Points International Ltd. Welcomes Southwest Airlines Rapid Rewards to Its
Points Partner Network
Points.com Platform Will Enhance Southwest's Ability to Offer Points Sales,
Gifting and Transfer Capabilities to Rapid Rewards Members
TORONTO, Nov. 28, 2012 (GLOBE NEWSWIRE) -- Points International Ltd. (TSX:PTS)
(Nasdaq:PCOM), owner and operator of the loyalty reward management program
platform www.Points.com, today announced a multi-year agreement with Southwest
Airlines. Planned to launch in mid-2013, Points will power and manage programs
designed to enhance Southwest Rapid Rewards Members' abilities to collect and
share their valuable points.
"Southwest is one of the largest, most honored and innovative airlines in the
world," said Rob MacLean, Chief Executive Officer of Points International.
"We are thrilled to be partnering with Rapid Rewards to help increase their
program's member engagement while at the same time drive growth for both of
our respective businesses."
"We are excited to partner with Points International to offer additional
enhancements to our Rapid Rewards program," said Ryan Green, Senior Director
of Loyalty & Partnerships at Southwest Airlines. "Southwest is dedicated to
providing the best Customer Service, and we are excited about the new features
and flexibility we will be able to offer our Rapid Rewards Members through
this new partnership."
Year-to-date, Points International has announced or launched 23 new products
with 7 new partners as well as introduced 9 new products with existing
partners. These new relationships and products will contribute to 2013 and
beyond financial performance, and are cumulatively expected to represent over
$50 million in incremental revenues on an annualized basis.
About Points International Ltd.
Points InternationalLtd. (TSX:PTS) (Nasdaq:PCOM), is the owner and operator
of Points.com, the global leader in reward currency management providing
multiple eCommerce and technology solutions to the world's top loyalty brands.
Points.com also manages the largest consumer rewards management platform,
allowing more than 3.5 million users to trade, track, exchange, and redeem
their loyalty points, miles, and rewards.
Recently,Points Internationalwas the recipient of several prestigious
awards; the Company was named the 5th largest Canadian software company and
the 40th largest Canadian technology company by the 2012 Branham300 list as
well as ranked 40^thbyPROFIT Magazine's top 200 Canadian companies by
five-year revenue growth for 2012.
Points.com's solutions enable the management and monetization of loyalty
currencies, including frequent flyer miles, hotel points, retailer rewards and
credit card points, as well as enhancing loyalty program consumer offerings
and back-end operations for more than 40 partners worldwide. Further,
Points.com's SaaS products allow eCommerce merchants to add loyalty solutions
to their online stores and reward customers for purchases. For more
information on Points.com, visitwww.pointsinternational.com, follow us on
Twitter (@pointsadvisor), fan us on Facebook (www.facebook.com/pointsfans) or
read our blog (http://blog.points.com).
About Southwest Airlines Co.
In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE:LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually.Southwest is the nation's largest carrier in terms of
originating passengers boarded, and including wholly-owned subsidiary, AirTran
Airways, operates the largest fleet of Boeing aircraft in the world to serve
97 destinations in 41 states, the District of Columbia, the Commonwealth of
Puerto Rico, and six near-international countries. Southwest is one of the
most honored airlines in the world, known for its commitment to the triple
bottom line of Performance, People and Planet.To read about how Southwest is
doing its part to be a good corporate citizen, visit southwest.com/citizenship
to read the Southwest Airlines One Report™.
From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves.On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees. Southwest's
all Boeing fleet consistently offers leather seating and the comfort of
full-size cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, eco-friendly cabin interior.With 39 consecutive years
of profitability, the People of Southwest operate more than 3,100 flights a
day and serve communities around 78 airports in Southwest's network of
domestic destinations.Southwest Airlines' frequent flights and low fares are
available only at southwest.com.
AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 54 destinations.The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at airtran.com and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
Caution Regarding Forward-Looking Statements
This press release contains or incorporates forward-looking statements within
the meaning of United States securities legislation, and forward-looking
information within the meaning of Canadian securities legislation
(collectively "forward-looking statements"). These forward-looking statements
include our expected annualized revenue contribution from our announced or
launched partners and products. These statements are not historical facts but
instead represent only Points' expectations, estimates and projections
regarding future events.
Although Points International believes the expectations reflected in such
forward-looking statements are reasonable, such statements are not guarantees
of future performance and are subject to important risks and uncertainties
that are difficult to predict. Certain material assumptions or estimates are
applied in making forward-looking statements, and may not prove to be correct.
In particular, there can be no assurance that we will launch announced
products at our expected timing or that newly launched products will perform
in-market as expected. Other important risk factors that could cause actual
results to differ materially include the risk factors discussed in Points
International's annual information form, Form-40-F, annual and interim
management's discussion and analysis, and annual and interim financial
statements and the notes thereto. These documents are available at
www.sedar.com and www.sec.gov.
The forward-looking statements contained in this press release are made as at
the date of this release and, accordingly, are subject to change after such
date. Except as required by law, Points International does not undertake any
obligation to update or revise any forward-looking statements made or
incorporated in this press release, whether as a result of new information,
future events or otherwise.
CONTACT: Addo Communications
Laura Foster / Kimberly Esterkin
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