Rocket Fuel Hires Derek Sidebottom as VP of People

Rocket Fuel Hires Derek Sidebottom as VP of People 
Seasoned Exec With Experience Leading HR at Kabam, Electronic Arts,
and Corel to Manage Hiring and Employee Programs at Silicon Valley's
Fast-Growing Global Technology Company 
REDWOOD CITY, CA -- (Marketwire) -- 11/28/12 --  Rocket Fuel, the
leading provider of artificial intelligence advertising solutions for
digital marketers, today announced that Derek Sidebottom has joined
the company as Vice President of People. With over 15 years
experience running human resources for large technology companies and
startups such as Kabam, Electronic Arts, and Corel, Sidebottom will
be responsible for all aspects of hiring, growth management, and
employee benefits at Rocket Fuel. 
News Facts: 


 
--  Sidebottom joins Rocket Fuel as Vice President of People at a time of
    rapid growth for the company. In 2012, Rocket Fuel grew headcount from
    128 in 2011 to 253 today, and expects to have close to 300 employees
    by the end of 2012. Rocket Fuel also expanded globally in 2012 and now
    has operations in 15 cities worldwide, including New York, London,
    Hamburg, and Toronto.
--  With over 15 years experience in human resources, Sidebottom
    previously served as Chief People Officer at leading games company
    Kabam, where he oversaw 200% growth in headcount in his first year.
    Prior to Kabam, Sidebottom served as Vice President of Human Resources
    at Electronic Arts and Director of HR at Corel. He started his career
    as a Senior Compensation and Benefits Advisor at Alcatel/Lucent.

  
Quotes:  


 
--  "Rocket Fuel is one of the largest and most successful advertising
    technology companies in the world for one reason -- our exceptional
    employees," said George John, CEO of Rocket Fuel. "Derek has extensive
    experience managing hiring and employee growth at fast-growing
    technology companies, and we're thrilled to welcome him to the Rocket
    Fuel team at a time of rapid momentum for the company. With Derek
    heading up our 'people' programs, Rocket Fuel will continue to attract
    and retain the best talent in Silicon Valley and worldwide."
--  "Hiring top talent in Silicon Valley and around the world is extremely
    competitive, but Rocket Fuel has already attracted some of the best
 
    and brightest technology and business minds in the business," said
    Sidebottom. "I joined Rocket Fuel to lead employee programs during the
    company's wave of hyper growth worldwide, and I'm excited to not only
    increase talent acquisition, but to expand on Rocket Fuel's long-term
    commitment to offering fantastic employee incentive programs."

 
--  About Rocket Fuel
--  Follow Rocket Fuel on Twitter
--  Follow Rocket Fuel on Facebook
--  Read the Rocket Fuel Blog

  
About Rocket Fuel Inc.
 Rocket Fuel is the leading provider of
artificial intelligence advertising solutions that transform digital
media campaigns into self-optimizing engines that learn and adapt in
real time, and deliver outstanding results from awareness to sales.
Awarded #22 on the Forbes Most Promising Companies in America list,
over 700 of the world's most successful marketers trust Rocket Fuel
to power their advertising across display, video, mobile, and social
media. Founded by online advertising veterans and rocket scientists
from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based
in Redwood Shores, California, and has operations in 15 cities
worldwide including New York, London, Hamburg, and Toronto. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2164691 
Contact: 
Kari Straley 
Linked Communications 
415-215-6423 
kari@linkedcom.com 
 
 
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