Mintel hires new automotive analyst, Colin Bird
CHICAGO, Nov. 28, 2012
CHICAGO, Nov. 28, 2012 /PRNewswire/ -- Mintel is pleased to announce the
addition of Colin Bird to its team of dedicated analysts in the role of
automotive analyst. Colin brings more than a decade of experience to the
position, most recently with Cars.com, where he served as a consumer
journalist and commented on a wide variety of industry topics.
"Bringing Colin aboard was a perfect fit and we expect the transition from
journalist to report analyst will be almost seamless," says Bill Patterson, US
reports manager at Mintel. "His knowledge and experience across the automotive
industry is sure to translate well into the kind of robust reports and expert
insight Mintel is already known for."
Colin has been published or sourced on Yahoo.com, the Los Angeles Times, the
Chicago Tribune, USA Today, the Miami Herald, the Boston Globe, Boston.com,
PickupTrucks.com, Autoblog.com and Jalopnik.com, among many other major
newspapers and automotive websites covering everything from 'Cash for
Clunkers' to the GM and Chrysler bankruptcies.
"Along with historical knowledge and industry relationships, I also provide a
deep-rooted love and passion for automobiles and for the automotive industry,"
adds Colin Bird. "I've had the good fortune to test drive many of the latest
offerings from the major automakers (both on the road and on closed-circuit
tracks), so my report analytics will have the added benefit of my hands-on
Colin attended the University of Illinois at Champaign-Urbana where he studied
Sociology. In his new role at Mintel he will be responsible for writing
consumer reports that cover the scooters, car buying and tires and rims
sectors, among others.
Mintel is a leading global supplier of consumer, product and media
intelligence. For 40 years, Mintel has provided insight into key worldwide
trends, offering exclusive data and analysis that directly impacts client
success. With offices in Chicago, New York, London, Sydney, Shanghai, Tokyo,
and now India, Malaysia and Singapore, Mintel has forged a unique reputation
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Contact: Jennifer Ballard, Mintel Group, +1-312-628-7946, email@example.com
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