed Inderpal Singh Mumick, CEO, Kirusa. All other features of
Voice SMS are available for users, regardless of the source or
destination of the message. 
In absence of the Exchange Service, off-net recipients were charged
for the first retrieval of Voice SMS -- they had to dial a 10 digit
off-net number for retrievals, had to manage multiple mailboxes, and
did not get an option to forw
ard Voice SMS messages. This fragmented
experience of Voice SMS lead to confusions among users, and lowered
adoption and retrieval rates.  
Mrinal Roy, Chief Operating Officer of Airtel Ghana, said, "Today
customers are increasingly looking at carriers for adding to their
convenience. This service comes as a high value-add and we are happy
customers have responded well. The increased retrieval rates give us
a reason to believe that our subscribers are satisfied with the
Tigo Ghana customers too have appreciated this new service. "What
makes the exchange service special is that it enables easy retrievals
of Voice SMS messages by users, which encourages them to use Voice
SMS more often," said Adil El Youssefi, General Manager of Tigo
Tara Squire, Head of Consumer Marketing at Vodafone Ghana agrees. Mr
Squire said, "Vodafone's value of customer obsession begins with
creating the best mobile experience for our customers. The Exchange
Service speaks to the needs of our customers by being convenient and
easy to use; the service is innovative and gives a great customer
experience on our network." 
About Kirusa
 Kirusa is one of the leading global developers of
Mobile Social Media and Value Added Services enabling mobile
subscribers to reach out to their family and friends. Kirusa's
solutions include the hugely successful Kirusa Voice SMS service, the
world's most advanced Voice SMS solution, used by over 30 carriers in
four continents. Kirusa has integrated its Voice SMS platforms
deployed at carriers around the world into an Exchange Service to
provide interoperability, and with its Vobolo platform in the cloud
to provide social media services. Kirusa is pioneering a suite of
social media applications that facilitate mobile subscribers to
interact with each other, get infotainment, follow their favorite
celebrities, and participate in TV polls and brand campaigns using
voice. Kirusa provides an open platform with APIs to enable third
parties to offer mobile applications. Used by over seventy million
mobile subscribers every month, Kirusa solutions are built on its
patented and patent pending technology and its highly reliable and
scalable open multimodal platform, and process over one billion calls
a month. Kirusa has been recognized as one of top 100 technology
companies by Silicon India, and one of top 25 emerging technology
companies by Smart Techie magazine. Headquartered in New Jersey and
led by an experienced team of wireless telecom executives and
technologists, Kirusa has offices in three continents. 'Kirusa Voice
SMS,' is a trademark of Kirusa, Inc. For more information visit: 
About Airtel Ghana
 Airtel is driven by the vision of providing
affordable and innovative mobile services to all. Airtel has African
operations in: Burkina Faso, Chad, Democratic Republic of the Congo,
Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar,
Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and
Zambia. Airtel International is a Bharti Airtel company. For more
information, please visit 
About Tigo Ghana
 Tigo Ghana is a fully owned subsidiary of Millicom
International Cellular S.A, a global telecommunications group with
mobile telephony operations in 13 countries in Latin America and
Africa. Millicom also operates various combinations of fixed
telephony, cable and broadband businesses in six countries in Latin
America and online and e-commerce services in a number of countries
in Latin America and Africa. Millicom telecommunication services are
offered under the Tigo brand. The Group's mobile operations have a
combined population under license of approximately 273 million
people. Millicom's shares are listed on NASDAQ OMX, Stockholm under
the symbol MIC. For more information, visit 
About Vodafone Ghana
 Vodafone in Ghana is an operating company of
Vodafone Group Plc., world's leading mobile telecommunications
company, with a significant presence in Europe, the Middle East,
Africa, Asia Pacific and the United States. Vodafone is the only
total communications solutions provider -- mobile, fixed lines,
internet, voice and data -- and is currently unmatched in providing
fixed line and internet services -- the leader and the first choice
for Ghanaians. Vodafone is the third ranked operator in mobile with a
huge potential to take over the market. Vodafone's goal is to be the
communications leader in an increasingly connected world. It aims to
provide the kind of innovative and responsive service for which the
Vodafone Group is recognized worldwide. For more information visit: 
For media queries, contact:
Navneet Anand
GreyMatters Communications
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