Intel and W Hotels Announce Premiere of 'Four Stories', a Short Film Series with Roman Coppola and The Directors Bureau

 Intel and W Hotels Announce Premiere of 'Four Stories', a Short Film Series
                 with Roman Coppola and The Directors Bureau

  PR Newswire

  NEW YORK, LONDON and SANTA CLARA, California, November 28, 2012

NEW YORK, LONDON and SANTA CLARA, California, November 28, 2012 /PRNewswire/
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NEWS HIGHLIGHTS

  *Four Scripts Chosen for the Intel and W Hotels "Four Stories" film series,
    Lake Bell and Jason Schwartzman Among Cast and Crew of Screenplays Filmed
    on Location at W Hotels Around the Globe
  *Series Includes Original Short Film Co-Written and Directed by Roman
    Coppola
  *Four Stories is Part of the Ultrabook™ Experience, Intel's Series of
    Worldwide Collaborations with Innovators in Travel, Film, Business,
    Fashion and Design

As part of the Ultrabook™ Experience program, Intel Corporation and W Hotels
today announced the global premiere of the winning films from " Four Stories
", an innovative short film series judged by a panel of judges, including
Roman Coppola and produced by The Directors Bureau. The films debut tonight at
a private screening at W London - Leicester Square, followed by a premiere at
W Los Angeles - Westwood on Dec. 4 and a premiere at W Hong Kong on Dec. 14.
The films can be viewed at: http://www.youtube.com/fourstories .

 (Photo: http://photos.prnewswire.com/prnh/20121128/579728 )

Intel and W Hotels embarked upon "Four Stories" to support rising visionaries
in filmmaking and showcase their work to a global audience. The four winning
scripts, inspired by the intense energy of the global jet-setter and the
mobility of the Intel Ultrabook, were chosen from nearly 1,000 submissions
from aspiring filmmakers around the world and developed into 10-minute short
films. Roman Coppola and his production company, The Directors Bureau, matched
the four winning scripts with some of today's most talented young directors
and actors to bring the screenwriters' visions to life. The resulting four
original screenplays were filmed on location at W Hotels across the globe
including W Washington D.C., W Doha Hotel & Residences, W Retreat & Spa
Maldives, and W Mexico City, and feature the Intel-inspired Ultrabook.

Intel is collaborating with innovators in travel, film, business, fashion and
design to highlight amazing computing experiences created by the Ultrabook.
Through the Four Stories collaboration with W Hotels, Intel is supporting and
inspiring the next generation of artists and visionaries," said Johan Jervoe,
Intel's vice president and director of Partner Marketing. "Each of the Four
Stories films showcased the sleek mobility of the Ultrabook as inspiration for
innovative filmmaking and storytelling, further merging creative art with
technology."

Four Stories judge and executive producer Roman Coppola co-wrote and directed
a fifth short film,"Die Again, Undead One," an intergalactic vampire tale,
starring Jason Schwartzman andMargarita Kallas, which was shot onlocation at
W Hollywood.

"Four Stories is about encouraging emerging talent in filmmaking," said Roman
Coppola. "This collaboration supports a new generation of screenwriters,
actors and directors showcase their work on a global level."

"As a global design powerhouse, W Hotels continues to identify and support
rising visionaries in design, music, fashion and film," added Paul James,
Global Brand Leader, St. Regis Hotels & Resorts, The Luxury Collection & W
Hotels Worldwide. "Through our partnership with Intel, Four Stories seeks to
celebrate the modern day jetsetter, the type of traveler who frequents W
Hotels, while showcasing some of W's most glamorous award-winning properties
around the globe."

After careful review from a panel of judges that included Coppola and other
prominent industry leaders, the winning honors were awarded to: 

Amy Jacobowitz from Los Angeles, whose screenplay was developed into "
Modern/Love ," filmed at W Doha with director Lee  Toland  Krieger and
actors Robert Schwartzman and Naomi Scott.

Ben Saveg from Brooklyn, N.Y., whose screenplay was developed into " ¡ El
Tonto! " filmed at W Mexico City with director Lake Bell and actor Kyle Mooney
.

Adam Blampied from London, whose screenplay was developed into " Eugene "
filmed at W Washington D.C. with director Spencer Susser and actors Michael
Govier and Karolina Wydra.

Kahlil Joseph from Los Angeles, who wrote and directed " The Mirror Between Us
," filmed at W Retreat & Spa Maldives with actors Nicole Beharie and Dan ' ee
Doty .

The "Four Stories" competition, launched globally in August, invited aspiring
filmmakers to submit scripts with two criteria: films must be set at a W Hotel
and feature the Intel-Inspired Ultrabook as a central plot component. Coppola,
along with a panel of industry leaders, including actress Chloe Sevigny, actor
Michael Pitt, actor PJ Ransone, W Hotels Global Music Director Michelangelo
L'Acqua, Intel Chief Marketing Officer Deborah Conrad, VICE Executive Producer
and Creative Director Eddy Moretti, screenwriter Jeff Baena, Vimeo Vice
President of Creative Development Blake Whitman, and VICE Executive Creative
Director Danny Gabai selected the winning scripts.

As part of the overall collaboration between Intel and W Hotels Worldwide,
high-impact Ultrabook design installations by New York-based architects
Gage/Clemenceau are being unveiled at W Hong Kong, W London - Leicester
Square, W New York, W Paris - Opéra, W San Francisco and W Singapore, allowing
both W guests and local residents to interact with the Ultrabook's innovative
technology. Additionally, Ultrabook devices have been integrated in the
"Whatever/Wherever" concierge experience at select W Hotels worldwide, further
demonstrating the collaboration between technology and design to create
impactful and beautiful experiences.

About the Ultrabook Experience

The Ultrabook Experience is an initiative from Intel that features
collaborations with innovative brands, emerging and established artists,
designers and entertainers that use the Intel-inspired Ultrabook devices to do
extraordinary things. The Ultrabook Experience has unveiled collaborations
with innovators in travel, film, business and design that are using Ultrabook
devices to rethink what's possible.

About the Intel-Inspired Ultrabook

Intel, the maker of the PC's brain, has fueled the emergence of go-everywhere
technology. Today's Ultrabook devices are ideal for people who want to create,
consume and share information safely with a mobile device that is sleek and
stylish, wakes in a flash and paired with performance and long battery life.
The latest generation of Ultrabook devices feature the addition of touch- and
voice-based capabilities in traditional (clamshell) and new convertible
designs.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company
designs and builds the essential technologies that serve as the foundation for
the world's computing devices. Additional information about Intel is available
at newsroom.intel.com and blogs.intel.com.

About Roman Coppola and the Directors Bureau

Roman Coppola is a critically acclaimed director, screenwriter, producer and
music video creator. In 2012, Coppola co-wrote Moonrise Kingdom , his second
collaboration with director Wes Anderson (the 2007 film The Darjeeling Limited
was the first). As a director, Coppola has worked with Arctic Monkeys, Daft
Punk, Phoenix, The Strokes, Ween and other bands to produce timeless music
videos. He is currently in post- production on his second feature as director,
A Glimpse Inside the Mind of Charles Swan III , a comedy starring Bill Murray,
Charlie Sheen and Jason Schwartzman.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry
innovator with 43 hotels and retreats, including 14 W-branded residences, in
the most vibrant cities and exotic destinations around the world. Inspiring,
iconic, innovative and influential, W Hotels provides the ultimate in insider
access, offering a unique mix of cutting-edge design and passions around
fashion, music and entertainment. W Hotels offers a holistic lifestyle
experience that is integrated into the brand's sensibility through
contemporary restaurant concepts, glamorous entertainment experiences, stylish
retail concepts, signature spas and inspiring residences. With more than 13
years of proven success, W Hotels is on track to reach more than 60 hotels by
the end of 2015. W Hotels have been announced for Guangzhou, Milan, Shanghai,
Singapore, Abu Dhabi, Bangkok, Athens - Astir Palace, Muscat, Mumbai, and
Santa Fe, Mexico, while upcoming W Retreats include Verbier and Mexico's
Riviera Maya. For more information, visit http://www.whotels.com . To live the
W Hotels lifestyle 24/7/365, visit http://www.wresidences.com .

Contact: MEDIA CONTACTS: For Intel: Amy Kircos, Intel Corporation,
Amy.kircos@intel.com, +1-480-552-8803; Perveen Akhtar, Intel Corporation - UK,
Perveen.akhtar@intel.com, +44-1793-403136; Fay Sliger, Fay.sliger@vice.com,
+1-718-635-4913; For W Hotels Worldwide: Elaine Drebot - Hutchins,
edrebot@thinkpublicrelations.com; Alina Hauptman,
ahauptman@thinkpulblicrelations.com, +1-212-343-3920
 
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