Timberland: It’s Not Just Your Tree That’s ‘Green’ This Christmas

  Timberland: It’s Not Just Your Tree That’s ‘Green’ This Christmas

Business Wire

WEXHAM, England -- November 28, 2012

A lot of preparation goes into Christmas, and the last thing most families
want to think about while planning their celebrations is the impact their
festivities might have on the environment. A new survey commissioned by
Timberland^® has shown that eco habits are far more engrained in our British
Christmas traditions than we might expect.

Timberland^®, a footwear and apparel company with a long history of empowering
it’s customers to enjoy and protect their environment, commissioned research
that surveyed 1,000 men and women in the UK to find out how ‘green’ they
consider their Christmas celebrations.

A surprising 100% of Brits surveyed undertake activities to minimize their
carbon footprint and help the environment during the festive season. These
include replanting Christmas trees, buying organic ingredients for their
Christmas day feast and wrapping gifts in recycled paper. Over 60% turn off
their Christmas lights when they are not at home with 80% doing so to promote
eco values to their children.

81% believe Father Christmas is the ultimate eco-hero for flying around the
world on sustainable transportation. However, of those not in possession of a
magic sleigh, over half sometimes use technologies such as Skype to see their
loved ones over the festive period.

“At Timberland, protecting the environment is second nature to us. Because we
make and sell gear for the outdoors, our business has a stake in seeing it
thrive. We’re thrilled to see that Brits share the same passion and have made
so many green behaviors part of their family Christmas.“ says Anabel Drese,
European CSR Manager

About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in
the design, engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in it.
Timberland markets products under the Timberland®, Timberland PRO®, Mountain
Athletics®, and Timberland Boot Company® brands, all of which offer quality
workmanship and detailing and are built to withstand the elements of nature.
The company’s products can be found in leading department and specialty stores
as well as Timberland^® retail stores throughout North America, Europe, Asia,
Latin America, South America, South Africa and the Middle East. Timberland’s
dedication to making quality products is matched by the company’s commitment
to “doing well and doing good" -- forging powerful partnerships among
employees, consumers and service partners to transform the communities in
which they live and work. To learn more about Timberland, please visit


Helen Sharpe
Laura Sheppeck
020 7739 0272
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