The Walt Disney Company Board Increases Annual Cash Dividend by 25 Percent to $0.75 Per Share

  The Walt Disney Company Board Increases Annual Cash Dividend by 25 Percent
  to $0.75 Per Share

Business Wire

BURBANK, Calif. -- November 28, 2012

The Walt Disney Company (NYSE: DIS) board today declared an annual cash
dividend of $0.75 per share, up 25 percent, or $0.15 per share, from the
previous year. The dividend is payable on December 28, 2012 to shareholders of
record at the close of business on December 10, 2012. The December payment
represents the 57th consecutive dividend payment to shareholders.

“Fiscal 2012 was another great year for The Walt Disney Company, creatively
and financially,” said Robert A. Iger, Chairman and CEO, The Walt Disney
Company. “We achieved record revenue, net income and earnings per share, while
continuing to invest for long term growth, and we are pleased to be able to
increase our shareholder dividend by 25 percent.”

The Company also announced that it has scheduled its annual shareholders'
meeting for Wednesday, March 6, 2013, in Phoenix, Arizona.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a
leading diversified international family entertainment and media enterprise
with five business segments: media networks, parks and resorts, studio
entertainment, consumer products and interactive. Disney is a Dow 30 company
and had annual revenues of about $42.3 billion in its last fiscal year.

Forward Looking Statements:

Certain statements in this press release may constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are made on the basis of our views and assumptions
regarding future events and business performance as of the time the statements
are made and we do not undertake any obligation to update these statements.
Actual events may differ materially from those expressed or implied. Such
differences may result from actions taken by the Company, as well as from
developments beyond the Company's control, including international, political,
health concern and military developments and changes in domestic and global
economic conditions that may affect our businesses generally. Additional
factors are set forth in the Company's Annual Report on Form 10-K for the year
ended September 29, 2012 under Item 1A "Risk Factors."

Contact:

The Walt Disney Company
Zenia Mucha
Corporate Communications
(818) 560-5300
or
Lowell Singer
Investor Relations
(818) 560-6601